SOCIAL NETWORKING SITES – MY BIG FOUR
FIVE KEYS TO EFFECTIVELY USE SOCIAL
NETWORKS FOR MARKETING
Clearly Define the Specific Reason or
Business Purpose (Gary Vaynerchuk)
Develop your Brand with Good Content.
Develop a Giving Strategy. (Zappos)
Remember Social Networks are Social First
and Business Second.
Always Focus on Keywords.
FACEBOOK – SOCIAL FARM
Great tool for keeping Listing Homes for Sale or
in touch or for Rent
reconnecting with Upload Virtual Tours & Slide
family, friends, co-
workers, classmates, Use Updates to Broadcast
etc. Challenges, and More
Read Updates for Leads
Publicize Events, New
Listings & Open Houses
LINKEDIN – PROFESSIONAL FARM
Great tool for
managing your Groups – Participate in
professional or Groups.
business network. Q&A – Ask questions.
Profile is set up as Answer questions.
resume. Use as Connect with other
tool to manage
referrals, or lead Box.net
TWITTER – GEOGRAPHIC FARM
Good tool for Twitter Search – Search bar
introductions. 140 for keywords. See who is
character messages. searching for St Louis
Realtor. Good tool for
Keys to Twitter success: finding people who are
looking for the services that
(1) Brevity – 140 you provide.
characters or less. Tweets – Use to messages
(2) Immediacy – Real that suggest profession.
Time Information. Links – Use links for real
(3) Versatility – Send estate stories, market
updates, links, request information, and other
feedback, send photos current information.
with Twitpic. TwitPic – Use to publicize
(4) Wherever – texting or new listings.
ACTIVERAIN – REAL ESTATE INDUSTRY FARM
Largest online real
estate community – Blogging
148,000 members. SEO
Great resource for
practice, technology Developing National
and other tips. Referral Network
START UP – SAME FOR ALL SOCIAL NETWORKS
Create a profile.
Add original content.
Adjust your privacy, communication and other
Build your network – introductions and
Add recommendations and testimonials.
Participate in groups, discussions, expert
Promote and syndicate targeted content.
Focus on your keywords.
SIMPLE SOCIAL NETWORKING RULES
EFFECTIVE SOCIAL MEDIA STRATEGIES
Reference Selling – Use Testimonials/Ask for
Advisory Board – Use to Seek Assistance or
Agent Website – Use to Disseminate Information.
Expert – Use to Establish Your Expertise.
Agent Recruitment – Build Your Team.
Warm Calling – Use to Research and Develop
Thought Leader – Use to Develop Business
Learn to manage your networks. 30 minutes in the
morning / 30 minutes in the evening. Use Ping.fm to
manage status updates on over 50 sites.
Focus on new media. Text. Audio/Podcasts. Video.
Focus on current events. Apply current event to your
industry, practice area, or local service area.
Create good content – create the best, link to the
Connect your social or online marketing to your other
marketing and advertising programs.