Katy Perry "One of the Boys"

1. POSTER DECONSTRUCTION
#1: KATY PERRY “ONE OF THE BOYS”

2. Picture of album cover
shows the audience
what to look for to
access the songs
mentioned in bold
below (to make them
stand out) on the plain
white background).
The red colours add to
this effect and make
the words stand out
with precise clarity.
Picture of the artist shows the
audience exactly who ‘Katy
Perry’ is. The fact she’s central
on the page makes her the
focal point of the poster,
meaning the audience are
somewhat forced to look at her
at some point (because she
also takes up the majority of
the page).

3. The costume
looks relatively
casual with just a
white skirt and
blue denim
jacket; possibly
being the artist’s
way of showing
her fans she’s no
different to them,
giving them
someone to
aspire to.
The font of the artist’s name
(which is conveniently placed
at the centre top of the page,
possibly being the first thing
the audience reads making
her name stick in their heads
being good for advertising), is
bright red making it stand out
very clearly on the page. The
style appears handwritten like
a signature, possibly
suggesting that the album is
Katy’s personal gift to her fans
(as hidden in the ‘P’ is a small
love heart which can be found
throughout the poster).
The connotations of the red
font could suggest lip-stick
(thus linking to Katy’s ‘cheeky’
image) as well as love for her
fans.

4. The mise-en-scene/use
of the Ice Cream prop
suggests her innocence
and ‘sweetness’ (if
you’ll pardon the pun!)
which is a running
theme throughout the
album.
By placing her
websites and social
networks at the
bottom of the
poster, the record
label are gaining
more publicity for
the album (and the
artist in general)
meaning they’ll get
more sales and
therefore profit.