1. The artist is
featured within
the middle of
the shot in a
mid-shot. She
looks directly
into the camera
with a blank but
strong
expression. She
is shown
standing in a
normal garden
scene, perhaps
to help connote
the summer
theme that runs
throughout the
digi pack with its
use of colors
and images
The lyric book has the same cream and blue colors as the
back of the digi pack. Unlike other digipacks in the genre
that will possibly include images of tour or other image
of the band this lyric booklet is plain and follows a simple
layout.
The roses complement the themes of summer and the
dark red colour also can act as a binary opposite the
light blue colors that we see in the background of the
front of the digi pack.
2. Lana Del Ray
• The artist herself is the centered in the middle of the frame on the front of the
digipack. As this is her own album we would assume she is the protagonist within
her own music. Looking at stereotypes of the “Hero” character she does come
across as strong from the slight lower angle shot making her look down on us, her
expression in general is powerful.
• The general theme of the album appears to be light, with a summer theme
running throughout the visuals on the digipack. There is a consistent colour theme
of cream and light blue which helps to connote to us that this album isn’t going to
feature many, if at all any heavy topics. The roses could connote love and so that
may be a suggested theme to appear in the album.
• This digipack may attract mainstream audiences as from the visuals the main
setting is in a garden which is a setting most of us would see during the everyday
so this would possibly attract most people. The artist also features on the album
cover, the fact that she was a big name during the time of the albums release
would also draw in her original fan base.
• The album itself seems to portray the artist as someone who can be relatable and
yet someone who is powerful, she is placed in an everyday setting however her
general demeanor and the way the camera is positioned in a slight low angle
shows her as determined and strong.
