CRO

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Rodolfo Melogli

Conversion Rate Optimisation

“10 Easy Fixes to Increase Your
Website Conversion Rate”

Conversion Rate
Optimisation (C.R.O.)

“a system for increasing the
percentage of visitors to a website
that convert into customers, or
more generally, take any desired
action on a webpage”

1) Track Website Visitors

2) Define Goals

3) Make conversion easier
3) Boost Conversion

Google Analytics Goals
Setup
C.R.O. Tips
Google Analytics
Content Experiments

BusinessBloomer.com/Slides
Yes!

Rodolfo Melogli @rmelogli
Digital Marketing Consultant ~
Author ~ Web Developer
Lego builder
Civil Engineer
Content
Marketer

TODAY’S GOAL:
Learn something useful

TOMORROW’S GOAL:
Take action

Group Session:
“Define Website Goals”

Website Goals
1.Checkout -> Thank you page
2.Enquiry -> Thank you page
3.Opt-in -> Thank you page
4.Bounce rate
5.Visit Duration
6.No. of pages / session
7.Watched a video
8.Listened to audio
9.etc.

1. GA Goals Setup

Google Analytics Goals
Setup
C.R.O. Tips
Google Analytics
Content Experiments

2: C.R.O. Tips

Checkout & Forms: +10-30%

Proof: +63%

Show Happy Customer: +102%

Urgency-Scarcity

Responsive (Mobile C.R.O.)

Benefits, USP @ Header

Landing Page vs Homepage

Stock Images

“Join our Newsletter” (1)

“Join our Newsletter” (2)

A/B Testing (Split Testing)

3. GA Content
Experiments Setup

Google Analytics Goals
Setup
C.R.O. Tips
Google Analytics
Content Experiments

“C.R.O.”
What do you want
users to do?
How can you make it
easier?

NEXT 4 WEEKS
a.Choose 1 Goal
b.Set up GA goal
c.Track conversions
d.Set up 1 Experiment
e.Find A/B winner!

BusinessBloomer.com/Slides
Thank you!

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These slides belong to https://CustomizeWoo.com, a technical video course that shows you how to override WooCommerce pages and elements without using plugins. You can watch me code and learn by example. A series of videos, screencasts, examples and exercises will help you feel more confident about WooCommerce customization, child themes, hooks and CSS/PHP snippets. Watch and re-watch each video how many times you like, get lifetime access to me via the comment section, exercise as much as possible and keep learning. Access your free videos or buy the course via https://businessbloomer.com/customizewoo-master-woocommerce-online-course/

WooCommerce: Shortcodes

WooCommerce: Shortcodes

WooCommerce: Shortcodes

Rodolfo Melogli

These slides belong to https://CustomizeWoo.com, a technical video course that shows you how to override WooCommerce pages and elements without using plugins. You can watch me code and learn by example. A series of videos, screencasts, examples and exercises will help you feel more confident about WooCommerce customization, child themes, hooks and CSS/PHP snippets. Watch and re-watch each video how many times you like, get lifetime access to me via the comment section, exercise as much as possible and keep learning. Access your free videos or buy the course via https://businessbloomer.com/customizewoo-master-woocommerce-online-course/

WooCommerce: Filter Hooks

WooCommerce: Filter Hooks

WooCommerce: Filter Hooks

Rodolfo Melogli

These slides belong to https://CustomizeWoo.com, a technical video course that shows you how to override WooCommerce pages and elements without using plugins. You can watch me code and learn by example. A series of videos, screencasts, examples and exercises will help you feel more confident about WooCommerce customization, child themes, hooks and CSS/PHP snippets. Watch and re-watch each video how many times you like, get lifetime access to me via the comment section, exercise as much as possible and keep learning. Access your free videos or buy the course via https://businessbloomer.com/customizewoo-master-woocommerce-online-course/

WooCommerce: Anatomy of a Template File

WooCommerce: Anatomy of a Template File

WooCommerce: Anatomy of a Template File

Rodolfo Melogli

These slides belong to https://CustomizeWoo.com, a technical video course that shows you how to override WooCommerce pages and elements without using plugins. You can watch me code and learn by example. A series of videos, screencasts, examples and exercises will help you feel more confident about WooCommerce customization, child themes, hooks and CSS/PHP snippets. Watch and re-watch each video how many times you like, get lifetime access to me via the comment section, exercise as much as possible and keep learning. Access your free videos or buy the course via https://businessbloomer.com/customizewoo-master-woocommerce-online-course/

WooCommerce: Action Hooks

WooCommerce: Action Hooks

WooCommerce: Action Hooks

Rodolfo Melogli

These slides belong to https://CustomizeWoo.com, a technical video course that shows you how to override WooCommerce pages and elements without using plugins. You can watch me code and learn by example. A series of videos, screencasts, examples and exercises will help you feel more confident about WooCommerce customization, child themes, hooks and CSS/PHP snippets. Watch and re-watch each video how many times you like, get lifetime access to me via the comment section, exercise as much as possible and keep learning. Access your free videos or buy the course via https://businessbloomer.com/customizewoo-master-woocommerce-online-course/

