Live Out Loud! Tips for Using Social Media

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How to Live out Loud using social media. Presented at the SAFIPA ICT and MOBILE Business Building Programme, 12 April 2011, Tshwane, South Africa

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Live Out Loud! Tips for Using Social Media

  1. 1. LIVE OUTLOUD!STEVE VOSLOOMLAB SOUTHERN AFRICA
  2. 2. BREAKING NEWSYoutube, Twitter and Facebook are merging into an incrediblenew uber-social media platform called …YouTwitFace
  3. 3. DEFINE YOURBUSINESS GOALS“What do you want to achieve at the end of the day? Nothaving any idea on why you are entering the social mediaspace is suicidal. You can end up wasting a lot of time, effortand money on board the social media ship without knowingwhat your final destination is. Like anything in life, socialmedia is effective only when it has a purpose. The medium isnot the message. Your ingenuity is. A social media presencealone just won’t cut it.Make your goals business goals, not social media targets.”Garreth Bloor, Memeburnhttp://memeburn.com/2011/03/5-steps-ensuring-social-media-serves-your-business
  4. 4. FELLOWS HAVE TO “LIVE OUT LOUD”
  5. 5. WHY?•  To openly share our work•  To be a catalyst for connections, collaboration, inspiration•  To be visibleSo I created:1 x blog for me, various blogs for projects1 x Twitter account for me, another for a project1 x Slideshare account for me1 x Facebook page for a project
  6. 6. BLOG ATTEMPT #1ukubuza.blogspot.com
  7. 7. BLOG ATTEMPT #2innovatingeducation.wordpress.com
  8. 8. PERSONAL BLOGwww.vosloo.net
  9. 9. PROJECT BLOGwww.yozaproject.com
  10. 10. LOST BLOGvox.com
  11. 11. BLOGGING•  Think about your perspective: personal or company? Or both?•  Think about “voice”: I, we or ACME Services?•  Think about language: formal or informal, or mixed?•  Frequency?•  Wordpress, Blogger, Live Journal, Vox, Tumblr? (I use Wordpress)
  12. 12. BLOGGING CONTENT•  Keep it focused•  Covering events•  Perspectives•  Interviews•  Reviews•  Invite comment
  13. 13. BLOGGING:INTERESTING POSTS•  5 reasons why Windows Mobile will fail•  Highlights from mHealth Summit•  Report: Mobile usage in South Africa•  What else?
  14. 14. PERSONAL TWITTERtwitter.com/stevevosloo
  15. 15. TWITTER•  Think about your perspective: personal or company? Or both?•  Think about “voice”: I, we or ACME Services?•  Think about language: formal or informal, or mixed?•  Frequency•  Content: keep it focused, but can have “personality”•  Goals for influence: •  Number of retweets •  Number of mentions
  16. 16. IT’S ALL ABOUT INFLUENCEhttp://edition.cnn.com/2011/TECH/social.media/04/07/twitter.influence/index.html?hpt=Sbin
  17. 17. TWITTER RULES•  “Mind-casting” not “life-casting” – don’t tweet just because you feel you have to•  Retweet!•  Share links, reports, quotes•  Tweet about your blog posts•  Watch who retweets (RT) and mentions (@mlabsa) you•  You don’t have to follow back•  Don’t be scared to Unfollow•  Use Lists•  Use a Twitter client, e.g. Tweetdeck or Hootsuite
  18. 18. PROJECT FACEBOOK PAGEwww.facebook.com/YozaCellphoneStories
  19. 19. PHOTOS•  Flickr, Picasa, etc.•  Embed into blogs, tweets, etc.
  20. 20. PRESENTATIONS•  I use Slideshare•  Upload and then do a quick blog post and tweet to point to it
  21. 21. MLAB SOUTHERN AFRICA•  Supporting mobile apps and content services•  Aims: •  Support and develop the mobile community •  Network and inform the mobile community •  Find rising stars •  Grow membership (incubatees and virtual members) •  Be the go-to place for mobile development in southern Africa•  Social media •  Website + blog •  Twitter •  Newsletter •  Flickr •  Linked In •  Facebook
  22. 22. MLAB SOUTHERN AFRICAwww.tinyurl.com/joinmlabsa
  23. 23. MEASURES OF SUCCESS•  Number of followers?•  Number of conversations?•  Number of comments?•  How many retweets?•  How noticed, e.g. retweeted by someone important or famous?•  How many mentions?•  Number of sales leads?•  ???
  24. 24. THANK YOUtwitter.com/stevevoslootwitter.com/mlabsasteve@mlab.co.za

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