It’s not just about your website…
                     It’s about your web strategy.



Complimentary eMarketing
Webinar S...
Outline
•   What is Social Media
•   Statistics and Trends
•   Case Study – Valencia Community College
•   Facebook
•   Li...
Creating Your Marketing System
Budget Line Increases VS Decreases




          From Marketing Sherpa
Significant Barriers to Adoption




        From Marketing Sherpa
Facebook Stats

• General Growth
  – More than 200 million active users
  – More than 100 million users log on at least on...
Facebook Stats

• User Engagement
  – Average user has 120 friends on the site
  – More than 3.5 billion minutes are spent...
Facebook is “Attention King”




       From AllFacebook.com
The Conversation Prism




Brian Solis, co-founder of the Social Media Club
Some Favorites
Create Your Social Media System
Want some examples?
Facebook – The Social Network
Getting Started

• Edit your profile
  – Basic info
  – Personal info
  – Contact info
  – Education and work
Facebook Basics
What’s on your mind?
Facebook Events
Facebook Ads
Facebook Ads – Step 1
Facebook Ads – Step 2
Facebook Ads – Step 3
Facebook Ads – Step 4
Facebook Connect
Facebook Share
Facebook Public Profiles
Facebook Pages – Step 1
Pick a category and name
Facebook Pages – Step 2
  Upload your picture
Facebook Pages – Step 3
 Add your information
Your ‘Canvas’
Facebook Pages – Step 4
  Customize Your Page
Embed custom content with FBML
Facebook Pages – Step 5
       Publish!
Facebook Pages – Step 6
            Update it regularly!

   Post photos of
                         Add video clips of yo...
Let’s look at some examples!
Your Social Media System
Using LinkedIn
Using LinkedIn
Groups on LinkedIn
Groups on LinkedIn
Tweet Tweet!
Using Twitter
Whose Tweeting?

•   News media
•   Individuals
•   Authors
•   Businesses
•   Churches
•   Non Profits
•   Government
•  ...
Why Tweet?
Getting Started with Twitter
Getting Started with Twitter
Getting Started with Twitter
Some Twitter Tips (Twips)

1. 90% / 10%
  – Focus on giving it away
2. Use Search.Twitter.com for real-time tweets
  – RSS...
Things you could be Tweeting

•   Industry news
•   Tips and ideas
•   Cute, human interest stories
•   Quotes
•   Fascina...
Create a Sharing System


                                    Post it to Digg, Reddit,
 Find interesting content?
        ...
RSS – The common denominator
Finding an RSS Feed
Subscribing to an RSS feed
RSS Feed Example
iGoogle
Blogs

•   What is a blog?
•   Why would you start a blog?
•   What are the issues you have to consider?
•   How do you pr...
Blog Benefits
Behind the scenes
Embed content from other sites
YouTube Examples
Why use a Wiki?
Getting started with a Wiki
Who can edit the Wiki?
Google Docs and Spreadsheets
Creating Your Marketing System
It’s not just about your website…
                   It’s about your web strategy.




Questions / Comments?

 Email Chris...
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Social Media Optimization Best Practices for Educators and Educational Institutions

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Brad Kleinman and Christian Campagnuolo discuss best practices in Social Media Optimization for Educators. Learn more at http://www.worksmart-emarketing.com.

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  • Reporters are using it to find leads, suggestions what they should cover in a storeyIndividuals are even using it for fundraising for personal reasons! Podcaster Tabitha Grace Smith wanted one of her UK based writers of her radio drama to come to the US to attend the science fiction and fantasy conference, called DrgonCon. The writer couldn’t afford the trip, so Tabitha Twittered her group asking for donations. Within moments, six people donated $600 to ChipIn an online contribution tool anyone can use. Churches are using it to drive daily prayers, announce events and encourage spiritual growthBusinesses are using it to find issues customers are having with their product and then throwing their customer service team on the problemShocked to see the Cleveland City Council using it to inform citizens and engage them in the processYou can see Marcia Fudge our District State Representative using it to connect with her consistencyEach of these institutions have found successful ways to implement this tool to better serve their customers and goals.Our goal today is to provide a number of “ah HAH” moments where you will figure out how to use Twitter for your organizationFood banks are out of food??? Needs helpJohn’s daughter is stuck in LondonFred is in New York and forgot his power cord
  • You want to use Twitter because it offers another communication, donor acquisition and recognition tool. Everyone would agree that email has been an increadilbe tool to reach donors, now twitter offers an alternative communication tool, that is more opt in and allows you to scale rapidly. Mark how long did it take you to reach 3,000 user.Then comment on this screen.
  • Social Media Optimization Best Practices for Educators and Educational Institutions

