Mass Media and Society, Chapter 1: Media and Culture

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Mass Media and Society, Chapter 1: Media and Culture

  1. 1. Mass Media and Society Chapter 1: Media and Culture Jan. 17, 2014
  2. 2. Chapter 1: Media and Culture • Mass communication and mass media • How culture affects media, and media affect culture • The roles played by media in society
  3. 3. Chapter 1: Media and Culture • • • • Convergence Free speech Popular culture Media literacy
  4. 4. Understanding Media and Culture • What is culture? • “A particular way of life and how that life is acted out each day in works, practices and activities”
  5. 5. Defining culture • “The expressed and shared values, attitudes, beliefs, and practices of a social group, organization or institution” • “Culture should not be easy to define”
  6. 6. Marshall McLuhan • “The medium is the message” • 1950s to 1980 • Media themselves are more important than any content they carry
  7. 7. Marshall McLuhan • Media influence how the brain works and processes information, creating new patterns of thought and behavior • Dominant media shape society
  8. 8. Mass communication • Communication transmitted to large segments of society
  9. 9. Media • The word media is plural! • A medium is simply an instrument or means of communication • Mass media: means of transmission designed to reach a wide audience
  10. 10. Mass media • Radio, film, newspapers, magazines, books, video games, websites, blogs, p odcasts, video sharing
  11. 11. The evolution of media • Gutenberg’s 15th century invention of the printing press made the mass production of print media possible.
  12. 12. Newspapers • As the United States developed, print newspapers helped give expression to developing American culture. • Helped create an “imagined community”
  13. 13. Radio and rise of television • 17,000 TVs in 1946; within 7 years, in 1 of 3 U.S. households • Cable television spreads in 1980s and 1990s
  14. 14. What do media do for us? • Inform and entertain • Serve as public forum • Monitor government and institutions • Watergate • N.J. bridge scandal: Bergen Record
  15. 15. Convergence • Process by which previously distinct technologies come to share content, tasks and resources • Smartphones; news stories appearing on multiple platforms
  16. 16. Jenkins: Types of convergence • • • • • Economic Organic Cultural Global Technological
  17. 17. Media shape culture and vice versa • Free speech, obscenity, copyri ght law • Persuasion and propaganda • Gatekeepers
  18. 18. Mass media and popular culture • Pop culture: The media products and attitudes that are part of the mainstream of a culture and the everyday life of common people • Tastemakers and crowdsourcing
  19. 19. Media Literacy • The ability to access, analyze, and communicate information. • Skeptically examine the media messages we receive.
  20. 20. 5 core concepts of media literacy • • • • Messages constructed Using own language Different experiences Embedded values/viewpoint • Organized to gain profit/power

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