BREAKING NEWSYoutube, Twitter and Facebook are merging into an incrediblenew uber-social media platform called …YouTwitFace
DEFINE YOURBUSINESS GOALS“What do you want to achieve at the end of the day? Nothaving any idea on why you are entering the social mediaspace is suicidal. You can end up wasting a lot of time, effortand money on board the social media ship without knowingwhat your final destination is. Like anything in life, socialmedia is effective only when it has a purpose. The medium isnot the message. Your ingenuity is. A social media presencealone just won’t cut it.Make your goals business goals, not social media targets.”Garreth Bloor, Memeburnhttp://memeburn.com/2011/03/5-steps-ensuring-social-media-serves-your-business
WHY?• To openly share our work• To be a catalyst for connections, collaboration, inspiration• To be visibleSo I created:1 x blog for me, various blogs for projects1 x Twitter account for me, another for a project1 x Slideshare account for me1 x Facebook page for a project
BLOGGING• Think about your perspective: personal or company? Or both?• Think about “voice”: I, we or ACME Services?• Think about language: formal or informal, or mixed?• Frequency?• Wordpress, Blogger, Live Journal, Vox, Tumblr? (I use Wordpress)
TWITTER• Think about your perspective: personal or company? Or both?• Think about “voice”: I, we or ACME Services?• Think about language: formal or informal, or mixed?• Frequency• Content: keep it focused, but can have “personality”• Goals for influence: • Number of retweets • Number of mentions
IT’S ALL ABOUT INFLUENCEhttp://edition.cnn.com/2011/TECH/social.media/04/07/twitter.influence/index.html?hpt=Sbin
TWITTER RULES• “Mind-casting” not “life-casting” – don’t tweet just because you feel you have to• Retweet!• Share links, reports, quotes• Tweet about your blog posts• Watch who retweets (RT) and mentions (@mlabsa) you• You don’t have to follow back• Don’t be scared to Unfollow• Use Lists• Use a Twitter client, e.g. Tweetdeck or Hootsuite
PHOTOS• Flickr, Picasa, etc.• Embed into blogs, tweets, etc.
PRESENTATIONS• I use Slideshare• Upload and then do a quick blog post and tweet to point to it
MLAB SOUTHERN AFRICA• Supporting mobile apps and content services• Aims: • Support and develop the mobile community • Network and inform the mobile community • Find rising stars • Grow membership (incubatees and virtual members) • Be the go-to place for mobile development in southern Africa• Social media • Website + blog • Twitter • Newsletter • Flickr • Linked In • Facebook
MEASURES OF SUCCESS• Number of followers?• Number of conversations?• Number of comments?• How many retweets?• How noticed, e.g. retweeted by someone important or famous?• How many mentions?• Number of sales leads?• ???