2. Question 1 - Age
• My magazines target age market is 16-24
• 53.6% of responses (26) were aged 16-19,
with 14.29 people being age 20-23 (7)which
means the data collected is likely to well
represent my target market well. The majority
of my target age range was under 19, which
could lead to some bias towards the bottom
end of my age range.
3. Question 2 - Gender
• My magazines main target audience is male
• 82.35% of my responses were male (42)
compared to just 7.84% (4) women. This
means data collected gives an accurate
representation of my target market.
4. Question 3 - Ethnicity
• My target market ethnicity is British.
• In my survey, 93.18 (41) responses were
Caucasian with 1 being multiple ethnicities.
• This follows my target market and as a result
my results will be useful for the target market.
5. Question 4 – How often do you read magazines each month?
• I plan to release my magazine monthly.
• The most popular result is once a month at
30.61% (15) of responses. This shows a
monthly magazine is more likely to be popular
as the most people only read one per month.
6. Question 5 – Do you read music magazines?
65.31% (32)of my responses do not read music magazines compared to
34.69% (17) who do. This reduces the number of useful responses to my
survey.
7. Question 5 – How many times do you read music
magazines per month?
With 72.22% (13) of responses reading music magazines monthly, a monthly music
magazine would be best for my target market as that’s the most common purchasing
frequency.
8. 8) Why do you buy/enjoy reading that magazine?
There are a wide variety of reasons
why people read music magazines,
the majority are interested in
keeping up with music current
affairs, interviews and if their
favourite artists is featured.
9. Question 9 – How often do you want the
magazine to be published?
The most popular answer at 51.43% (18) responses shows that a monthly
music magazine would be most effective because that is the most popular
response.
10. Question 10 - How much would you be prepared to pay
for a music magazine?
Charging a more competitive price is a popular result, with the most popular price
being £3.40-£3.80 with the second most popular being up to £3. This shows that this is
the maximum price most people would be willing to pay and that lower prices would
attract a higher demand.
11. 11) What genre of music do you listen to?
The most popular answers are Electronic, Pop, Rock and Indie which shows that an
indie rock magazine would be popular amongst my target market. However electronic
is the most popular answer, so an electronic magazine could be more popular.
12. 12) Social Class
Aiming the magazine at a middle and working class would maximize the possible
audience for my magazine. This would mean a higher potential for sales.
13. 13) Favorite colour
To help design a colour scheme for my magazine, I asked for peoples favorite colours. Blue,
green and red were the most popular so I will use some of these colours in my colour
scheme.
14. 14) Do you attend music gigs?
15) If you answered yes, how often do you attend them over a year?
75.51% attended gigs or were interested in them, this means including gig
based content would be popular in my magazine. A large proportion of people
attended at least 1 gig a year.
15. 16) If you buy music magazines, what attracts you to
buy that magazine?
What artists are featured in the magazine is important to
weather the reader decides to read the magazine or not. As a
result, featuring quality artists will be an important feature in
my magazine as it will be popular.
16. 17) Do you prefer magazines with lots
of pictures?
64.4% of responses preferred magazines with lots of photos which shows me that a
less text heavy and more photo based layout will be popular.
17. 18) What names do you like?
22.2% liked Rock as the title with New Music Thing with the same amount, sound came
second with 20% of the vote but my personal favourite answer was Listen. As a result, I
will use one of the 4 as my title.
18. 19) Have you heard of/listen to any of the
following bands?
Arctic Monkeys, Coldplay and all of
the above were popular answers,
which shows my audience was
familiar with the bands of my genre
as nobody answered none of the
above. All of the above was
approximately 30% of the answers
submitted with coldplay having 14%
and Arctic Monkeys having 18%.
19. 20) What would you expect to see in an indie
rock music magazine?
Music news (24.4%) and reviews (22.2%) made up the most popular answers with
new music a close third at 17.78% which shows me these are important features I
need in my magazine.
20. *21) How often do you buy albums?
Never was the most popular answer at 28.57% which suggests people
aren’t interested in purchasing music, but 71.83% do buy albums, which
is significantly more. Annually (16.33%), monthly (12.24%), every 2
months (12.24%) and every 6 months (10.20%) were the most popular
answers in this category.
21. 22) How many pages would you like a
music magazine to be?
With 31.11% of the vote, less than 50 pages was the most popular
answer and between 50-60 pages (22.22%) being second it shows that a
smaller, high quality magazine is desired by the survey audience.
22. 23) What free gift would you like with
the magazine?
Free CD with 50% of the vote was the most popular by far, which shows this
would be attract people to buy the magazine.
23. 24) Would you like to hear about new
up and coming bands?
84.78% of my survey responses want to see new artists featured which shows
this is a must to include in my magazine.
24. 25) Where do you hear about new artists?
Social media (47.73%), Spotify and Radio (22.73%) are the main methods of hearing
about new artists according to my survey, which shows me where people look to find
new music.
25. *26) Do you prefer magazines with a
formal or informal writing?
48.98% of my survey are not affected by writing style but informal is preferred
by 42.86% of my responses so my magazine will be produced in an informal
style.
26. 27) What do you dislike about music magazines?
81.4% of my survey response were happy with the current music magazines ,
but 16.28% explained flaws. Over advertising and poor reviews and writing are
cited as main problems.
27. 28) What fonts do you prefer?
70.21% of responses say font does not affect weather they read a magazine or
not, with 23.4% preferring bold fonts. This shows that bold fonts are preferred
but not essential in my magazine.
