NOACC Presentation for eMarketing Techniques for Chambers


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NOACC Presentation for eMarketing Techniques for Chambers

  1. 1. Leveraging Social Media in your Chamber Are you on the bandwagon? By David Toth [email_address] It’s not just about your website… It’s about your web strategy.
  2. 2. Workshop Outline <ul><li>Web 1.0 -> Web 2.0 </li></ul><ul><li>Social Media Trends </li></ul><ul><li>Creating your Marketing System </li></ul><ul><li>Specific eMarketing Techniques </li></ul><ul><ul><li>Website Optimization </li></ul></ul><ul><ul><li>Email Marketing </li></ul></ul><ul><ul><li>Search Engine Marketing </li></ul></ul><ul><ul><li>Social Media Marketing </li></ul></ul>
  3. 3. Who was the person of the year in 2006?
  4. 4. The Machine is Us/ing Us
  5. 5. Web 2.0 is everywhere!
  6. 6. Statistics & Trends <ul><li>Social media trends </li></ul><ul><ul><li>Facebook over 175M, 700K users per day </li></ul></ul><ul><ul><li>A blog is created every half second </li></ul></ul><ul><ul><li>Over 150K videos uploaded to YouTube every day </li></ul></ul><ul><ul><li>75% of adults 18-24 are on social networks </li></ul></ul>
  7. 7. Budget Line Increases VS Decreases
  8. 8. Significant Barriers to Adoption
  9. 9. Creating a Marketing System
  10. 10. Google Analytics – Tracking Success
  11. 11. Tracking Goals in Google Analytics
  12. 12. Email Marketing Best Practices <ul><li>Focus on users needs (80%/20%) </li></ul><ul><li>Have a call to action </li></ul><ul><li>Track results and follow-up </li></ul>
  13. 13. eMarketing Best Practices – SEM <ul><li>Use title tags </li></ul><ul><li>Key in to your keywords </li></ul><ul><li>Inbound links ! </li></ul>
  14. 14. Getting Started with Social Media From Groundswell by Charlene Li and Josh Bernoff
  15. 15. The Technology & The tools
  16. 16. General Tips for Social Media <ul><li>Tip #1 </li></ul><ul><ul><li>Leverage signature lines </li></ul></ul><ul><ul><ul><li>‘ Follow Us on Twitter’, ‘See Us on YouTube’, ‘Connect to Us on Facebook’ </li></ul></ul></ul><ul><li>Tip #2 </li></ul><ul><ul><li>Leverage evangelists </li></ul></ul><ul><ul><ul><li>Encourage sharing </li></ul></ul></ul><ul><ul><ul><ul><li>Twitter, Digg, Reddit </li></ul></ul></ul></ul><ul><li>Tip #3 </li></ul><ul><ul><li>Systematize and Calendarize </li></ul></ul><ul><ul><ul><li>KISS! </li></ul></ul></ul>
  17. 17. LinkedIn <ul><li>Build out your profile </li></ul><ul><li>Use status updates </li></ul><ul><li>Use LinkedIn applications </li></ul><ul><li>Use the Outlook toolbar </li></ul><ul><li>Upload your contacts </li></ul><ul><li>Use it as a testimonial repository </li></ul>
  18. 18. Facebook <ul><li>Facebook Page – Become a Fan </li></ul><ul><li>Facebook Groups – Join the Group </li></ul>
  19. 19. Twitter <ul><li>90% / 10% </li></ul><ul><ul><li>Focus on giving it away </li></ul></ul><ul><li>Use for real-time tweets </li></ul><ul><ul><li>RSS -> Email </li></ul></ul><ul><li>Use a URL shortener </li></ul><ul><ul><li> </li></ul></ul><ul><li>Retweet! (RT) </li></ul><ul><ul><li>Evangelist re-tweeting system </li></ul></ul><ul><li>Use hashtags </li></ul><ul><ul><li> to track </li></ul></ul>
  20. 20. HOMEWORK! <ul><li>Homework Assignment #1 </li></ul><ul><ul><li>Sign up for LinkedIN </li></ul></ul><ul><ul><li>Fill out your profile </li></ul></ul><ul><ul><li>Upload a picture </li></ul></ul><ul><ul><li>Update your status </li></ul></ul><ul><ul><li>Connect with 5 fellow chamber members </li></ul></ul><ul><ul><li>Recommend two people </li></ul></ul>
  21. 21. HOMEWORK! <ul><li>Homework Assignment #2 </li></ul><ul><ul><li>Sign up for Facebook </li></ul></ul><ul><ul><li>Fill out your profile </li></ul></ul><ul><ul><li>Upload a picture </li></ul></ul><ul><ul><li>Update your status </li></ul></ul><ul><ul><li>Invite 5 fellow chamber members </li></ul></ul>
  22. 22. Thank you! David Toth [email_address]