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Education design in a mobile era

Presented at: North South TVET ICT Conference, Cape Town, 12 Sept 2014

By Steve Vosloo
Head of Mobile, Innovation Lab
Pearson South Africa

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Education design in a mobile era

  1. 1. Education design in a mobile era Steve Vosloo Head of Mobile, Innovation Lab Pearson South Africa Presented at: North South TVET ICT Conference 12 Sept 2014
  2. 2. The mobile revolution Changing education Design considerations Challenges Advice for the journey ahead
  3. 3. 4 The mobile revolution
  4. 4. Global mobile landscape There are an estimated 6.8 billion mobile subscriptions worldwide and 3.2 billion mobile phone subscribers 90% of world’s population and 80% of people living in rural areas have mobile coverage 105 countries have more mobile phone subscriptions than inhabitants In 2017 there will be more than five billion mobile broadband subscriptions worldwide. 85% of the world’s population will have 3G coverage 5 Sources: ITU, 2013, Ericsson, 2012
  5. 5. African mobile landscape: A revolution Africa is the second largest (after Asia-Pacific) and fastest growing mobile market in the world For mobile-broadband Africa is the region with the highest growth rates over the past three years. Penetration has increased from 2% in 2010 to 11% in 2013 167 million people use the Internet, and 52 million are on Facebook – both largely accessed via mobile phones Jan 2014: Android becomes Africa’s most popular mobile OS (28%) Sources: GSMA, 2012, Ericson, 2013, ITU, 2013, HumanIPO, 2014
  6. 6. Mobile in Sub-Saharan Africa: Predicted growth for 2019 930 million subscriptions by 2019, of which 732 million would have mobile broadband Estimated 476-million smartphones expected to reach the market 17-fold growth in data traffic between 2013 and 2019 Sources: Ericson, 2013
  7. 7. Mobile internet in SA Of about 13m adults using the Internet in SA, 5,8m use only on phone, 6,4m use on phone and PC/laptop/tablet Internet access via mobile devices comprised 89% of the Internet access market SA mobile users now spend over 8 hours on the mobile internet every week Data is becoming more of a factor: Spending on data has grown from 17% to 24% for 19-24 year olds Prediction: 32.3 million mobile Internet subscribers in SA by 2017 Sources: World Wide Worx 2013, PWC, 2013
  8. 8. Smartphones in SA: On the rise Predict 75% penetration by end of 2015 Enter the low-cost smartphone: MTN Steppa ~ R500 Vodacom also has a cheap smartphone 11 Sources: Ambient Insight, 2013, World Wide Worx 2013
  9. 9. Tablets are small, but rising • 95% of citizens who own a cellphone don’t own a tablet • Samsung is the most popular tablet brand with 52% of the market, Apple has 23% • 25% of adults surveyed said they were planning to buy a tablet in 2014 • BUT in schools and HEIs, tablets are rising  there is increasing government and institutional adoption 12 Sources: World Wide Worx 2013,
  10. 10. CTI/MGI tablet implementation 12,000 tablets eBooks (ePub3) Mobil1e3 Plans in Pearson SA – Innovation Lab l 16 August 2013
  11. 11. Mobile learning market “The worldwide mEducation market could generate a global revenue opportunity for mobile operators worth US$70 billion by 2020. mEducation products and services will represent a US$38 billion market” (GSMA/McKinsey & Co, 2012) Sources: GSMA/McKinsey & Co, 2012
  12. 12. Changing education 15
  13. 13. 16 With the increase in access to information, and production of knowledge, there is a questioning of the very notions of the authority of traditional bodies of knowledge controlled by legitimate educational institutions Mobiles provide a new, and sometimes only, access channel to the internet for many people
  14. 14. 17 There will be a shift away from teaching in a classroom-centred paradigm of education to an increased focus on learning, which happens informally throughout the day Mobiles support ‘anywhere, anytime’ learning, they are personal, available and suited to informal and contextual learning
  15. 15. 18 Learning that is time-dependent and location-dependent is not an option for everyone anymore
  16. 16. 19 There will be an increased blurring of the boundaries between learning, working and living
  17. 17. 20 In addition to education basics such as literacy and numeracy there will be a need for digital and information literacy, as well as critical thinking and online communication skills Mobiles provide a medium for developing these skills for millions of Africans who go online ‘mobile first’ or even ‘mobile-only’
  18. 18. These changes, and the mobile revolution, exert pressure on Education to adapt and optimally design learning spaces and digital teaching methodologies to enhance student performance…
  19. 19. The emergence of the mobile society “Mobile learning is no longer an innovation within institutional learning but a reflection of the world in which institutional learning takes place.” (Traxler & Vosloo, 2014) The time for mobile learning is here
  20. 20. Mobile and mobility People are mobile Devices are mobile Information is mobile Mobility ‘denotes not just physical mobility but the opportunity to overcome physical constraints by having access to people and digital learning resources, regardless of place and time’ (Kukulska-Hulme, 2010) 23
  21. 21. Mobile and mobility Mobile Learning – Extending Educational Reach ○ Resources (learning material, notes, media) ○ Studying (activities, self-assessment and feedback) ○ Interaction (peer learning, tutoring and feedback) System strengthening through mobility – Extending Operational Reach ○ Information (directories, timetables, results) ○ Services (library, sports venues, student services) ○ Administration (registration, records, documentation) Not mutually exclusive 24
