This document analyzes the film poster for Attack the Block and how it targets a wide young adult audience aged 15-35. The poster uses various techniques to appeal to this demographic such as depicting the teenage lead characters and setting in an urban environment. It also broadens the audience by featuring a sci-fi element with asteroids, and including characters of various ages, genders, and ethnicities to widen appeal. Elements like the tagline, fonts, and characters' poses are meant to generate curiosity and interest in viewers to learn more about the hybrid genre film.

2. Genre – Hybrid Genre (Urban Comedy Sci-Fi
Date of Release – 13th May 2011
Director – Joe Cornish
Producer – Nira Park
Production Company's - UK Film Council, Stage 6 Films, Studio Canal and Film4
Productions
Attack the block is targeted at young adults aged 15 to 35 as it is a urban hybrid
genre and the films leading characters are young teenagers this aids the film
makes to target young adults as they as they can relate to the storyline and
characters and also would like to see how they are represented within the media
Film Posters are a efficient way to advertise, promote purposes They are a frequent
tool of advertisers particularly of events, musicians and films
And as they can be place almost anywhere to attract audiences attention for e.g.
Buses, Billboards and online (social networking sites).

3. Within the Attack the block poster there are lots of genre signifies as it is impotent for the
film makers to clearly identify the genre to the audience to aid the audience pick the film
based on its genre
On the poster the
asteroids falling from
the sky gives the film
somewhat more of a
sci-fi element this
help identify the genre
for the audience and
widens the target
audience by making
the film a hybrid
genre.
The Tagline on the poster ‘inner city VS outer space
automatically Delivers a per-conceptions of the
binary opposition to the constructed audience.
With the use of
teenagers on the
poster it delivers the
urban aspect of the
film and also attracts
that target audience
as they would be
drawn to view this
film to see how they
are presented within
the film.
The font and size of the title help create an
enigma code which attracts the targets
audience a makes them want to go a view the
film.

4. Having A character
that dose not suit
the mix of the
characters and the
target audience for
e.g. a 21 yr. old
female Student
helps widen the
target audience and
appeal to more
women.
A reoccurring motif of grime film posters is to align all the main characters on the poster in order
to set up a form of narrative and neatly expose the genre of the film. The characters appear to
be almost within a freeze frame of action, which captivates the target audience and evokes a
sense of curiosity which may en courage them to see the film. This freeze frame is particularly
effective in giving people an insight to the narrative and allowing the audience to almost
embrace the action.
By adding a
grown 30 yr. old
man who is
presented a
stoner
unemployed
lazy man this
helps widen the
target audience
as unemployed
men what to
see how they
are represented
and also
widens the
audience with
the comedy
aspect of his
characters role.
The characters on the poster have been conducted to
appeal to the target audience by putting all the teenagers
together it conveys an image of a gangs which widens the
target audience as young people would like to see how they
are portrayed.
The film makers
constructed the
poster to appeal to
a wider audience
as the characters
are all from
different ethnic
background which
suggest that the
movie conveys
ethnic stereotype
which make
people want to see
how they are
presented in the
film
The character in the middles Posture suggest to
the audience that he is a leading character this
helps attack the target audience as it will appeal
to the teenage audience
The characters clothing
also engages the
audience by
representing teenagers
and widening the
audience as the teens
what to know how they
are perceived.

5. This film poster
widens its target
audience as the
posters secondary
image was the city
of London (the
Gherkin) this
broadens the
audience a London
citizens seem will
fill drawn to this
specific movie
because of the
iconic buildings
The use of the low
angle shot portrays the
block as menacing.
This appeals to the
audience because it
foreshadows upcoming
events within the film
hence the reason why
the block looks so
threatening. the visual
coding of the block
also helps to widen the
target audience as
people who live in
locks and flats what to
see how they are
represented and
perceived within the
media.

6. By mentioning the
similarity's between
Shaun of the dead
and attack the block
this helps extend
the target audience
as Shaun of the
dead was a big hit
on the box office
some of the fans
may notice the
synergy between
the two and go and
watch the film as
this aids the film
makers to make this
film a big success.
Attack the block has
also included a social
media page for the
film. This assists
audience when
gathering information
on the film. Having a
social medias for a
movie is a smart idea
to engage and also
resaves feedback
and also widen the
audience as there
are over 2 billion
people on facebook.