The document summarizes an advertisement for an album by Florence and the Machine. It notes that the color scheme and aesthetics of the advert match that of the artist's music video, using colors to signify emotions. The artist is prominently featured in the center of the image. The font style of the band's name matches the overall aesthetic and is reminiscent of handwritten text. The advertisement appeals to a young adult audience interested in unique self-expression and evokes imagery and lighting reminiscent of the 1920s-1950s time periods that are a theme throughout the album and music video.

1. The colour scheme
within the advert
matches that of the
video, with muted red’s
and gold's. The music
video that I analyzed
used colors as a way to
signify different
emotions that she felt in
the situation that she
was in.
The artist is
centered within
the middle of the
image. This would
attract the
demographic of
the bands fan base
as she has been a
forefront in a lot of
there other
content and so is
easily recognizable
The iconography of the bands name matches the general aesthetic of the
rest of the cover; with the words being relaxed, elegant and almost
appearing hand written. This font style is a recurring chose through there
other album and singles release.

2. ‘Florence And The Machine’
• The advert itself seems to appeal mostly to a young adult audience
possibly those who would be described as the explorers or reformers
those looking at a ‘unique’ way of expression or with an interest in the era.
The advert comes across as more reserved and sophisticated whereas
other advert in the genre usually are more abstract or aimed at a younger
audience.
• The advert itself has connotations of being placed in a different era, which
is also shown in the music video. The lighting is similar to how we may see
images from 1920’s and 1950’s to be. With shadows on the face
emphasizing features. In the music video I previously analyzed there was
these themes of there time periods shown throughout so this may be a
theme of the album.
• We could consider this common of the genre as it does have a recurring
theme of this time period throughout. The albums within the indie genre
tend to have a theme used as a muse for the album itself.