Chapter 2. international marketing

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Chapter 2. international marketing

  1. 1. INTERNATIONAL MARKETING It is the process that directs the flow of goods, services & other resources from one country to another. It is marketing beyond the national border. It is a business activity that directs the flow of goods, services, ideas & other resources from the producers or suppliers of one nation to the consumers or users of another nation.
  2. 2. TRADE BARRIERS ON ITTariff barriers Non – tariff barriers• Specific duty • Quota system• AD valorem duty • Packaging requirements• Combined or compound • Consular formalities duty • State trading• Sliding scale duty • preferential arrangements• Countervailing duty • Foreign exchange• Revenue tariff regulations• Anti – dumping duty • Product standards• Protective Tariff • Product labelling
  3. 3. • Implications of TRIMS agreement • Implications of the GATSIMPLICATION OF WTO ON IM agreementPOSITIVE IMPLICATIONS OFTRIPS AGREEMENT : • Agreement on AgricultureTrips and patentsTrips and public healthTrips and GISNEGATIVE IMPLICATION OFTRIPS AGREEMENT :Trips and developednationsTrips and agricultureTrips and micro organisms
  4. 4. Implication of WTO on developing nationsNegative Positive• Impact of TRIPs Agreement • Growth in merchandise• Impact of TRIMs exports• Impact of GATS • Growth in services exports• Impact of reduction of • Foreign direct investment tariffs • Textiles and clothing• Impact on small sector • Benefits of TRIPs agreement• Impact on agriculture
  5. 5. TYPES OF ECONOMIC INTEGRATION• Preferential Trade Arrangement• Free Trade Area• Customs union• Common market• Economic union
  6. 6. union• EUROPEAN UNION• NORTH AMERICAN FREE TRADE AREA / NAFTA• ASSOCIATION OF SOUTH EAST ASIAN NATIONS / ASEAN• SOUTH ASIAN ASSOCIATION FOR REGIONAL COOPERATION / SAARC• GLOBAL SYSTEMS OF TRADE PREFERENCES / GSTP
  7. 7. Implications of trading blocs on IMPOSITIVE NEGATIVE• Trade creation • Common external Barriers• Competition • Collective bargaining by• Economies of scale member nations• Economic growth • Trade diversion• Employment• Technological development• Investment• Social & cultural relations• Better utilization of resources• Consumer welfare

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