The document discusses the purposes and benefits of music videos for artists and record labels, using the band Rizzle Kicks as an example. It explains that music videos promote songs and help sell albums. They also extend income sources by earning money from views on YouTube and merchandise sales. Record labels and other companies benefit through synergy opportunities like selling Rizzle Kicks clothing and CDs. Music video producers use strategies like merchandise and television appearances to promote artists and make more money.

1. Music Video Purposes Analysis
Comment on the following aspects in relation to PURPOSES and BENIFITS for artist/band and target audience
Rizzle Kicks Provide an explanation in relation to benefits
(promotion, extension of income & outlets,
synergy opportunities and strategies used by
producers to benefit label and artist)
Provide any research evidence you can find that supports explanations of
benefits for artist, record label and audience
Promotional Artist uses different ways to promote there songs
.For the case of Rizzel Kicks they have created a
music video in order to promote their songs. For
down with the trumpets for instants they have
created a music video to go with the song. This
will promote the song so people may want to buy
the album. There are other ways they can
promote there song for example selling
merchandise of themselves.
Extension of income Extension of income is other ways that the band
or artist can earn money other than through
buying their single .One way which Rizzel Kicks do
this is by having the music video on YouTube this
allows them to get a small amount of money for
every view ,like and comment which will be split
up between themselves and their record
company which is Island Records. This video has
got 15,300,893 views. There are also other ways
by selling clothing a other items to extend their
income.
https://www.youtube.com/watch?v=8ip8OsExLJs&feature=kp
Extension of outlets Extension of outlets is when a other companies
other than the artist and its record company earn
money from the band or artist by selling items
related to them . In the case with Rizzle kicks
there company will pay for a different company
to design the CD case their single . Or they will
hire a company to design a T-shirt for them . Also
http://www.amazon.co.uk/Rizzle-Kicks-Shirt-available-
colours/dp/B007XSPS7C

2. Music Video Purposes Analysis
shops will make a profit if thy sell the item a their
store for example if there is a shop that sells CDs
they will profit on the selling there single in the
store
Synergy Synergy is when a company other than the artist
or its record company will make merchandize for
the band or artist which they will then sell it
which some profit will go to their record
company . For example with the case of Rizzle
kicks they have a range of clothing that they sell
to their fans
http://store.rizzlekicks.com/clothing.html
Producers strategies . producers strategies are methods that are use in
order to make more money . The main way that
they do this is by selling clothing to their fans
then their fans will wear them in public which will
promote their songs . Another way is that has
been done by some artist is to appear on shows
.In the case of Rizzle kicks they was a host on a
popular BBC program Never Mind The Buzzcocks.
By doing this it promotes themselves so if people
like them on the show they may want to buy one
of their albums .
https://www.youtube.com/watch?v=slETflEH_AY