WooCommerce: Where to Place Customization

WooCommerce: Where to Place Customization

WooCommerce: Where to Place Customization

Rodolfo Melogli

These slides belong to https://CustomizeWoo.com, a technical video course that shows you how to override WooCommerce pages and elements without using plugins. You can watch me code and learn by example. A series of videos, screencasts, examples and exercises will help you feel more confident about WooCommerce customization, child themes, hooks and CSS/PHP snippets. Watch and re-watch each video how many times you like, get lifetime access to me via the comment section, exercise as much as possible and keep learning. Access your free videos or buy the course via https://businessbloomer.com/customizewoo-master-woocommerce-online-course/

WooCommerce: Plugin Settings Overview

WooCommerce: Plugin Settings Overview

WooCommerce: Plugin Settings Overview

Rodolfo Melogli

These slides belong to https://CustomizeWoo.com, a technical video course that shows you how to override WooCommerce pages and elements without using plugins. You can watch me code and learn by example. A series of videos, screencasts, examples and exercises will help you feel more confident about WooCommerce customization, child themes, hooks and CSS/PHP snippets. Watch and re-watch each video how many times you like, get lifetime access to me via the comment section, exercise as much as possible and keep learning. Access your free videos or buy the course via https://businessbloomer.com/customizewoo-master-woocommerce-online-course/

WooCommerce: Customization Mistakes to Avoid

WooCommerce: Customization Mistakes to Avoid

WooCommerce: Customization Mistakes to Avoid

Rodolfo Melogli

These slides belong to https://CustomizeWoo.com, a technical video course that shows you how to override WooCommerce pages and elements without using plugins. You can watch me code and learn by example. A series of videos, screencasts, examples and exercises will help you feel more confident about WooCommerce customization, child themes, hooks and CSS/PHP snippets. Watch and re-watch each video how many times you like, get lifetime access to me via the comment section, exercise as much as possible and keep learning. Access your free videos or buy the course via https://businessbloomer.com/customizewoo-master-woocommerce-online-course/

WooCommerce: Customization Definitions

WooCommerce: Customization Definitions

WooCommerce: Customization Definitions

Rodolfo Melogli

These slides belong to https://CustomizeWoo.com, a technical video course that shows you how to override WooCommerce pages and elements without using plugins. You can watch me code and learn by example. A series of videos, screencasts, examples and exercises will help you feel more confident about WooCommerce customization, child themes, hooks and CSS/PHP snippets. Watch and re-watch each video how many times you like, get lifetime access to me via the comment section, exercise as much as possible and keep learning. Access your free videos or buy the course via https://businessbloomer.com/customizewoo-master-woocommerce-online-course/

WooCommerce: Customization FAQ

WooCommerce: Customization FAQ

WooCommerce: Customization FAQ

Rodolfo Melogli

URL with snippets: https://businessbloomer.com/woocommerce-sales/ I spoke at WordCamp Prague 2019 about “10 PHP Snippets to Increase WooCommerce Sales” and managed to show some simple coding to increasing your WooCommerce sales. At the URL previously mentioned you can find all the snippets I talked about - copy them, test them, use them and let me know if your WooCommerce revenue increased! List of snippets I covered: 1) Pressure 2) Trust signals 3) Scarcity 4) Distraction-free checkout 5) “Try before you buy” 6) Thank you page upsell 7) Bulk discount 8) Product Add-ons 9) “Buy One Get One” (BOGO) 10) Free shipping threshold URL with snippets: https://businessbloomer.com/woocommerce-sales/

10 PHP Snippets to Increase WooCommerce Sales

10 PHP Snippets to Increase WooCommerce Sales

10 PHP Snippets to Increase WooCommerce Sales

Rodolfo Melogli

I had the pleasure to speak at the Dublin City University Business School in April 2018. I was kindly invited by Grace Fox, a lecturer who looks after the Masters in Digital Marketing. The workshop title was "WooCommerce Workshop. INSTALL. SET UP. PUBLISH. SELL.", aimed at helping students build an ecommerce enabled website with WordPress and WooCommerce. Here are the slides of the live demonstration I held.

WooCommerce Workshop. INSTALL. SET UP. PUBLISH. SELL.

WooCommerce Workshop. INSTALL. SET UP. PUBLISH. SELL.

WooCommerce Workshop. INSTALL. SET UP. PUBLISH. SELL.

Rodolfo Melogli

Maybe you're a beginner and didn't know you can transform ANY WordPress install into an Ecommerce website in a matter of minutes. Or maybe you're an entrepreneur who wants to set up a Marketplace, a Membership site, a Classified Ads platform or implement some of those Ecommerce features only Amazon and Ebay seems to be able to do with their million dollar budgets... Well, either way, we can forget about custom- and hand-coding ecommerce websites from scratch... If you're a beginner or an advanced WordPress developer - WooCommerce can help you fulfil your goals! In this presentation, you’ll learn: - How you can turn ANY WordPress website into an Ecommerce platform ready to sell and receive payments in 15 minutes... (DEMO!) - How you can boost your WooCommerce sales by implementing some of the Amazon/Ebay conversion rate optimisation "tricks" About the speaker: Author, WooCommerce expert, Web Developer and Internet marketer, Rodolfo Melogli founded his own Web Agency in 2011 (businessbloomer.com). He helps established small-to-medium businesses grow sales cost-effectively. Rodolfo is the organiser of the Dublin Ecommerce Meetup & the Dublin WooCommerce Meetup. He enjoys interacting with people, running on the beach and chasing tennis & soccer balls. Of course, he loves pizza too.

