1. TERRY CHANG
5F Daimler Tower, 8 Wangjing Street, Chaoyang District, Beijing 100102 ++86 139.1122.7332
terry.chang@daimler.com
SENIOR MANAGEMENT EXECUTIVE
with 31 years seasoned Business Development experience, outstanding in Execution and strong
Leadership competencies; Passion to work for automotive industry
Career Chronology & Performance Highlights
Jan 2012 – Present Daimler Trucks and Buses (China) Ltd., Beijing, China
DIRECTOR OF TRUCK SALES
• Restructured sales organization to achieve record sales of Mercedes-Benz trucks with different
applications in 2012
• Implemented new business model for MPC establishment successfully under difficult market
condition and kept MB’s leading position in the western European imported trucks in 2013
• Taking the lead to drive key account direct chassis sales in firefighting, oil field, concrete pump and
bus segments. MB’s market share within the imported segment stands at all-time high year to date
in 2015. Additional role also covers special vehicle sales to dealers, body builders to satisfy growing
demand on off-road application.
Jan 2010 – Dec 2011
Sep 2003 – Dec 2009
Jan 2002 – Jul 2003
Jan 2000 – Jan 2002
Mercedes-Benz (China) Ltd., Beijing, China
DIRECTOR OF USED CAR MANAGEMENT/REMARKETING, SALES &MARKETING
• Established Mercedes-Benz StarElite Pre-Owned (SPO) car program in China’s complicated and
emerging used car market.
• Executed StarElite business strategy, introduced retail steering tools, developed 27 SPO dealers, set
industry quality standards and achieved highest residual value among Audi/BMW.
• Achieved highest trade-in ratio among SPO dealers YTD of 11% in MBCL history to support
new car sales and hit 1,000 units of certified pre-owned cars by 2011.
SENIOR MANAGER OF REGION NORTH, NETWORK DEVELOPMENT
• Co-Lead launch of Distribution Support Program with Stuttgart under sponsorship of CEO in
greater China to coach new dealers on sales and aftersales retail process. This best-practice
program is still operating and expanding today.
• Developed 100+ dealers with state-of-the-art Mercedes-Benz facility standards.
• Lead the regional dealer selection team of MBCL/BBAC to conduct new dealer selection process
covering business plan, feasibility study, funding preparation, site location and proposed
management team to meet Master Plan’s format, timeline and ownership requirement.
• Developed regional functions and championed local talents.
Taikoo Enterprise Ltd. (Distributor for Volvo and KIA)- Swire Group, Beijing, China
GENERAL MANAGER OF VOLVO AND KIA PASSENGER VEHICLES
• Transferred from Taiwan office to Beijing office to head Volvo and Kia passenger car wholesales
operations and initiate Saab and Cadillac new business projects negotiation with GM China.
• Executed Taikoo Motors Board’s decision to close all operations in across 6 locations in China as a
result of a China Central Customs investigation among all foreign automobile importers.
• Performed staff reduction (with more than 230 employees) peacefully through the termination of
employment contracts and terminated all 33 Volvo dealer contracts without dispute.
Taikoo Motors Ltd. (Distributor for Volvo, KIA and VW) - Swire Group, Chungli, Taiwan
GENERAL MANAGER OF VOLVO COMMERCIAL AND PASSENGER VEHICLES
• Orchestrated commercial vehicle’s project on “acquisition of Isuzu” together with Japan’s Itochu
2. Nov 1998 – Jan 2000
trading group to expand Swire’s heavy duty Volvo products portfolio.
• Lead Volvo commercial and passenger vehicle aftersales business including technical support,
parts and logistics to support nationwide workshops – Gained JD Power CSI No. 1 in 2001.
GENERAL MANAGER OF VOLVO PASSENGER CARS
• Managed Volvo passenger car wholesale operations right after the Unintended Acceleration
(UA) crisis lost control (Taiwan automobile industry experienced for the very first time).
• Revamped the sales activities including sales plan, retail process, network development, re-
launching of brands, PR campaign to recover the momentum – Gained JD Power SSI No. 1 in 1998.
Oct 1996 – Nov 1998
Jul 1984 – Oct 1996
Beldare Ltd. (Distributor for Chrysler/Jeep) - Swire Group, Taipei, Taiwan
GENERAL MANAGER
• Performed general management duties and took charge directly for sales, network development,
advertising, marketing and aftersales department.
• Responsible for profitability targets under the extreme competitive market conditions. Achieved
almost 200% market share growth to the highest level in 1997.
Cannon Taiwan Ltd. (Distributor for Volvo in greater China) - Swire Group, Chungli, Taiwan
DEPUTY GENERAL MANAGER, SALES & MARKETING
• Promoted as General Manager in 1996 and transferred to Swire’s Beldare Ltd for handling Chrysler
and Jeep wholesales operations.
• Managed all marketing and advertising activities followed by dealer sales, direct owned branches
operations, dealer network management, sales target and principal price negotiations.
• Generated record sales and profits between 1992 and 1996 (highest annual turnover US$280M)
as well as received Volvo Cars International Award of Car Market Excellence in 1996.
Management Education
1981 - 1983 University of New Haven, New Haven, CT, U.S.A.
MBA - Emerging Leaders Cohorts, May 1983
1975 - 1979 University of Chinese Culture, Taipei, Taiwan
BA, May 1979
Executive Training
2012 • Daimler’s seminar for Senior Manager, Lautenbach, Germany
2007 • Certified assessor for Mercedes-Benz C-Management program
1998 • Chief coordinator of environmental issues for all Swire Group companies in Taiwan
1998 • Swire senior management five week seminar at INSEAD, Fontainbleau, France
1995 • Volvo Business University two week seminar in Paris, France
1993 • Young managers three week seminar at INSEAD, Macau
