Bauer Media would be a suitable institution to distribute my music magazine product because: - They are a large, multinational media company that already publishes two major music magazines, Mojo and Q, giving them experience in the music magazine genre. - My indie rock focused magazine would fill a gap by covering a genre that their current titles do not, allowing it to stand out without direct competition. - Distributing through Bauer Media could bring in additional revenue as my magazine targets a different audience than their existing music magazine titles.

1. Question 3 – What kind of media
institution might distribute your
media product and why?

2. Bauer media is a multinational company with multi-
platform brands and is Europe’s largest privately-
owned media group, operating in 19 countries with
over 25 million consumers. Bauer published over 600
magazines. It also owns Radio Stations (Such as
Absolute Radio, KISS and Magic in the UK) and TV
stations through the Box Plus Network (A business
venture with Channel 4) world wide.
Bauer Media is also a market leader in publishing
music magazines, their 3 biggest being ‘Mojo’, ‘Q’ and
‘Kerrang!’.
For publishing my media product, I will use Bauer
media. This is because they already publish 2 music
magazines, Mojo and Q.

3. For publishing my media product, I will use
Bauer media. This is because they already
publish 2 music magazines, Mojo and Q, which
shows they will have important experience in
publishing music magazines. In addition, my
music magazine offers a genre they don’t
currently produce in their current titles. Q is
quite general whilst Mojo is rock. My music
magazine is indie rock, this means it would fit in
well with their existing titles as it is a different
genre, as a result it will stand out from the other
music magazines. This would be beneficial for
them as it won’t be in direct competition with
their current titles and as such will bring them
extra revenue.

4. My media product will be sold in supermarkets as this is
where the majority of magazine sales take place, such as
Morrisons, Tesco, Asda, Sainsbury’s and Co Operative. I
will sell it to newsagents such as WH Smith and music
shops such as HMV. I will sell to online subscription sites
such as isubscribe, magazine.co.uk and greatmagazines.
I will also sell my magazine at indie rock gigs, for example
a gig for the Arctic Monkeys, because my target market is
there. This will grow the magazine brand to my target
audience and means I am likely to sell the magazine.