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It’s not just about your website…
                     It’s about your web strategy.



Complimentary eMarketing
Webinar S...
Outline
•   What is Social Media
•   Statistics and Trends
•   Case Study – Valencia Community College
•   Facebook
•   Li...
Creating Your Marketing System
Budget Line Increases VS Decreases




          From Marketing Sherpa
Significant Barriers to Adoption




        From Marketing Sherpa
Facebook Stats

• General Growth
  – More than 200 million active users
  – More than 100 million users log on at least on...
Facebook Stats

• User Engagement
  – Average user has 120 friends on the site
  – More than 3.5 billion minutes are spent...
Facebook is “Attention King”




       From AllFacebook.com
The Conversation Prism




Brian Solis, co-founder of the Social Media Club
Some Favorites
Create Your Social Media System
Want some examples?
Facebook – The Social Network
Getting Started

• Edit your profile
  – Basic info
  – Personal info
  – Contact info
  – Education and work
Facebook Basics
What’s on your mind?
Facebook Events
Facebook Ads
Facebook Ads – Step 1
Facebook Ads – Step 2
Facebook Ads – Step 3
Facebook Ads – Step 4
Facebook Connect
Facebook Share
Facebook Public Profiles
Facebook Pages – Step 1
Pick a category and name
Facebook Pages – Step 2
  Upload your picture
Facebook Pages – Step 3
 Add your information
Your ‘Canvas’
Facebook Pages – Step 4
  Customize Your Page
Embed custom content with FBML
Facebook Pages – Step 5
       Publish!
Facebook Pages – Step 6
            Update it regularly!

   Post photos of
                         Add video clips of yo...
Let’s look at some examples!
Your Social Media System
Using LinkedIn
Using LinkedIn
Groups on LinkedIn
Groups on LinkedIn
Tweet Tweet!
Using Twitter
Whose Tweeting?

•   News media
•   Individuals
•   Authors
•   Businesses
•   Churches
•   Non Profits
•   Government
•  ...
Why Tweet?
Getting Started with Twitter
Getting Started with Twitter
Getting Started with Twitter
Some Twitter Tips (Twips)

1. 90% / 10%
  – Focus on giving it away
2. Use Search.Twitter.com for real-time tweets
  – RSS...
Things you could be Tweeting

•   Industry news
•   Tips and ideas
•   Cute, human interest stories
•   Quotes
•   Fascina...
Create a Sharing System


                                    Post it to Digg, Reddit,
 Find interesting content?
        ...
RSS – The common denominator
Finding an RSS Feed
Subscribing to an RSS feed
RSS Feed Example
iGoogle
Blogs

•   What is a blog?
•   Why would you start a blog?
•   What are the issues you have to consider?
•   How do you pr...
Blog Benefits
Behind the scenes
Embed content from other sites
YouTube Examples
Why use a Wiki?
Getting started with a Wiki
Who can edit the Wiki?
Google Docs and Spreadsheets
Creating Your Marketing System
It’s not just about your website…
                   It’s about your web strategy.




Questions / Comments?

 Email Chris...
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Social Media Optimization Best Practices for Educators and Educational Institutions

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Brad Kleinman and Christian Campagnuolo discuss best practices in Social Media Optimization for Educators. Learn more at http://www.worksmart-emarketing.com.

Published in: Education, Technology, Business

Social Media Optimization Best Practices for Educators and Educational Institutions