    1. 1. It’s not just about your website… It’s about your web strategy. Complimentary eMarketing Webinar Series for Educators Part 5 Social Media Optimization Email Christian at christianc1225@gmail.com Email Brad at Brad@WorkSmart-eMarketing.com
    2. 2. Outline • What is Social Media • Statistics and Trends • Case Study – Valencia Community College • Facebook • LinkedIn • Twitter • Blogging • YouTube • Question and Answer • Homework Assignment
    3. 3. Creating Your Marketing System
    4. 4. Budget Line Increases VS Decreases From Marketing Sherpa
    5. 5. Significant Barriers to Adoption From Marketing Sherpa
    6. 6. Facebook Stats • General Growth – More than 200 million active users – More than 100 million users log on at least once each day – More than 2/3rds of users are outside of college – The fastest growing demographic is 35+ years old – About 70% of Facebook users are outside the US From Facebook.com
    7. 7. Facebook Stats • User Engagement – Average user has 120 friends on the site – More than 3.5 billion minutes are spent on Facebook each day (worldwide) – More than 20 million users update their statuses at least once each day – More than 4 million users become fans of Pages each day From Facebook.com
    8. 8. Facebook is “Attention King” From AllFacebook.com
    9. 9. The Conversation Prism Brian Solis, co-founder of the Social Media Club
    10. 10. Some Favorites
    11. 11. Create Your Social Media System
    12. 12. Want some examples?
    13. 13. Facebook – The Social Network
    14. 14. Getting Started • Edit your profile – Basic info – Personal info – Contact info – Education and work
    15. 15. Facebook Basics
    16. 16. What’s on your mind?
    17. 17. Facebook Events
    18. 18. Facebook Ads
    19. 19. Facebook Ads – Step 1
    20. 20. Facebook Ads – Step 2
    21. 21. Facebook Ads – Step 3
    22. 22. Facebook Ads – Step 4
    23. 23. Facebook Connect
    24. 24. Facebook Share
    25. 25. Facebook Public Profiles
    26. 26. Facebook Pages – Step 1 Pick a category and name
    27. 27. Facebook Pages – Step 2 Upload your picture
    28. 28. Facebook Pages – Step 3 Add your information
    29. 29. Your ‘Canvas’
    30. 30. Facebook Pages – Step 4 Customize Your Page
    31. 31. Embed custom content with FBML
    32. 32. Facebook Pages – Step 5 Publish!
    33. 33. Facebook Pages – Step 6 Update it regularly! Post photos of Add video clips of your products, employees, company in action and customers List an event for your Write a note about grand opening sales upcoming promotions
    34. 34. Let’s look at some examples!
    35. 35. Your Social Media System
    36. 36. Using LinkedIn
    37. 37. Using LinkedIn
    38. 38. Groups on LinkedIn
    39. 39. Groups on LinkedIn
    40. 40. Tweet Tweet!
    41. 41. Using Twitter
    42. 42. Whose Tweeting? • News media • Individuals • Authors • Businesses • Churches • Non Profits • Government • Politicians
    43. 43. Why Tweet?
    44. 44. Getting Started with Twitter
    45. 45. Getting Started with Twitter
    46. 46. Getting Started with Twitter
    47. 47. Some Twitter Tips (Twips) 1. 90% / 10% – Focus on giving it away 2. Use Search.Twitter.com for real-time tweets – RSS -> Email 3. Use a URL shortener – Cli.gs 4. Retweet! (RT) – Evangelist re-tweeting system 5. Use #hashtags
    48. 48. Things you could be Tweeting • Industry news • Tips and ideas • Cute, human interest stories • Quotes • Fascinating presentations by authors, experts • Issues your organization faces • People you’ve been talking to • Recognizing volunteers and contributors
    49. 49. Create a Sharing System Post it to Digg, Reddit, Find interesting content? Stumbleupon, Delicious Post it • Facebook • Profile Shorten the URL with Cli.gs • Facebook Page • Twitter • Encourage Retweeting
    50. 50. RSS – The common denominator
    51. 51. Finding an RSS Feed
    52. 52. Subscribing to an RSS feed
    53. 53. RSS Feed Example
    54. 54. iGoogle
    55. 55. Blogs • What is a blog? • Why would you start a blog? • What are the issues you have to consider? • How do you promote your blog?
    56. 56. Blog Benefits
    57. 57. Behind the scenes
    58. 58. Embed content from other sites
    59. 59. YouTube Examples
    60. 60. Why use a Wiki?
    61. 61. Getting started with a Wiki
    62. 62. Who can edit the Wiki?
    63. 63. Google Docs and Spreadsheets
    64. 64. Creating Your Marketing System
    65. 65. It’s not just about your website… It’s about your web strategy. Questions / Comments? Email Christian at christianc1225@gmail.com Email Brad at Brad@WorkSmart-eMarketing.com

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