How to Sell ANYTHING with WordPress + WooCommerce

How to Sell ANYTHING with WordPress + WooCommerce

How to Sell ANYTHING with WordPress + WooCommerce

Rodolfo Melogli

(Additional notes and links at https://businessbloomer.com/woocommerce-customization-masterclass-wordcamp-dublin-2017-slides-video) So you want to become a WooCommerce Expert? Great, let’s get you started today. Learn advanced WooCommerce, and turn yourself into a WooCommerce superstar! If you’re a Web Designer or a WooCommerce store owner, this workshop will teach you how to handle WooCommerce customization with PHP coding (via your child theme by using hooks). Minimum requirements: basic HTML  My goal is to make you master WooCommerce and – finally – stop wasting precious development and customization time.

WooCommerce Customization Masterclass (WordCamp Dublin 2017)

WooCommerce Customization Masterclass (WordCamp Dublin 2017)

WooCommerce Customization Masterclass (WordCamp Dublin 2017)

Rodolfo Melogli

Are you looking for low-cost hacks & strategies to drive SALES for your business? Are you tracking your website statistics but really don't know what to do with it (hint: Google Analytics has great features to help you drive sales)? Then learn the tricks of Data-Driven Digital Marketing: • How some very successful B2B and B2C companies take advantage of website statistics to identify gaps in the market, upsell and drive more revenue • How you can use Google Analytics in a smarter way. Not just "hits to the website"... but also setting up marketing goals, tracking events, quantifying sales conversion and revenue • How and where to find helpful Google Analytics data that can help you increase sales and/or website traffic • How simple data hacks can make a huge difference in the way you run your business (note: 10-15 years ago we had no data available whatsoever!!!)

5 Growth Hacking Strategies + Google Analytics tips & tricks

5 Growth Hacking Strategies + Google Analytics tips & tricks

5 Growth Hacking Strategies + Google Analytics tips & tricks

Rodolfo Melogli

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WordCamp Italia 2021: da zero a PHP

WordCamp Italia 2021: da zero a PHP

WordCamp Italia 2021: da zero a PHP

WooCommerce: Issues With remove action()

WooCommerce: Issues With remove action()

WooCommerce: Issues With remove action()

WooCommerce: Custom Fields

WooCommerce: Custom Fields

WooCommerce: Custom Fields

WooCommerce: Conditional Logic

WooCommerce: Conditional Logic

WooCommerce: Conditional Logic

WooCommerce: Intro to PHP

WooCommerce: Intro to PHP

WooCommerce: Intro to PHP

WooCommerce: Intro to CSS

WooCommerce: Intro to CSS

WooCommerce: Intro to CSS

WooCommerce: Shortcodes

WooCommerce: Shortcodes

WooCommerce: Shortcodes

WooCommerce: Filter Hooks

WooCommerce: Filter Hooks

WooCommerce: Filter Hooks

WooCommerce: Anatomy of a Template File

WooCommerce: Anatomy of a Template File

WooCommerce: Anatomy of a Template File

WooCommerce: Action Hooks

WooCommerce: Action Hooks

WooCommerce: Action Hooks

WooCommerce: Where to Place Customization

WooCommerce: Where to Place Customization

WooCommerce: Where to Place Customization

WooCommerce: Plugin Settings Overview

WooCommerce: Plugin Settings Overview

WooCommerce: Plugin Settings Overview

WooCommerce: Customization Mistakes to Avoid

WooCommerce: Customization Mistakes to Avoid

WooCommerce: Customization Mistakes to Avoid

WooCommerce: Customization Definitions

WooCommerce: Customization Definitions

WooCommerce: Customization Definitions

WooCommerce: Customization FAQ

WooCommerce: Customization FAQ

WooCommerce: Customization FAQ

10 PHP Snippets to Increase WooCommerce Sales

10 PHP Snippets to Increase WooCommerce Sales

10 PHP Snippets to Increase WooCommerce Sales

WooCommerce Workshop. INSTALL. SET UP. PUBLISH. SELL.

WooCommerce Workshop. INSTALL. SET UP. PUBLISH. SELL.

WooCommerce Workshop. INSTALL. SET UP. PUBLISH. SELL.

How to Sell ANYTHING with WordPress + WooCommerce

How to Sell ANYTHING with WordPress + WooCommerce

How to Sell ANYTHING with WordPress + WooCommerce

WooCommerce Customization Masterclass (WordCamp Dublin 2017)

WooCommerce Customization Masterclass (WordCamp Dublin 2017)

WooCommerce Customization Masterclass (WordCamp Dublin 2017)

5 Growth Hacking Strategies + Google Analytics tips & tricks

5 Growth Hacking Strategies + Google Analytics tips & tricks

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