2. If you’ve been handed this brochure, you’ve already received our
special invitation to join Brand Street. Your business has stood
out from the crowd and been put on the radar as a local business
we’d like to help, for free.
We hope that by the time you’ve finished reading our brochure,
you’ll be as proud of Brand Street as we are, as we’re here to give
a big boost to local business.
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3. 69% of consumers are more likely
to use a local business if it has
information available on a social
site like Brand Street.
3
4. The most important information
that mobile searchers want
to see about a local business
on maps are their hours of
operation (56%), special offers
and coupons (37%), ratings
and reviews (33%), products
and services (26%), and the
businesses’ website URL (24%).
4
5. Welcome to
BrandStreet
We realise you will have a lot of questions and may want
to know more before giving us a decision on whether to
accept our invitation to join us.
Firstly, we are offering 24/7 support, so if you need any
clarification at all, please contact us by phone, email, text or
ask us to pop in and see you.
What is Brand Street?
Brand Street is a new APP that your customers use to
connect with brands and local businesses in the one place.
It offers the ultimate convenience to shoppers while
incorporating the latest marketing techniques to build your
business. Our aim is to make Brand Street indispensable
for shoppers while being an incredible tool for online and
offline businesses to connect with their customers.
Why Local Businesses?
Already we have some national brands on Brand Street
which confuses local businesses. You may wonder where
your business fits in to our plan, the truth is, locally, is
where it all began. We had a vision to revolutionise local
businesses and to bring entire communities together with
one single APP. Big brands realised our potential but we are
still pursuing our dream of making shopping more local.
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6. Studies show that by the year 2016, mobile
searches will overtake PC searches for local
search. 78% of customers recommend a
brand to friends and other contacts after
a great customer experience and 68%
reported that they spend more money on
the company’s items.
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7. All about you
We’ve talked enough about Brand Street, it’s time to focus on you
and your business. We know you have questions and ultimately need
to know how this will benefit you in the long and short run. Our focus
is always on you, along with your customer’s experience as only by
bringing you rewards will we succeed and reach where we plan to be.
Why My Business?
We have taken time to carefully consider the local businesses who will
benefit from being part of Brand Street the most. Your business made our
shortlist and we would be delighted if you accepted our invitation to join us.
Why is it Free, to Me?
We understand that you’re already busy and that you probably have no
plans to expand your marketing this year. Yet we need you and other
businesses we’ve chosen on board so we can bring shoppers back to local
business. We’re keen to connect with local councils in order to bring bigger
rewards that still don’t cost you a penny.
What’s the Catch?
The offer we’re presenting may seem too good to be true but there isn’t a
catch, we do need you. This is why we’re making it as easy as possible for you
to come on board, so you don’t worry about Brand Street taking your time or
your money.
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8. By 2017 it is predicted that
over 85% of High Street
stores will use beacons
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9. BrandStreet benefits
There are many benefits of joining Brand Street from increasing customer
loyalty to enhancing the customer experience. From driving profit through sales
to demanding a larger web presence. We could send a lot of statistics your way
to show how our original model drives your business growth but we know you’d
rather see real time results. This is why we’re showing, rather than telling, and
offering you a no risk way of experiencing the benefits of Brand Street for free.
It’s a Win Win.
What Are the Benefits?
If you join us on Brand Street you’ll become part of this initiative from the very
beginning which means you’ll receive incredible exposure in your town and
through the national press. With hardly any effort on your part you’ll receive
the best marketing for your business and it won’t cost you a penny.
Due to the nature of Brand Street you’ll also be offering your customers a
personalised, unique experience that is building momentum with the biggest
global brands already. This will cement your reputation as a business that cares
about excellent customer service, which in turn builds loyalty and repeat custom.
What Next?
If you accept our offer to join Brand Street we’ll set up another meeting at a
time to suit you. The meeting will take around one hour, where we’ll collect
information about your business to best promote you on Brand Street.
We’d also use this time to collect any images or logos you would like to use on
your store front or in promotions. If you don’t have images, we can help. We’re
also giving away some free beacons to local businesses to make the town a
fully connected hub of Brand Street. To find out more please read on.
To arrange your next meeting, please get in touch or let our representative
know. We hope to welcome you to Brand Street very soon.
