1. COLIN EVANS
124 Watermint Drive, Tuffley, Glos. GL4 0SY.
Tel: (Mob) +44 (0)7789 523 441 (H) +44 (0)1452-451-691.
(W) +44 (0) 1242-535-296 (Direct).
Email: colinevans850@googlemail.com (private).
PROFILE
Technical SALES EXECUTIVE with a proven sales record in North and
South America and Australasia, and opening new markets in a
challenging environment. Positive communicator whose key strengths are
a meticulously organised, customer service focused approach to solving
distributor technical problems, and successful sales negotiations
resulting in profitable sales for his company.
OBJECTIVE
Having returned to the UK in August 2007, after 25 years service in South Africa, and
subsequently being employed by my present company since March 2008, now seeking
challenging Business Development role utilising expertise gained in selling technical
products via specifiers (Architects, Designers & Engineers) and distributors with a
company looking to increase sales profitability and market share.
KEY SKILLS
♦ Business Development
♦ Sales & Marketing
♦ Customer Relationship Management
SELECTED ACHIEVEMENTS
• Successfully developed key relationships in new market resulting in taking sales
from zero to over 12m Rand in the USA. In two years North America accounted for
25% of Cobra Watertech (Pty) Ltd. export market.
• Developed business strategies with distribution network and ensured
implementation to achieve all sales and profitability targets.
• Improved sales take-up with specifiers from below 30% to over 65% in 12 months.
CAREER
March 2008- Present Spirax-Sarco Limited. Cheltenham. Glos.
2008-Jan 2011.TECHNICAL SALES SUPPORT ENGINEER.
(Products And Applications. UK Sales).
Jan 2011 to Present. TECHNICAL SALES EXECUTIVE.
(Group OPC Strategic Business Unit. Global).
1990.2007 Cobra Watertech S.A. (Pty) Ltd
Cobra Watertech are the leading South African manufacturer of
Plumbing and Engineering Brassware, including industrial valves.
2005.2007 ACCOUNTS EXECUTIVE – SPECIFIERS
Appointed with brief to increase enquiries and sales take-up of
quotations within South African region
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2. • Successfully increased enquiries and sales via the professional specifiers such as
Architects, Interior Designers, Consulting Engineers and Developers.
• Exceeded sales targets by 10% each year.
• Increased enquiries by innovative PowerPoint sales and technical presentations,
increasing understanding and ability to meet specific developer requirements.
1997.2005 EXPORT SALES EXECUTIVE – Americas and Australasia
Promoted to open up and develop distributors in new export markets
• Successfully developed strong key relationships resulting in breaking into the USA
market taking sales from zero to over 12m Rand.
• Grew Australasian market from 0 to 10% of total export market.
EXPORT SALES EXECUTIVE continued/
• Increased brand awareness in Australasia market from nil to being one of the top
five companies within relevant markets.
• In two years North America accounted for 25% of Cobra Watertech export market.
• Introduced and implemented sales and technical training for all distributor
personnel resulting in enhanced company brand image and increased sales.
• Managed relationships with stakeholders, distributors, business partners and other
service providers.
• Developed business strategies with distribution network and ensured
implementation to ensure all sales and profitability targets achieved.
1994.1996Technical Sales Representative – Cape Town
Seconded to Cape Town to turn around underperforming office
• Exceeded service targets improving sales take up with specifiers from below 30%
to over 65% in 12 months.
• Involved in recruiting my successor for Cape Town office.
1996.1997 Product Development Manager.
Promoted to Company Product Development Manager and transferred
back to Johannesburg head office and manufacturing facilities.
1990.1996 TECHNICAL SALES REPRESENTATIVE – Johannesburg
Appointed Technical Sales Representative to increase sales via
professional specifiers
• Continually exceeded sales take-up via specifiers of between 75-80%, becoming a
top performer within company.
• Identified and developed new markets and increased market share through
identification of new applications, new products and niche markets.
• Managed client queries, resolving any complaints from various sources within
agreed timescales.
• Introduced Market Research and Competitor Intelligence resulting in optimising
sales revenue via more effective sales strategies.
Earlier Career (South Africa).
1989.1990 FIELD SALES ENGINEER – Tribocorr
1986.1988 TOOL SETTER – Pannonia Precision Engineering
1985.1986 MACHINE SHOP FOREMAN – Castle Brass Works
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3. 1983.1985 MACHINE TOOL SETTER – Castle Brass Works
EDUCATION & TRAINING
1989-2009 Level 2. BTEC Intermediate Certificate. The Operation and Maintenance
of Steam Systems.
Level 3. BTEC. Advanced Certificate. Design of Steam Systems.
Professional Business Presentations – TACK
International Business & Export Administration – IMM/IEX
Spanish Module 1 – Interman
How to Master the Art of Selling Anything – Tom Hopkins (USA)
Diploma In Architectural Draughting. – Inscape College Of Design.
1975 City & Guilds Diploma in Mechanical Engineering
IT SKILLS
Microsoft Word, Excel, Outlook, Internet Explorer and PowerPoint.
PERSONAL DETAILS
Widower. Driving Licence. Clean..
124 Watermint Drive, Tuffley, Glos. GL4 0SY.
Tel: (Mob) +44 (0)7789 523 441 (H) +44 (0)1452-451-691.
(W) +44 (0) 1242-535-296. (Direct).
Email: colinevans850@googlemail.com (private).
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