GuiltyPeople, dochteronderneming van GuiltyPeople gaf op Hét ISM Omnichannel Event uitleg over de omnichannel-strategie van every.day.counts. GuiltyPeople won hier eerder dit jaar een DIA voor.

2. A digital first branding agency
Strategy, Design & Campaigns
Van Nelle fabriek Rotterdam

4. 1. E-COMMERCE DESIGN
2. ONLINE BRANDING

5. BUSINESS
DESIGN TECHNOLOGY
USER
DRIVEN
Objectives, Goals, Strategies, Measures
Concept, Visual, Functional
Experience, Front-end
Development, CMS,
Connecting Data, API,
Back-end, Performance
Goal drivenProduct driven
Message
driven

7. ZEITGEIST

8. THE PRESENT
Facebook, Twitter, LinkedIn, Pinterest, Instagram / fast passing trends /
sharing the fun / responsive design / interactive campaigns / brand follows
consumer / 24-7 webcare / expecting help instantly / skepticism /
crowdsourcing, co-creation / sharing is caring /
everyone can have their say, look at me / pay to win
GO TO
SLEEP
WAKE
UP

9. THE FUTURE
Free-roaming platforms / advertising-hacks (Tinder) / collection and use of
data / gamification of your day / analysing and monitoring behaviour / urge
for anonymity / products conceived from problems, brands play role in
society /consumers and employees tell brand story / brand becomes way of
life / emerging prosumers / anywhere and anytime / transparency /
internal = external / end of advertising as we know it/ personalization
GO TO
SLEEP
WAKE
UP

10. ZMOT

13. “WE DON’T WANT OUR
CUSTOMERS JUST TO BE
SATISFIED, WE WANT THEM
TO TELL OTHERS ABOUT US
AS ENTHUSIASTIC FANS”
@pieterzwart, CEO CoolBlue

14. VISION WITHOUT ACTION
IS MERELY A DREAM.
ACTION WITHOUT VISION
JUST PASSES THE TIME.
VISION COMBINED WITH ACTION
CAN CHANGE THE WORLD.

16. Dutch Interactive Award 2014 - every.day.counts, GOUD
Awwwards 2015- Hema Pasen, Honorable Mention
Beste Social Media Awards 2014 - HEMA Oud & Nieuw,
Runner-up
Awwwards 2014 - Buddha to Buddha ecommerce
platform, Honorable Mention
Esprix Award 2013 - Eneco Express, Corporate, brons
Dutch Interactive Award 2013 - Eneco Express,
Corporate, nominatie
Nima Internal Branding award 2013 - Eneco Express,
brons
ISM pubquiz - GuiltyPeople, goud
Esprix Award 2012 - Categorie Retail HEMA Broodje,
brons
Webby Award 2012 - Categorie online platform HEMA
Broodje, nominatie
San Accent 2010 - Categorie Retail HEMA Bonkies,
nominatie
Esprix Award 2011 - Categorie Retail HEMA Bonkies,
goud
Dutch Interactive Award 2011 - Beste campagnesite
HEMA Spieken, goud
Spinawards 2011 - Best gaming concept HEMA Bonkies,
zilver
Spinawards 2011 - Best website concept HEMA Bonkies,
nominatie
Spinawards 2011 - Best online concept HEMA Bonkies,
nominatie
Dutch Interactive Award 2011 - Best recuitmentsite
Werkenbijheineken.nl, nominatie
San Accent 2010 - Categorie Retail HEMA Bonkies,
nominatie
AWARDS

17. CREËREN VAN DE
ULTIEME SHOP
EXPERIENCE

19. every.day.counts brings modern
simplicity to men's and womenswear:
indispensable essentials to wear
again and again.

20. CUSTOMER
SERVICE
STORE
FITTING ROOM
TABLET
SOCIAL MEDIA
E-MAIL
WEBSHOP
PR & BLOGGERS
EMPLOYEES
HOTDESK
TABLET
ONLINE
COMMUNITY
CONSUMER
OFFLINE
CONSUMER

21. “Enhancing Customer
Experience By Solving Shopping
Challenges With Technology”

22. We Need Something Innovative
To Spark A Dialogue!

24. MOTIVATIE
(RUST)
ORIËNTATIE
INTERESSE
AANSCHAF
(ACTIEF)
AFTER-SALES
GEBRUIK
CUSTOMER
JOURNEY

25. Experiencing is better than believing

26. Personalization
taking control of your
shopping experience.

27. Omnichannel
Right time, right place

28. Social
Be part of our community!

29. # Facts:
• 1 op de 3 winkelbezoekers gebruikt de tablets.
• Door in-store app is de e-maildatabase met 64% gegroeid.
• Door de ‘Be Social’ button is het aantal followers op Instagram in 4 maanden
gegroeid naar 10.000, dit is al 30% van het aantal Esprit-followers.
• 50% van de app-gebruikers zijn internationale toeristen. De hotdesk tablets
bieden de mogelijkheid om in contact te blijven across borders.
• every.day.counts wordt momenteel al gevolgd door klanten uit meer dan 20
landen.

30. Bron: Het Parool

33. "Technology helps us in putting the
customer central, making the
shopping experience easier.
we are there when, where and how
they need it"