This poster for the movie 21 Jump Street effectively highlights the main elements of the film. It depicts the two main characters, undercover cops Jonah Hill and Channing Tatum, dressed in prom attire but holding guns to suggest their false teenage identities. The use of colors, positioning of characters, and tagline "the only thing getting blown tonight is their cover" help establish the comedy genre and tease the plot. The poster aims to attract different audiences by appealing to fans of the actors and teenagers with cultural references like prom.

1. Overall this poster appears to be effective to the audience, highlighting the main factors and themes involving the context and plot
of the film clearly; cops undercover that have been posing as high school students. There is an assortment of symbols both in the
foreground and background of this film that makes this effectiveness evident.
21 Jump Street Movie Poster Analysis.
Mature humour: This visual prop of a “senior prom” banner, a blue san
serif font, suggests the target audience of the movie to be solely aimed
at teenagers. This is a significant rite of passage teenager’s experience,
therefore emphasising targeting teens, as it is an experience more
recently relatable to them.
The actor’s names, the title of the film and the
release date, are evident to be typical codes and
conventions of movie posters, highlighting to the
audience of the significant facts they need to know
about the film, as a consumer. These codes and
convention help grasp the attention from the
audience about the key information and dates
regarding the movie.
The tagline, “the only thing getting blown tonight is their
cover” which is also a pun, establishes the comedy genre of the
movie to the audience more clearly. This small, white san serif
text positioned at the top of the poster (above the main
protagonist characters), juxtaposes against the youthful prom
background and tuxedo costumes, to which the focal
characters on the poster could be portraying a false identity of
being teenagers, this evident through their contrasting props of
guns which typically isn’t associated with teenagers or a ‘senior
prom.’
Appeal: With previous box office success, the
two casted and moreover established, male
actors, Jonah Hill and Channing Tatum
attract attention from the teenager target
audiences, driving more audience
demographics to the movie, thus increasing
the film’s movie sales and overall profitable
success. Both actors are used as USP( unique
selling points); Jonah is used to cater to the
comedy factor of this action comedy genre
film, whereas Channing Tatum’s physical
appearance is utilised to entice the female
audience demographic, emphasised as a
heart throb for this target audience. Both
actors, due to already being established
actors can therefore benefit the success of
the film, driving both of their loyal and
dedicated audience demographics to
consumption. By using the film’s characters
or a major plot point, designers can establish
some level of plot while still gaining the
attention of anyone that views the poster.
The poster uses the
technique of the female
gaze, especially for the
actor Channing Tatum,
where Channing is
presented in a form to
mainly the female
audience, which can
underline female
perspective or reflect
female attitudes. The 21
Jump Street poster is
deliberately aimed at a
female audience where
they will strongly consider
him a heart throb.
Close body language, positioning and proximity central of the
frame connotes the two characters in the foreground of the
poster being the central figures of the film with a close
relationship; partners in crime or best friends. The prom
themed background contrasts against the props of guns in
their hands suggesting a covert mission that could foreshadow
risk of danger, violence and action to the audience to which is
an action based film.
The three dominant colours on the poster are established as
white, blue and red. While red initially has the connotation of
danger and anguish. The previously outlined props of guns can
support this representation in regards to this poster,
furthermore suggesting a hint of romance which could entwine
with the film’s action based plot. By using red for the verb
“jump” in the film’s title, it emphasises the motion of action,
movement to which due to being a sub categorised action
genre movie, it will be action packed, fast paced and display
much momentum.
Moreover the minor blue colour scheme on the poster reflects
the masculinity and depiction of the main characters being
masculine, displayed by their serious facial expressions and
guns.
The poster to the movie’s sequel ’22 Jump Street’
displays consistent techniques that were displayed
on the ’21 Jumps Street’ poster such as they red,
white and blue colour scheme but also the close
positioning/body language of characters central of
the frame. This suggests similar antics from the
characters in the film for the audience to look
forward to, that were typical of the first movie.
Foreground and background colour scheme contrast
against their true identity: FBI agents/cops

2. Similarly to the movie’s first instalment, this film poster has the main characters played by Channing Tatum and
Jonah Hill are emphasises with an extreme mid shot, closely positioned parallel to each other; highlighting their
partner in crime relationship. Place above the central foreground image of the focal protagonist stars of the film,
the actors name’s appear at the top of the poster- each minute yet bold black titles suggesting the name of the
actor corresponding to their identified image i abbreviated due to the stigma attached to their established names,
the audience already aware of their significance, overall creating a build-up of intense anticipation for the success
of the movie sequel to be equally as good as 21 Jump street. This excites the audience initially before viewing the
sequel already having high expectations of comedy factor.
The graffiti style typography
on the sequel’s title ‘22’
establishes the movie’s
consistent target audience
of teenagers to young
adults, to which delinquent
behaviour is more
prominent. Conclusively, this
bold, red headline title
foreshadows and connotes
delinquent behaviour and
danger surrounding the
depths of the movie. Due to
the film’s previous success
with the first movie, the
poster does not
Already established and
popular actors in
Hollywood, Jonah Hill and
Channing Tatum are
connotes the film has ‘star
quality’ driving mass
audience demographics
from both actors fans and
the movie’s target
audience to the film
efficiently.
Bold reference to prequel of film ’21 Jump Street’ this indicates to the audience this being a sequel but also the
tone of this movie surpassing the prequel/it being better due to the brief subheading “they’re not 21 anymore”;
ultimately creating excitement for the audience to watch this movie. The foreground white colour of the text
contrasts against the red background, underlining the significant verbal messages that wants to be portrayed to
the consumer audience.