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10. BEACONS, APPS &
YOUR BUSINESS FACTS
We live in a connected society and with Brand Street this is set to
escalate quickly as we blend the benefits of shopping online with
those of shopping real time.
We’ve brought together the most exciting beacon and mobile
shopping statistics that show how Brand Street truly enhances
the customer experience.
70% 50%OWN SMARTPHONE OWN TABLET
SPEND
MORE
THAN
2 HOURS
DAILY
40%
SPEND
MORE
THAN
10 HOURS
WEEKLY
20%
93% 91% 70% 63%
DAILY USAGE OF SMARTPHONE
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11. 560 MILLION
PEOPLE HAVE BEACON
COMPATIBLE PHONES
OF STORES
EXPECTED TO USE
BEACONS BY 2017
85%
32%CURRENT RETAILERS
USING BEACONS
EXPECTED INCREASE
4.5 MILLION
BEACONS EXPECTED
TO BE IN USE IN USA
ALONE BY 2018
HOW BEACONS IMPROVE SALES
INCREASED
INTERACTION
19%
MORE LIKELY
TO BUY
4 X
MORE LIKELY
TO KEEP APP
6.4%
INCREASED
APP USAGE
16.9%
25 million use APPS to find coupons
46% of shoppers less likely to
compare when using an APP
Mobile coupons are redeemed 10
times as often as paper coupons
20% of sales are on a mobile device
Customer personalisation is still the
cheapest and most effective way to
drive profit growth
70%OF SHOPPERS USE A
SHOP LOCATOR WHEN
SHOPPING IN THE
HIGH STREET!
THEY WANT TO INTERACT
WITH YOU IN REAL TIME
MORE STATS TO WHET THE APPETITE
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12. BrandStreet Beacons
What You Need to Know
Beacons are rapidly rising in popularity, with the estimated value set to
reach £3billion in 2017. This is due to the dizzying speed in which businesses
are adopting this new technology, the versatility they offer along with the
opportunity they give to get closer to the customer than ever.
For many in the UK, beacons still seem a long way away. As global
companies incorporate beacons they do seem a little out of reach for the
smaller business. In reality, this market is moving so fast that those smaller
businesses that adopt the technology now will be those who stay one
step ahead of any competition. The beacons we use with Brand Street are
Estimote beacons, our images show these Estimote beacons in action.
Let’s start from the beginning.
What are Beacons?
Beacons are small devices no bigger than your mobile phone but don’t
let their small size fool you, they are hardworking pieces of tech as they
recognise a user’s mobile phone from a distance away triggering the app
to send information to your customers. They attach to a wall, a window or a
ceiling and are low energy Bluetooth enabled devices that alert a shopper’s
mobile phone when they are 70, 50, 20 or 0.5 metres from your business.
How Are Beacons Installed?
Beacons really don’t take much installing at all, as we’ve explained they
really are very small. They simply stick to a surface, a table, product or a
wall and we can set them up in store within minutes. Once your beacon is
installed, we can manage it remotely so there’s no need for any disruption to
your business. Like plug and play, you’ll be ready to go in no time and you’ll
probably forget the beacon is there, until a customer congratulates you on
the new service.
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13. 64% of smartphone users have made a mobile
purchase after seeing a mobile notification but
nearly three-quarters (74%) haven’t received
these from their favourite businesses.
13
14. 88% of customers agree that
receiving updates from brands
in real time strongly influences
their decision to buy.
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15. What do Beacons do?
The beacon’s features are vast, and as the technology advances, beacons are
enabling brands to market their stores in entirely new ways. This activity, for
now, is predominantly overseas and so on Brand Street we’d like to introduce
businesses and customers gently, starting with just one or two of the features.
• Beacon Welcome
One of the features we utilise is the warm welcome. When your customer is close
by, physically, the beacon will transmit a signal to entice them into your store.
Different messages can be programmed depending on the distance between
your business and your customer, from a reminder of a special offer when they
enter your High Street to a warm welcome when they step inside. For example:
a restaurant may choose to display a menu on a diner’s phone as they enter,
whereas a museum may choose to display a map or a brochure.
• Beacons In Store
Beacons recognise a shopper’s mobile phone when it is in range, triggering the
app within to reveal information to your customer. This information is created by
you and can be anything from a video to a product description page, or simply, a
warm welcome. Smaller beacons, called nearables, can be attached to products,
narrowing the area dramatically, and so triggering more bespoke information
from an APP. When a product is picked up, the shopper’s phone could show all
the details along with the price, any offers and the product’s item description.
