The document describes The Augmented Media Experience, a pop-up store that will open in February and March in Citymall Almere, Netherlands. It will be a consumer research and experience center for augmented reality, launching an augmented reality app and hosting workshops and research on new digital and augmented reality media technologies for retailers. The pop-up store will give companies and consumers hands-on experiences with augmented reality and digital technologies over its two month period, while also conducting consumer research to understand how people interact with and could adopt these new media types.

1. THE AUGMENTED MEDIA EXPERIENCE
consumer research & experience centre for augmented reality

2. February and March of this year, Citymall Almere in the Netherlands
will be the center for augmented reality. TAB Worldmedia will launch
a mobile augmented reality application. Next to that they will launch,
together with pop-up store specialists 1000 Bommen&Granaten
‘The Augmented Media Experience’. The first experience and
consumer research center for augmented reality media in the World.
The pop-up store formula will open its doors on February 10th
and will be the center for all digital activity in Citymall Almere.
Experience centre Marketing lounge
‘The Augmented Media Experience’ is a temporary store formula that The marketing lounge will play a major role in the ‘The Augmented
will be open for a period of 2 months. Consumers and companies will Media Experience’. Companies can book exclusive workshops to
be able to get acquainted with spectacular new digital interactive learn all about how to use these new media techniques in their
media for retailers, from augmented reality in iPhones and kiosk to marketing and sales strategy. Realtime research data will be used
digital mirrors, interactive floors and holographic store windows. to illustrate the workshops and there will also be opportunities to
talk to consumers. There are also great sponsor opportunities for
companies to participate in this innovative marketing lounge.
Consumer research
During the opening period ‘The Augmented Media Experience’
will not only serve as entertainment and information area for visitors Participation and sponsor opportunities
of the shopping mall but even more as a consumer research centre. ‘The Augmented Media Experience’ pop-up store offers excellent
The primary goal of TAB Worldmedia, the company that developed opportunities for companies to contribute and collaborate with other
the mobile augmented reality application for Citymall Almere, is to innovative brands to this initiative. Sponsors and augmented media
generate deep consumer insights on how visitors interact and react participants will be part of the global PR campaign that is expected
to new augmented media. The question how these innovative to get lots of attention. Because there are many ways to sponsor or
media will contribute to commercial sales will be researched on a actively participate in ‘The Augmented Media Experience’ we would
continuous basis. For augmented media participants also will have like to offer you a tailor-made proposal.
the unique opportunity to do tailor-made consumer research for
their product or service. All you will have to do is contact us…
Contact information: Participation opportunities: Press contact:
Participation opportunities: Product presentation, sponsoring, Remco Vroom
Product presentation & sponsoring marketing lounge research & workshops +31.631952451
Jeffrey Sterken Remco Vroom press@AugmentedMEX.com
+31.622251709 +31.629077654
jeffrey@duizendbommenengranaten.nl remco@TABworldmedia.com
The Augmented Media Experience Web: www.AugmentedMEX.com
Traverse 8. Citymall Almere. The Netherlands Email: info@AugmentedMEX.com