E-commerce has changed the way we buy and sell. The world has - in a few short years - moved from scarcity of consumer goods to availability everywhere. So, naturally, retail markets must tilt to favour the buyer. Retail markets must become buyers markets. Buyers markets are the engines driving money markets. But retail is lagging behind. Marikiti brings the buyers market to retail. Marikiti is a shop run by customers.

1. MarikitiMARKET
eric kotonya
01NOV2017
a shop run by customers

2. unproductive time & money
Rising
customer
acquisition
costs for
retailers
Slow,
inefficient
search-and-
buy process for
customers
Glut of shop-
catalog
ecommerce
apps and
websites
PROBLEM

3. Buyers shop by
posting
purchase
requests on
social media
Selling starts
by picking a
buyer request
and actioning
it
Lists by city,
category,
budget, seller
interest, time-
to-purchase
and recency
a shop run by customers
SOLUTION

4. Shop and sell
by location in
4,300 cities
across 128
countries
Swahili, English,
French and
Spanish at
launch
Marikiti
android app
for
smartphones
on GooglePlay
city-centric social media
DESIGN

5. Free view-only
access for app,
web and USSD
developers
$ 3.65
Premium
membership
for shoppers
and small
retailers
$ 365 VIP
membership -
for high-value
retailers and
professional
providers
members club
BUSINESS MODEL

6. API data feed
lets third-party
developers
build on
platform
Structured data
layer that can
be machine-
read easily and
accurately
Enables sale
quotation and
fulfillment
automation to
known
customers
automation-ready data
INNOVATION

7. Highest
possible sales
conversion per
marketing $
Best possible
purchase deal
per minute
spent shopping
Near-zero
shopping
complexity for
humans and
machines
less time, money & complexity
VALUE PROPOSITION

8. Buying, renting
and hiring
requests now,
later available
cash for
investment
Rapid equity
funding for low
budget, local
ventures driven
by local micro-
investments
Resilience
through a
combination of
micro-loan and
micro-VC
financing
sub $1,000 VC platform
IMPACT

9. App userbase
potential reach:
1.5 billion
smartphone
users in cities
Market size of
paying users:
15 million
retailers and
professionals
Market entry
strategy: app
pre-installation
partnership on
android
smartphones
android utility app
MARKETING

10. marikiti.market
@marikitiMARKET