1. Resume of Yogesh Somalwar
Personal Details
Address : A/303, Hill Grange, Hiranandani Estate,
Ghodbunder Road, Thane(W) - 400 607, INDIA
Telephone : 0091 - 22 –25 86 29 66; Mobile—98201 43721 E - mail :
ysomalwar@yahoo.com
Date of Birth : 9th September, 1965.
Marital Status : Married with one child.
Educational Qualifications: B.E. (Electrical) from University of Jabalpur (June
1988) securing 1st Class.
Achievements
• Responsible for building Leroy Somer’s (A Business Unit of Emerson Industrial
Automation, USA) Alternators & Motor business in India from zero in 1995 to a
respectable level of 55 Crore’s till 2002.
• Subsequently worked on JV with Control Group for Alternator Business which was
spinned off as a separate legal entity & unit.
• Currently handling a business for Motors & Drives (M&D) as a Director Sales to a
tune of Rs.100 Crore’s. Sales being done mainly through Channel Partner’s &
OEM’s.
• Responsible for building Brand image of the company through various marketing
activities.
• Set up a green field for assembly/manufacture of special purpose Elevator motors in
Noida which recently underwent expansion. Responsible for the P&L of the
factory.
• Responsible for introducing Electric motors for Larsen & Toubro in a small tenure of
3 months.
• Responsible for Handling Sales for Motors in MDU Department in Siemens, Mumbai
to the tune of 6 Crores which included Sales through OEM’s, End users & channel
partners.
• Subsequently handled Sales of 10 Crore’s for Motors in MDU Department of Siemens
Bangalore office as Asst.Manager-MDU Sales & Marketing.
• Responsible for developing Sales for Alternators in 1994 introduced by Crompton
Greaves Ltd.
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2. • Experience in handling Electrical systems in various projects such as HOCL, Vinyl
Chemicals, GNFC etc during tenure with UHDE (I) Ltd..
Professional Experience
Highlights & Job profile
• Cumulative 27 years of experience in Sales & Marketing of Rotating Machines (Part
of Industrial Automation) and Drives (AC/DC) covering Channel Partner’s, OEM’s,
and Projects, both in Private & Government Industry.
I) Currently working as Director-Sales for Emerson Industrial Automation
(Moteurs Leroy Somer/Control Techniques products) and directing the
sales organization to achieve volume objectives for products like Motors, Gears
& Variable Speed Drives.
 Overall in charge for country operations which includes Planning, control and
direct activities of the sales teams to attain maximum sales volume and
develop maximum potential volume from existing and potential markets.
 Define the sales vision and oversee execution of activities to meet the goal
of increasing the top-line.
 Develop sales objectives including sales volume, cost of sales, product
profitability, and market share.
 Understand and forecast market, business and customer trends and initiate
innovative concepts and initiatives.
 Responsible for key customer relationships, key job negotiations, and
commercial issues to maximize customer affinity and effectiveness of the
business.
 Responsible for promotions, channel programs, association networking and
lead process to maximize the pipeline for growth and return on sales.
Coordinate Emerson’s response to commercial issues and lead activities to
ensure prompt response.
 Support the development of a locally relevant pricing/positioning strategy to
maximize price realization and provide input to centralized price team to
improve opportunity hit rate.
 Support/Assist in the development of localized sales tools and marketing
material for the Indian market.
 Identify and recommends the short, medium, and long-term business
strategies.
• Handled the added responsibility of overlooking the Operations for Leroy Somer
Motors manufacturing facility which included the P&L responsibility till 2014.
• Working as a Director on Board of the parent Company; Emerson Electric Co. (I)
Pvt. Ltd. which has a turnover of 400 Crore’s.
• Currently Handling a team size of 12 Sales people.
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3. II) Larsen & Toubro Ltd: Worked as DGM-Product management for a small
span of 3 months. Responsible for launching L&T motors in the market.
III] Siemens Ltd; Mumbai as a Senior Executive Marketing from August 1993
till June 1996. Subsequently promoted as Asst. Manager Marketing – MDU
Division, Bangalore for Motors as a profit centre incharge.
Worked for this office only for a small time from Jan’96 till June’96 due to the
above opportunity.
Job profile
• Setting & achieving Order Input, Sales, Profitability & collection targets as a
individual in Mumbai office & as well as a team during tenure in Bangalore
office.
• Involved in the technical marketing for niche applications & for projects.
• Development of OEM market & Dealer network to achieve Set targets.
• Order execution & Debt control.
IV] Crompton Greaves Ltd. from September 1991 to July 1993 as Marketing
Engineer for Rotating Machines. (MV/LV)
• Job Profile
• Achieving the Order Input, Sales & collection targets on the 4 weeks
period basis. Mainly involved in handling business for major OEM like
Mather & Platt, Batliboi, Goel Power etc.
• Involved in promoting the Brushless Alternator introduced by Crompton
in 1994 to major DG set builders like Goel Power, Batliboi etc.
• Involved in the Debt Control measures for OEM activity which use to be
a thing of concern for the division & helped reduce the DSO from 120
days to 90 days.
V) UHDE(I) LTD, a German multinational from September 1988 to August 1991.
Job Profile
• Design of electrical systems & layouts which included Single Line Diagram,
Cable layout, Lighting layout, Power Control Centre, Motor Control Centre etc.
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4. • Preparation of specifications for major components such Transformer, PCC,
MCC, Cables, Lighting etc; evaluating technical offers, & giving technical
recommendations to the client.
• Inspection of various equipments such as Transformers, HT/LT Panels, Motors,
Cables etc.
• Execution of the design at various sites such as GNFC, Vinyl chemical etc.
Seminars attended:
• Workshop on "Strategic Marketing" organized by Siemens AG (Germany) in
Bombay-Feb-1994.
• Seminar on “Working Capital Management & Time Management in Bombay
organized by CGL.
• Seminar on “Credit Management & Accounts Receivables” - 01.02.96 to
02.02.96.
• Seminar on “ New product introduction” by Leroy Somer in 1998, 2000,
2003, 2007 etc.
• Participation in Sales review meeting every year in France; China. (Head
Quarter of Leroy Somer).
• Participated in various training programmes by Emerson such as
Communicative Leader, STEP, & DRAFT etc.
General Information
 Conversant with the use of software packages like Microsoft Office [Word, Excel,
Power Point].
 Languages known : English, Hindi , Marathi.
 Hobbies : Traveling, reading, listening to music.
Yogesh Somalwar
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