  1. 1. It’s not just about your website… It’s about your web strategy. Complimentary eMarketing Webinar Series for Educators Part 5 Social Media Optimization Email Christian at christianc1225@gmail.com Email Brad at Brad@WorkSmart-eMarketing.com
  2. 2. Outline • What is Social Media • Statistics and Trends • Case Study – Valencia Community College • Facebook • LinkedIn • Twitter • Blogging • YouTube • Question and Answer • Homework Assignment
  3. 3. Creating Your Marketing System
  4. 4. Budget Line Increases VS Decreases From Marketing Sherpa
  5. 5. Significant Barriers to Adoption From Marketing Sherpa
  6. 6. Facebook Stats • General Growth – More than 200 million active users – More than 100 million users log on at least once each day – More than 2/3rds of users are outside of college – The fastest growing demographic is 35+ years old – About 70% of Facebook users are outside the US From Facebook.com
  7. 7. Facebook Stats • User Engagement – Average user has 120 friends on the site – More than 3.5 billion minutes are spent on Facebook each day (worldwide) – More than 20 million users update their statuses at least once each day – More than 4 million users become fans of Pages each day From Facebook.com
  8. 8. Facebook is “Attention King” From AllFacebook.com
  9. 9. The Conversation Prism Brian Solis, co-founder of the Social Media Club
  10. 10. Some Favorites
  11. 11. Create Your Social Media System
  12. 12. Want some examples?
  13. 13. Facebook – The Social Network
  14. 14. Getting Started • Edit your profile – Basic info – Personal info – Contact info – Education and work
  15. 15. Facebook Basics
  16. 16. What’s on your mind?
  17. 17. Facebook Events
  18. 18. Facebook Ads
  19. 19. Facebook Ads – Step 1
  20. 20. Facebook Ads – Step 2
  21. 21. Facebook Ads – Step 3
  22. 22. Facebook Ads – Step 4
  23. 23. Facebook Connect
  24. 24. Facebook Share
  25. 25. Facebook Public Profiles
  26. 26. Facebook Pages – Step 1 Pick a category and name
  27. 27. Facebook Pages – Step 2 Upload your picture
  28. 28. Facebook Pages – Step 3 Add your information
  29. 29. Your ‘Canvas’
  30. 30. Facebook Pages – Step 4 Customize Your Page
  31. 31. Embed custom content with FBML
  32. 32. Facebook Pages – Step 5 Publish!
  33. 33. Facebook Pages – Step 6 Update it regularly! Post photos of Add video clips of your products, employees, company in action and customers List an event for your Write a note about grand opening sales upcoming promotions
  34. 34. Let’s look at some examples!
  35. 35. Your Social Media System
  36. 36. Using LinkedIn
  37. 37. Using LinkedIn
  38. 38. Groups on LinkedIn
  39. 39. Groups on LinkedIn
  40. 40. Tweet Tweet!
  41. 41. Using Twitter
  42. 42. Whose Tweeting? • News media • Individuals • Authors • Businesses • Churches • Non Profits • Government • Politicians
  43. 43. Why Tweet?
  44. 44. Getting Started with Twitter
  45. 45. Getting Started with Twitter
  46. 46. Getting Started with Twitter
  47. 47. Some Twitter Tips (Twips) 1. 90% / 10% – Focus on giving it away 2. Use Search.Twitter.com for real-time tweets – RSS -> Email 3. Use a URL shortener – Cli.gs 4. Retweet! (RT) – Evangelist re-tweeting system 5. Use #hashtags
  48. 48. Things you could be Tweeting • Industry news • Tips and ideas • Cute, human interest stories • Quotes • Fascinating presentations by authors, experts • Issues your organization faces • People you’ve been talking to • Recognizing volunteers and contributors
  49. 49. Create a Sharing System Post it to Digg, Reddit, Find interesting content? Stumbleupon, Delicious Post it • Facebook • Profile Shorten the URL with Cli.gs • Facebook Page • Twitter • Encourage Retweeting
  50. 50. RSS – The common denominator
  51. 51. Finding an RSS Feed
  52. 52. Subscribing to an RSS feed
  53. 53. RSS Feed Example
  54. 54. iGoogle
  55. 55. Blogs • What is a blog? • Why would you start a blog? • What are the issues you have to consider? • How do you promote your blog?
  56. 56. Blog Benefits
  57. 57. Behind the scenes
  58. 58. Embed content from other sites
  59. 59. YouTube Examples
  60. 60. Why use a Wiki?
  61. 61. Getting started with a Wiki
  62. 62. Who can edit the Wiki?
  63. 63. Google Docs and Spreadsheets
  64. 64. Creating Your Marketing System
  65. 65. It’s not just about your website… It’s about your web strategy. Questions / Comments? Email Christian at christianc1225@gmail.com Email Brad at Brad@WorkSmart-eMarketing.com

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