In a museum, a beacon can be added close to every artefact to deliver a
personalised tour guide experience direct to the visitor’s phone. Quite simply,
beacons make shopping a personalised experience for your customer, blending
traditional customer service values with the best in modern commerce technology.
• Beacon Promotions
As you realise the benefits with beacons, you’ll feel confident about their place
in your business. This is when you may choose to further personalise the shopper
experience with offers, promotions and news of events or in store deals. Your
customer can keep all information of your offers in the one place on Brand Street
while receiving your updates direct to the palm of their hand.
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16. Joining Brand Street is the
wisest move you could make
for your business to accelerate
customer loyalty, acquisition,
personalisation and profit growth.
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17. Beacons and your business
You’d be forgiven for thinking that beacons will only benefit the biggest brands
as it’s these who will be the early adopters due to their massive budgets. In fact
through our research, we’ve seen that local businesses actually benefit more
when compared by scale. This is because you are small enough to care but large
enough to grow, making anything you do with beacons seem completely sincere.
Beacons for small businesses help to increase customer loyalty and drive sales,
especially when you’re busy. They’re an extra hand that ensure you always
deliver the supreme customer experience you’re known for, and are consistent
at delivering it on a multitude of platforms. We’re here to help every step of the
way and will make it as easy as possible at every stage.
How Many Beacons Do I Need?
To deliver a warm welcome to your customers you need just a single beacon.
This can send notifications to shoppers when they’re a distance away. To access
other features you could benefit from more beacons, however there is absolutely
no obligation to choose more.
Do I Need a Beacon to be Part of Brand Street?
You don’t need a beacon to be part of Brand Street, in fact, out of the businesses
we’ve invited, only a few will be offered this beacon technology to start with. If
you think your business would benefit please talk to us soon.
You do, however, need to be a Brand Street store to benefit from Beacons as
your customers will follow you on our app first, in order to opt in to your beacon
notifications.
Who Manages the Notifications?
We will manage all notifications for you for your free beacon, in order to show
you just how it will benefit your business. We have a very strong marketing
team that we’ll utilise to ensure we market your business in a way that
completely appeals to your customers. You don’t have to do anything at all as
we understand you’re busy enough without adding another string to your bow.
We’re here to make business easier, not harder, and we’re here to bring you
some great rewards.
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19. Beaconing brilliant
By now you understand the benefits of beacons and probably have ideas on how
they can help your business. We can get you set up with a beacon in a matter of
days. You’ll soon see other local businesses signing up to Brand Street and taking
advantage of our no risk offers, and we hope to connect the whole of the town
in this way. We’d be thrilled if you were one of the first adopters as we said at
the beginning, we sent the invitation as you really stood out for us, and behind
the scenes we’ve been researching your target market and putting together
sample beacon notifications for you.
How Much Do Beacons Cost?
For local businesses your first beacon could be absolutely free. On top of this, we
will be offering select businesses money to generate an offer that ties in with the
beacon and Brand Street. We are currently seeking support from the local council
to bring more opportunities to local businesses. If you’d like to find out about the
money we’ll invest in your business to enable a beacon offer, talk to us today.
What if I’d Like More Beacons?
Usually, once a business tries one beacon they consider expanding to further
enhance their customer experience. We believe that one beacon will give a great
experience, however, if you’d like to use more please see the separate price list.
Complete Beacon Support
If you are chosen as one of the businesses to benefit from beacon technology
we will give you our complete support. From free content creation, marketing
ideas and generation of notifications, to free expert copywriting and tagline
advice. We want your beacon to work for you, and for the town as a whole, as we
are on a mission to bring local businesses into the future.
Call us now on
0800 689 0671
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20. Any questions, contact VIP support on
T: 0800 689 0671
E: sales@brandstreet.com
www.brandstreet.com
Brand Street Limited is a limited company registered in England and Wales with registered number 09194974 and
VAT registered number 192376288. Our registered office is at Colmore Court 2nd Floor, 9 Colmore Row, Birmingham B3 2BJ.
For information about how we process data and monitor communications please see our Privacy policy
and for terms of use please see our Terms and Conditions.
