1. There is an
abstract long shot
of someone stood
on a tower
surrounded by
dark pinks, blues
and purples. This
is a common motif
throughout
Imagine Dragons
albums or
artwork, showing
a unidentifiable
figure standing in
some kind of
abstract scenery.
The dark colour scheme helps complement the name of the album
itself: “Night Vision.” The two word are almost represented within the
digipack with night being the dark tones and vision the signified reason
behind the boy looking out past the parted clouds.
Information is included at the bottom
of the album, including the barcode,
producers, and company
The image of the clouds parting
around the boy could connote
new beginnings as this particular
album was the first ‘big break’ for
the band.
The content of the
album is set out in
a simple track list
on the back of the
digipack. There
would also be a
booklet included
that would show
the lyrics to the
song and perhaps
images of the
band, as this is a
common feature
of digi packs
2. Imagine Dragons
• The digipack for this album seems to complement the idea that this was the bands
first large advancement into the industry. We can infer that the boy we see stood
on top of the rock formation looking out into the separation in the clouds
represents them as a band looking out into a new beginning and a chance to move
forwards.
• In terms of character types the boy would most likely represent a ‘hero’ archetype
as he carries these connotations of paving the path and reaching goals.
• A target audience for this album could be aspirers; those who find motivation on
moving forward and being able to succeed. The album content also contributes to
this, with many songs sing about how the band has developed and moved forward
in their career.
• The band is represented in a positive uplifting way with the connotations of the
artwork included, however the dark colour schemes could add contrast this idea as
it connotes some kind of struggle or barrier. This could help represent the songs on
the album that speak about the difficulties they face, both as a band and
individuals.
• We could say that this album cover is typical of the genre as it is an abstract image
that represents the content of the album. It doesn't’t feature the artist themselves
but images of them are included within the digipack itself.
