Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

The Power of Mobile to Educate, Support and Engage


Published on

Presented at m-Libraries 2012, United Kingdom, 25 September 2012

Published in: Business, Technology
  • Be the first to comment

  • Be the first to like this

The Power of Mobile to Educate, Support and Engage

  1. 1. The Power of Mobile toEducate, Support and EngageSteve VoslooUNESCO Programme Specialist: Mobile LearningPresented at m-Libraries 2012United Kingdom, 25 September 2012
  2. 2. RoadmapUNESCO’s work in mobile learningMobile revolutionEducateSupportEngageImplications for libraries
  3. 3. UNESCO’s work in mobile learning
  4. 4. UNESCO’s work in mobile learningMission: to leverage mobile tehnologies to support Education for AllBy: Conducting research and disseminating knowledgeProviding guidance to member statesAction projects for pilot testing and capacity buildingConvening communityPolicy for mobile Teacher development Literacy for women andlearning and mobile technologies girls through mobilesWorking Paper Series on Projects in Nigeria, Regional and globalMobile Learning Senegal, Pakistan and research MexicoPolicy Guidelines on WorkshopsMobile Learning Working Paper Series on Mobile LearningWorkshops WorkshopsMobile Learning Week
  5. 5. Turning on Mobile Learning in …• Africa and the Middle East• Asia• Europe• Latin America• North America• Global
  6. 6. Mobile Learning for Teachers in…• Africa and the Middle East• Asia• Europe• Latin America• North America• Global Themes
  7. 7. Mobile revolution
  8. 8. “The mobile phone has become a kind of super-extension of ourselves—faster, brainier, more reliable and always on.”Rick Stengel, TIME Magazine
  9. 9. “It is hard to think of any tool, any instrument, any object in history with which so many developed soclose a relationship so quickly as wehave with our phones. Not the knife or match, the pen or page.” Nancy Gibbs, TIME Magazine
  10. 10. “For all the apps and gee-whiz features of phones, their ultimatetransformative power is the ability of one person, no matter where he or she is, to communicate with another.In developing nations, the simple text message represents a quantum leap in connectivity.” Belinda Luscombe, TIME Magazine
  11. 11. EducateBBC JanalaWorldreaderKhan Academy
  12. 12. BBC Janala• Part of an overarching programme to improve the English language skills of Bangladeshis• Enables learners to easily and affordably access English lessons and other educational content via their mobile phones and a website• 15 million calls were made to mobile service in the first two years of operation• Over than 250,000 English audio lessons were downloaded from the mobile internet site in the same period
  13. 13. Worldreader: Books for all
  14. 14. Worldreader: Books for all
  15. 15. The traditional way
  16. 16. The new way
  17. 17. It’s still all about books
  18. 18. Almost 1000 books and counting
  19. 19. e-Reader in your pocket: Worldreader and biNu biNu Worldreader and related applicationsbiNu home screen Worldreader app home Worldreader book titles Worldreader book text What’s Hot on Worldreader
  20. 20. Will people read on a small screen? Yes!489 000 readers read over 24m pages in July ‘12 Page Views By Region Rest Of World 27% Nigeria Nigeria 42% India Ghana Zimbabwe 5% Ethiopia 5% Zimbabwe 10% India 11%
  21. 21. 47% - 240x320 14% - 128x160480x800 - Smartphone
  22. 22. The power of content Page Views per Monthly Active Users100.00 90.00 80.00 Wave of new content added 70.00 60.00 Africa 50.00 Asia Rest of World 40.00 South America 30.00 20.00 10.00 0.00 1-Sep-11 1-Oct-11 1-Nov-11 1-Dec-11 1-Jan-12 1-Feb-12 1-Mar-12 1-Apr-12 1-May-12 1-Jun-12 1-Jul-12
  23. 23. Search on the Worldreader biNu app Top 20 Search Terms Search String Search Count sex 3,172 love 1,505 bible 1,338 harry potter 1,199 quran 1,078 things fall apart 969 chemistry 915 biology 856 physics 850 dictionary 781 english 688 romeo and juliet 669 twilight 600 kamasutra 513 animal farm 458 ramayan 433 love story 433 hindi 426 oliver twist 401 bangla 381 Σ 17665
  24. 24. Survey of Worldreader users on biNu• Who are the users?• Where do they live?• What do they like/dislike?• How do they spend their time?• What books do they want? This information is based on 3 surveys of a combined no. of 17 865 Worldreader app users over 6 weeks
  25. 25. Why do people read on their mobile phones? . Primary and Secondary Reason for Reading on Mobile Phone700600500400 Primary300 Secondary200100 0 Its more convenient Access to books Because its free More fun than a book Light from the screen (for (otherwise unavailable) night reading)
  26. 26. Reader stated preferences matches reading data What kind of books do you like reading?80%70%60%50%40% Men Women30%20%10% 0% Romance Action Textbooks Spiritual Classics Self Help Local Fiction
  27. 27. One mobile = multiple readers Who reads on your mobile phone? Check all that apply. 100.0% 90.0% 80.0% 70.0% 60.0% 50.0% 93.1% 40.0% 30.0% 20.0% 28.9% 10.0% 9.6% 11.7% 6.1% 0.0% my children my parents my siblings my friends me
  28. 28. The mobile internet Primary Way for Accessing the Internet 2.1% 5.0% 0.8% My own Mobile My own Computer on a computer in an internet cafe Other 92.2%
  29. 29. Need for a wide variety of educational materials What learning materials/resources would you like to have on your phone? 9000 8000 7000 6000 5000 4000 3000 2000 1000 0 Language Training Textbooks Material (Atlas, Encyclopedia, etc) Material Reference Skills Development Online Courses Books and Stories
