media film American case study

1. 22 Jump street
Released: June 5, 2014
22 Jump Street is an upcoming American action
comedy film (hybrid)

2. Marketing strategy 1: sequel
• On March 17, 2012, Sony
Pictures announced that it was
pursuing a sequel to the film 21
jump street , therefore will have
the previous audience of the
film.

3. Marketing 2: cast choices
• CAST: Jonah Hill, Channing Tatum, Ice Cube,Dave
Franco, Amber Stevens, Nick Offerman, Rob Riggle,
Jillian Bell, Richard Grieco, Brad Pitt. This is a very
well known cast therefore fans of these actors will
watch the film to see their favourite actors on
screen.

4. Marketing 3: Trailer and promotional
pictures
• https://www.youtube.com/watch?v=TbN--
8ja1L4&safe=active
• This gives the public a teasor of what will be
included in the film. By releasing a trailer
months before its release it allows for the
audience to grow and build up anticipation for
the release.

5. Marketing 4: Film posters
Film posters are a good technique of
creating anticipation for the films
release. It gives the audience excitiment
and a taster of what the film will entail.
It tells the audience the cast that is
involved such as where it says “Hill” and
“Tatum” at the top of the poster to
show the star actors in this film. The
film poster also usually uses a
persuasive statement or something that
gives the film away slightly. In this case
they say “they thought the streets were
mean, Then they went back to high
school” giving the audience an idea of
what the film might be about. Film
posters are put up online and spread
through social networks, they can also
be placed on billboards so they gain a
wider audience.

6. Distributor:Made my columbia
pictures, MGM and Sony
The film is scheduled to be released on
June 13, 2014, by Columbia Pictures and
Metro-Goldwyn-Mayer (MGM studios).
This is a well known film company
therefore people who are fans of films
they have produced previously will know
them for a good repuatation and want to
see their new upcoming film.

7. How is it Funded?
• American funded. Columbia pictures is a
conglomerate company therefore will fund its
own production costs. This is an example of
cross media convergence where columbia
pictures have come together with MGM
studios to gain access to bigger stars and
better distribution network for their films.

8. How will it be exhibited and
exchanged?
• It will be exhibited in the theatres/cinemas as
a primary source.
• Other sources will be DVD release