movie poster study

1. MOVIE POSTER CASE STUDY
By Maciej Gniadek

2. “ SuperBad” Poster
Frame around the poster relates
to the guy who was responsible
for the movies “ The 40-year-odl
virgin” and “Knocked Up”. The
text is outside of the frame to
emphasis that the creator of
those 2 movies brought to us his
new creation “Superbad”
Additional information is
blended in to the background so
more important information
stand out. While the information
being available for the ones that
want to know more.
Our short film also
has 3 characters
so the setup of the
photo is highly
relevant to the
poster of our short
film.
The title of the poster “Superbad”
(movie title) is done in similar fashion
to the way that super heroes names are
presented in comic books. Its linked to
being really important. This makes the
title really interesting to the audience
as it makes them think. Why is the
movie called that and what does it have
to do with those 3 teenagers behind the
title. The picture of the main characters
is put behind the title to suggest that
they will be “Super Bad”.
“Coming soon” was done with the intent
to be looked at last on the poster while
still making it clearly visible. The red
colour makes it Stand out from the
brown/orange colour of additional
information. It cantered along the tile of
the movie, with the same colour
scheme; as it is smaller in size it second
in priority on the poster.

3. “American Pie 2” Poster
The title clearly at the top, it’s a
second in the series Movie which is
well known. The red colour is a strong
emphasis of important information on
the page. The title is the biggest area
of red on the page, this means that it
is the focal point of the poster, as red
has high contrast with the rest of the
colours. It catches the attention of the
audience first.
Release date and more relevant
information also done in red but of a
darker nature so they are not as
attractive to the eye as the title. Also
they are placed at the bottom of the
page, among all the additional
information to signify that they are
the information that the viewer want
to know, and if he wants to know
more he can read the rest of it that is
done in grey (Less Visible at first
sight).
American Pie is well know
teenage comedy about high
school life/ college life. This
relates to our party theme of our
short film and the fact that the
characters are teenagers.
The names of the characters from
previous movie are listed below the
title to emphasis who is making their
return in the second movie in the
series. I can Include the names of
characters from my short film in to
the poster to emphasis their
importance.
The picture present all the characters
from the movie. The characters are
presented the way they would be seen a
sin the movie its self.

4. Project X Poster
Showing who created the movie its self
is important for advertisement. Project
X was done by the creators of “The
Hangover” which is a really good
comedy. If the movie is brought by the
same people that made it; it must be
good.
Picture on the foreground shows 3
friends (main characters of the movie).
The one in the middle holds a Cup, this
suggest that he was successful in
achieving the biggest party.
The title is small but with the theme of
the title “Project X”. Classified Project
vibe, means that it doesn’t want to be
that apparent on the poster. Below it is
also the date its going to be
released, meaning that after seeing the
focal point of the poster (middle page)
would be the title and the date
followed by after.
Project X is about 3 unpopular
teenagers making the biggest
party in history. It relatable to
the our short film with the fact
that characters in our movie
want to make really good
party. While in contrast in our
short film they fail.
Text through the middle of the page
brings the viewer in to the context.
Making him wonder what would be
the party he dreams of. Making the
movie worth a watch for the viewer.
The text is put up against the
background with similar colour
scheme to the photo in the
background, its the representation
of the party “you” would want.
The text is also acting as the focal
point of the poster, as it is the
biggest thing on the page (apart
from picture / it relates to it).
Additional information consist of the
sponsors behind the movie. This give
a information about the budget of the
movie to the audience and if its of
high quality.