  30. 30. Khan Academy• Library of over 3,300 educational videos• Freely accessible from a variety of devices including mobile technologies• Incorporates practice questions• Provides learners feedback regarding their mastery of content• Overall: a custom self-paced learning tool
  31. 31. SupportLiteracy promotion through mobile phonesEMIS in ArgentinaBoat schools in Bangladesh
  32. 32. Literacy promotion through mobile phones
  33. 33. Literacy promotion through mobile phones
  34. 34. Why mobile phone for literacy ?Mobile penetration rate is same asliteracy rate in 2010Learners enthusiasm for novellearning approachAnywhere, anytime learning
  35. 35. Literacy promotion through mobile phones
  36. 36. EMIS in ArgentinaProblem: Poor and outdated information aboutschool and student performance. Inefficientcommunication between schools and centraladministrative bodiesSolution: Provided smartphones to 350 schoolsupervisors in Mendoza. Supervisors used thephone to enter relevant data about school sitesand student performance. Information wasinstantly uploaded to an online system that isused by central administrators to make moreinformed and more timely decisions
  37. 37. Boat schools in BangladeshProblem: During the monsoon season manychildren cannot attend school due to floodingSolution: Boat schools and libraries which relyon mobile technology and connectivity. A fleetof nearly 100 boats bring education and otherresources to the doorsteps of learners. Manyboats offer free classes, modest libraries, andaccess to technologies including mobile devicesequipped with educational content
  38. 38. EngageYoza Cellphone StoriesFacebook Mobile in NepalDr Math on MXit
  39. 39. Yoza Cellphone Stories“Its great ... for me it really hard to pick up abook to start readin but i don mind readin onmy phone”dotty1
  40. 40. Yoza Cellphone Stories• Yoza enables reading, writing and engagement via mobile phones• South African project launched August 2009, initially funded by the Shuttleworth Foundation• Through Yoza, short stories, poems and classic literature are published on mobile phones (MXit and on a mobisite -- a website for mobiles)• Highly interactive: users can comment, vote, enter writing competitions and review stories
  41. 41. South African households that own no leisure books (TNS Research Surveys, 2006)
  42. 42. Public schools in South Africa that have functional libraries of any kind (Equal Education, 2009)
  43. 43. Growing library of stories
  44. 44. Yoza Cellphone Stories“If friars plan wrks, then romeo wil b able2 cum nd take juliet wit hm 2 liv hapily2geda at mantua bt if it fails, sumbdysgna b dead. Lol!”Elsie
  45. 45. Yoza stats (19 months)• Complete reads: >475,000• No. of comments: >47,000• No. of unique visitors: >180,000• No. of MXit subscribers to Yoza: >69,000• No. of votes: >44,000(Period: August 2010 to May 2012)
  46. 46. More comments than War and Peace
  47. 47. “I realy lv de story, it ws touchy evn painfulagain i hv learnd a lot 4rm it. Am gona passit 2 my frnd nd family 2 read 4 dem self”(Anon)
  48. 48. “A gud st0ri alth0ugh vewi sh0rt id lyk 2 cm0re 0n mxit bk0z it enc0uragez readin!”Lesleigh(F)
  49. 49. Mobile phone is the e-reader ofAfricaParticipatory culture happensthrough mobile phones:consumption, creation, engagementtxtspk iz hr 2 stay
  50. 50. “I dn’t usully go 2 da library but now I hve alibrary in my pockt”
  51. 51. “The stories r interesting nd fun 2 read, theykip ma englsh gng”Hlengiwe gulube
  52. 52. Facebook Mobile in Nepal• In Nepal, medical students and faculty used mobile phones to build, access, and contribute to Facebook pages dedicated to medical and clinical topics• Learners create ad-hoc professional networks by appropriating social network platforms to facilitate learning• Share advice and experiences• Pose questions to a trusted community
  53. 53. Dr Math on MXit• Started in January, 2007 by Meraka Institute• Enables tutors to help with mathematics homework over mobile phones• Over 30,000 users• Tutors help approximately 50 pupils per hour• Service runs from 14:00 – 22:00, Sunday - Thursday• Tutoring mostly done in English, but some Afrikaans cases are occurring• Learners contact Dr Math from their homes, while on buses, taxis and on the sports field. Even from the bath!
  54. 54. dr.math: What grade are you in? what are you covering in math?Spark plug: 7dr.math: grade 7?Spark plug: yesdr.math: Are you doing "pre algebra" stuff like What is the value of X if x + 3 = 10?Spark plug: yesdr.math: Ok, so what is the value of x if x + 3 = 10?Spark plug: 7dr.math: Ok. how about (15 x 2 ) + x = 35Spark plug: 5dr.math: (I am going to use * for multiply so not to confuse it with x, ok?)Spark plug: okdr.math: (2 * x) + 8 = 18Spark plug: 5dr.math: Very good. can you explain to me how you figured that out?Spark plug: 18 - 8 is 10 so 2* what is 10 and the answer is 5dr.math: Excellent.
  55. 55. Implications for libraries
  56. 56. Think mobileComplementarity (both and NOT either or)Think mobile, meet people where they are, leverage the tech in theirhandsEducate• Additional access channels to contentSupport• System strengthening, collecting data, connecting people, virtual support, quizzesEngage• Online communities, reader wants, social reading
  57. 57. UNESCO Mobile Learning Week 2013UNESCO HeadquartersParis, France18-22 February
  58. 58. Thank Thanks toWorldreader, biNu, UNESCO Pakistan, BunyadFoundation, Mark West for help in preparing slides
  59. 59. More