Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Improving cross-cultural awareness and communication through mobile technologies

4,034 views

Published on

Paper presented at mLearn 2008 in Telford, UK (10-Oct). Authors: Adele Botha, Madelein van den Berg (Meraka) and Steve Vosloo, John Kuner (Stanford University)

Published in: Education, Business, Technology
  • Be the first to comment

Improving cross-cultural awareness and communication through mobile technologies

  1. 1. 10.10.08 www.slideshare.com/stevevosloo Improving cross-cultural awareness and communication through mobile technologies <ul><ul><li>Adele Botha, Madelein van den Berg (Meraka) </li></ul></ul><ul><ul><li>Steve Vosloo, John Kuner (Stanford University) </li></ul></ul>
  2. 2. Agenda <ul><li>Digital lives of youth </li></ul><ul><li>Cross cultural awareness </li></ul><ul><li>Research question and methodology </li></ul><ul><li>User generated content </li></ul><ul><li>Findings </li></ul>
  3. 3. Digital lives (USA) <ul><li>Pew Internet study (Lenhart et al., 2007) </li></ul><ul><ul><li>93% of US teens ages 12-17 use the internet (largely for social interaction) </li></ul></ul><ul><ul><li>39% of online teens also share their own artistic creations online, such as artwork, photos, stories or videos </li></ul></ul><ul><ul><li>28% have created their own blog </li></ul></ul><ul><ul><li>55% have created a profile on a social networking site such as MySpace or Facebook </li></ul></ul><ul><li>67% of grade 9-12ers have a mobile phone (Project Tomorrow,2008) </li></ul>
  4. 4. Digital lives (SA) <ul><li>Only 17% (15-24 year olds) ever used the Internet </li></ul><ul><li>72% own a cell phone </li></ul><ul><li>Nearly half SMS almost daily (Kaiser Family Foundation & SABC, 2007) </li></ul><ul><li>MXit (MIM): about 6.5m subscribers sending 200m messages per day (Computing SA, 2008) </li></ul><ul><li>13-16 year olds dependent on mobile phones for comms and social status </li></ul><ul><li>A “social revolution” (Oelofse, De Jager & Ford, 2006) </li></ul>
  5. 5. Participatory culture <ul><li>Technology is increasingly mediating the way that youth around the world communicate, and consume, create and share content </li></ul><ul><li>Technology-enabled youth play a dual producer/consumer role </li></ul><ul><li>Participatory culture (Jenkins, 2006) </li></ul><ul><li>BUT: Increased collaboration and communication through technological advances does not mean improved negotiation skills </li></ul>
  6. 6. Intercultural competence and sensitivity <ul><li>Negotiation: “ability to travel across diverse communities, discerning and respecting multiple perspectives, and grasping and following alternative norms” (Jenkins et al., 2006) </li></ul><ul><li>Important because: “culture flows easily from one community to another” and people online “constantly encounter conflicting values and assumptions.” </li></ul><ul><li>Intercultural competence and sensitivity (Lovitt and Goswami, 1999): to “understand the way in which others located in different global contexts perceive, analyse, and produce situated knowledge” (O’Brien, Alfanol and Magnusson, 2007) </li></ul><ul><li>-> intercultural communication </li></ul>
  7. 7. <ul><li>“ Successful intercultural communication is a matter of highest importance if humankind and society are to survive.” </li></ul><ul><li>(Samovar, Porter & McDaniel, 2005) </li></ul>
  8. 13. Research question <ul><li>Can mobile phones and the web act as mediating technologies in the development of intercultural competencies and communication skills? </li></ul><ul><li>Increased sensitivity to and consideration for others (Lovitt & Goswami, 1999) </li></ul><ul><li>Not formal research. Qualitative data gathered through ongoing discussions, exit focus groups, digital artifacts </li></ul>
  9. 14. Project <ul><li>5 teens in South Africa (Cornwall High School) </li></ul><ul><li>5 teens in USA (BAVC Summer internship) </li></ul><ul><ul><li>Different social, economic and ethnic bkgrounds </li></ul></ul><ul><li>Prompts to consider and document culture: </li></ul><ul><ul><li>“About me” </li></ul></ul><ul><ul><li>“My family and community” </li></ul></ul><ul><ul><li>“An issue in my community” </li></ul></ul>
  10. 15. Project <ul><li>Camera phones and blogs </li></ul><ul><li>First: discuss, plan and research </li></ul><ul><li>Phones: capture, upload </li></ul><ul><li>PC: edit </li></ul><ul><li>Web: upload, view, comment, reflect </li></ul>
  11. 27. Focus groups <ul><li>Both groups “learned a great deal about each others' lives and also about their own.” </li></ul><ul><li>They realized how much they were influenced by the diversity surrounding them – be it from traditional family values, the community, peers and simply the times </li></ul><ul><li>Proud of their heritage </li></ul><ul><li>Phones? “Cool, different.” Issues? lighting & sound </li></ul>
  12. 28. <ul><li>“ They were more 'civilized' than I expected. Their interests are European and Westernised.” </li></ul><ul><li>(US teen) </li></ul>
  13. 29. <ul><li>“ I think it’s important to show the many sides of San Francisco to the kids in South Africa because it is a place so full of culture and life.” </li></ul><ul><li>(US teen) </li></ul>
  14. 30. <ul><li>“ I learned how our cultures [US and South African] contrast, and also how they're similar. I think that was my favourite part.” </li></ul><ul><li>(SA teen) </li></ul>
  15. 31. <ul><li>“ The world is actually very small; I suppose we could all have been friends in another time or place. You know they are just like us.” </li></ul><ul><li>(SA teen) </li></ul>
  16. 32. Inclusive approach <ul><li>South Africans explained jargon and Afrikaans terms </li></ul>
  17. 33. Conclusion <ul><li>Self-reflection </li></ul><ul><li>Communication of views and life situations across differing cultural contexts </li></ul><ul><li>Because of comments and responses being traded, a level of cross-cultural negotiation </li></ul><ul><li>Inclusive discourse: South Africans explained jargon and Afrikaans terms -> ”sensitivity to and consideration for others” </li></ul><ul><li>Digital media technologies: cameras, phones, web can mediate the development of intercultural competencies </li></ul>
  18. 34. Thank you <ul><li>Steve Vosloo, Cape Town </li></ul><ul><li>Email </li></ul><ul><li>[email_address] </li></ul><ul><li>Blog </li></ul><ul><li>innovatingeducation.wordpress.com </li></ul><ul><li>Slides </li></ul><ul><li>www.slideshare.net/stevevosloo </li></ul>

×