  22. 22. Design considerations 25
  23. 23. 1. Context is king / User-centred design 26 Mobile Plans in Pearson SA – Innovation Lab l 16 August 2013
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  29. 29. Yoza Cellphone Stories: Average times of use 32
  30. 30. Context is king / User-centred design How will a student or lecturer use your educational resource or service? On-the-go? Seated for some time access to other resources? At what time? Will they be online? What device? What is their learning need? Crucial for designing: Content Interface Features Integration What is mobile learning good for and what does it suck at? 33
  31. 31. What we offer vs what they want 34
  32. 32. 2. Design for mobile first (but with discretion) 35 Mobile Plans in Pearson SA – Innovation Lab l 16 August 2013 “Mobile-Era to Multi-Device Era” Mobile is not a new, novel thing anymore Support a continuous range of devices Luke Wroblewski
  33. 33. Common misconceptions… 1 4 Is “mobile first” simply porting over a web experience / website for mobile devices? - No. 2 Is “mobile first” the process of testing on mobile devices first and then on the desktop? – No. 3 Is “mobile first” always choosing native apps over web technologies? - *No. Does “mobile first” mean that we no longer develop for desktops? - No. 5 Is “mobile first” the same thing as “responsive design”? – No. * This warrants some discussion, however…
  34. 34. What our peers are saying… Thomas Plunkett, chief technology officer, Gawker “At the high level, mobile-first means build where users are and where technology is going. In practice, we build features mobile-first. We simplify the product. It forces us to think about what is essential; extend features to desktop.” Matt Turck, publisher, Slate “The mobile user comprises a third of our traffic…our readers will have a true 360-degree user experience, with access to all our great content whenever and wherever they are.” Mark Howard, chief revenue officer, Forbes Mobile-first means developing for small screens before developing for desktop. It can be on a product, a feature or an entire experience…Mobile is still the untapped frontier for many publishers… ” PEARSON
  35. 35. Design for Small Screens first PEARSON
  36. 36. Thinking small 1 4 PEARSON Making mobile the first priority instead of an afterthought. 2 Understanding what our customers are trying to accomplish in their moments of need. 3 Designing our business services to intersect our customer's daily life or work. Designing our systems of engagement to deliver a task-oriented service experience. 5 Designing and operating our mobile experiences to help customers take the next most likely action. 6 Focusing on what’s truly critical to a product or service. Strip away the excess.
  37. 37. 3. Personalised learning That is adaptive That is contextual The Horizon Report highlights this as a significant challenge, saying that “there remains a gap between the vision and the tools needed to achieve it.” 40
  38. 38. 4. Learner analytics For the first time ever, it is possible to track usage across platforms and throughout the day There needs to be a shift in focus from the improvement of schools to the progress of individuals. Monitoring and enablement of learners, powerful combination of teachers and technology (not technology replacing teachers). Sir Michael Barber, Chief Education Advisor at Pearson Process: Capture  analyse  act (informs curriculum design, lecturer support, etc.) 41
  39. 39. 5. Be social • 87% of Facebook users and 85% of Twitter users are accessing these tools on their phones (Facebook has 9.4m active users in SA, Twitter has 5.5m) • Whatsapp usage doubled in the past 18 months from 26% to 53% • Avg Mxit user spends 95 minutes per day on the app across 6 sessions • Facebook, Whatsapp and Mxit were voted the three favourite apps of 2013 42 Opportunities for: P2P learning, communities of practice, knowledge sharing, tutoring, reinforcing newly learned skills Sources: World Wide Worx 2013, BizCommunity, 2014
  40. 40. 6. Meet them where they are: Use existing platforms 43
  41. 41. Challenges 44
  42. 42. Challenges • This is all new and fundamentally different to existing approaches • Existing systems designed for static, top-down learning • Inertia • Training needed on pedagogy of mobile learning • Legacy systems: Getting them to share data • Uneven landscape (device, infrastructure, affordability, ICT literacy, etc.) • Privacy • Mobile has a role to play in bridging the formal and informal learning spaces. But this requires change in both spheres. More work is needed here. The NMC Horizon Report 2013: K-12 Edition report highlights this as a significant challenge 45
  43. 43. Challenges: Technical • Native apps or responsive web design / mobi site? • Which operating system? (iOS, Android, BlackBerry, Nokia (Own/Windows) and which version of the operating system? • Which handsets to test now? • New handsets on the market? • Customer Support for multiple apps? Implication: Solution should be based on market needs and technology adoption 46
  44. 44. Advice for the journey ahead 47
  45. 45. Advice You are pioneering so expect mistakes - learn from them Fail early, fail often Test test test Think holistically – without infrastructure, there is no digital 48
  46. 46. Thank you Steve Vosloo Head of Mobile, Innovation Lab Pearson South Africa @stevevosloo