1. We have decided that the primary target audience
for our film would be both genders between the ages
of 18-30, who also enjoy thriller films. Although the
film is targeted at both genders males might connect
with the film better as the protagonist is a young
man. As it would most probably be released as an
independent film the audience would probably have
an interest in independent to have heard about it.
The narrative of are film is quite bleak and has
serious overtones making it inappropriate for
younger audiences, also they are more likely to enjoy
blockbuster films shown at commercial cinemas.
A secondary possible audience for our product is a
slightly older audience between 30-45, they should
appreciate the maturity and cinematography
displayed in our film.
A diagram showing the brand preferences of our
primary target audience
4. Who would be the audience for your media
product?