1. He is holding a sword at his
side as if he was about to use it
to attack someone or
something. He is also wearing a
suit of armour and looks like he
is able to defend himself with a
sword.
This lady looks like she is
important and is presented as a
prize for the hero for doing
what he has done. Her clothing
suggests that she is of higher
class. She is also presented as
beautiful to draw attention
from male customers.
Gollum is staring intently at the
golden glowing ring in Frodo's
hand as if he was planning to
steal it. He is hiding on top of a
rock looking up to it. Gollum is
dirty and doesn't look ‘clean’
this suggests that he has had to
adventure or fight to get to the
ring.
The title Is gold and looks like it
is valuable. It relates to the
colour scheme of the rest of
the poster. The font is sharp
and formal/royal sort of style.
The poster contains the date of
release and a small caption
saying ‘the journey ends’. This
could imply that in this movie
there is a climax in the series
Gandalf is wearing white which
symbolises cleanness and purity. This
could mean that he is a god like figure in
the movie.
The back ground of the poster looks old
and weathered this could show that the
movie is set in an older time and is
preserved because it is treasured.
Frodo is holding the ring above his head
which symbolises that the ring has great
power or is special to the story.
Frodo's face is dirty and his hair is messy,
this shows that he has been on an
adventure or in a fight. We know that he
has been through trouble to get the ring
because of his appearance. His clothes
are dirty and torn, this also shows that
he has had to do dangerous things to get
to where he is now. Frodo is looking up
past the ring as if there is something
bigger and more and better than the
ring. He looks like he is worried or scared
like there is something above the ring
that is more powerful. But we cant see it
so this brings an element of suspense
and mystery.
2. The actors names are
positioned at the top in a
row to show the audience
who is in it and draw
attention
All of the hero's look
ready for anything that
comes towards them.
They are battle ready and
aware.
The city around them is
destroyed and dangerous
but they are looking
beyond the camera
suggesting that they have
bigger troubles than
explosions from a
building.
The avengers title is
positioned just below
centre and reaches to
both sides of the page.
All of the male hero’s look
masculine and strong. They are
presented as big strong and
independent hero’s who can
take down any size foe.
The heroine is in a black suit
and has belts for guns and
anything else dangerous that
she can handle. She is
supposed to be appealing to
the male audience. She is
holding a pistol in each hand
which shows she can handle a
weapon and is dangerous.
Iron mans suit looks futuristic
and advanced. This keeps the
audience interested in what
the rest of the avengers can
do.
The background is all one
colour and boring but brings
out the avengers colours more.
3. The ’22 Jump Street’ poster is a typical comedy poster, possessing a tagline, stars names and a
unique colour scheme. It is generally well structured allowing the audience to see all of the
films key features. Both actors appear in the shot, with both their names above the
corresponding star. This allows the viewer to be able to quickly identify the stars in the film, and
make a quicker decision to whether or not they would be interested in watching it. The tagline
used is the reference to the previous movie, suggesting it would be similar in style and attracting
viewers of the first film to watch this one too. Finally towards the bottom of the credit block is
the release date. All of this combined creates a complete persona for the film and allows the
viewers to either be enticed to watch it or decide not to.
The main colour scheme used is a red on white back ground allowing main features to stand
out. This colour connotes an emotive semantic field (such as love, or anger), showing the film
will be lively, when compared to a poster with a greyscale colour scheme which would usually
be more dramatic. The main title on the poster is interesting since it only entitles ‘22’ which is
not the full title of the film itself. Popular culture means the viewer of the poster would know
that it is a reference to ’22 jump street’ but this is not mentioned in the poster itself. The visual
‘22’ in the poster has been sprayed onto the wall, making it the focal point of the poster itself.
The fact the poster does not present any ratings from critics or reviews, shows that the ratings
may be poor which could be a problem for the audience of the poster.
The poster is a photographic representation, where both stars are side by side in a symmetric
posture; with a focused facial expression. This shows the viewer that they are partners and work
together as a co-dependent force. The fact they are wearing complementary glasses and holding
identical firearms further enhancing this kinship. This face on camera angle shows both men to
be in a position of power, making it safe to assume they are the protagonists. The fact they are
armed, American and straight men in a position of power is stereotypically appealing to young
4. • males and men in general. Channing Tatum filling one of these roles is interesting due to the fact
him complimentary of this persona. A young audience would be aspiring to be like him since in the
film and poster he is portrayed to be heroic in nature.
• This film is a comedy / action film of normal running length free of any ‘deeper meaning’. For this
reason the conventions are very easy to spot. One is the golden guns both characters are wielding.
This connotes action and danger, allowing the audience to know what the film will entail and the
young males the film is aimed at to become interested in it further. As previously mentioned
Channing Tatum has the role of being a masculine figure in the film, however he also attracts a
female audience to watch the film, therefore attracting more viewers. He is sexually attractive and
allows a unique selling point for the film. Jonah Hill has appeared in multiple comedies and so the
viewer would expect the film to be of a comedic approach. He also compliments his co-star, since
the contrast in their sexual appeal enhances Tatum’s. The moderately comedic objects surrounding
the stars, such as inexpensive glasses and extravagant guns allows for a physical ‘gag’ since it
contrasts their expressions completely.
• Overall the poster is fit for purpose, in a sense to advertise the film to its intended audience.
However some parts of the poster could be deemed offensive . The firearms depicted in such a
public sense could offend some people, especially those who are against firearms. This glorification
of firearms in an open way could cause slight offence. The way in which Jonah Hill is sued to
contrast Tatum in a comedic approach, although funny, could also be assumed offensive in a sense
of ‘fat shaming’. Where overweight people are used to provoke comedy. In conclusion 22 jump
street has a solid movie poster and would attract the desired audience to watch it.
