1. Name Ahmed Mokbel
Date of Birth March 16th
, 1972
Nationality Egyptian
Languages Arabic (Mother Tongue) - English (Fluent)
Summary
• Multi-Dimension FMCG Sales & Distribution Experience (Front Line Sales
Management/Sales Operations/System Optimization/GTM Mosaic Design and
Implementation)
• Design Strategies, Project Management, Cross Functional Alignment.
• Design Company Annual Operating Plan and lead on Implementation.
• Experience with Emerging New Markets
Work History
10/2012: Present Time PEPSICO SNACKS, EGYPT
A market leader in producing and distributing Great Equity ,Well known Salty Snacks
Brands (Lays, Chipsy,Doritos,Cheetos) with a +1bilion Le Sales Turnover and
+1,500 Sales Function Populations.
Position ALGERIA SALES MANAGER
Responsibilities
• Reporting to Business Development Director with 9 Direct Reports.
• Design market Annual Operating Plan (AOP) and align management and distributor.
• Design Market P&L.
• Lead on AOP Execution.
• Prepare Monthly/Quarterly Volume,Coverage,Share Objectives.
• Sales Performance Tracking by channel/PPs/geographical Area.
• Recruit Front Line Managers
• Sales Team Development Agenda design and follow up
Marketing/Trade Marketing
• Design Strategy and plans.
• Discuss activations scenarios with agencies.
• Allocate best visibility solutions and market deployment.
Management reporting
• Monthly Performance Tracking
• Retail Audit (RA) alignment and analysis
• Semi-Annual Business Review with GM
Key Achievement
• Reached a Leadership Position in 7 months operation with +39 Share Points
• Exceeded Volume Plan with +7% points.

2. • Achieved +80 points weighted distribution in greater Algiers and +50 in overall
country.
4/2009 : 10/2012 PEPSICO SNACKS, EGYPT
Position NATIONAL SALES CAPABILITY MANAGER
Responsibilities
• Reporting to Sales Director with 6 direct reports
• Define Expansion opportunities.
• Define People Needs and address solutions.
• Design Volume Plan building Blocks and cascade down to Front line.
• Decide on Productivity Projects Agenda.
• Lead the execution of GTM Projects/Pilot tests.
• Design Optimization Objectives.
• Track performance / Reporting to top management.
Key Achievements
• Grew Overall DRA with 112% as annual average growth rate.
• Grew # of routes/Trucks from 800 to 1300 trucks.
• Owned the execution and roll-out of the successful Split-Route GTM as well as dual
Coverage Solution for Low distribution Price points.
• Managed to increase efficiency of sales force working days from 79% to 92%.
3/2005 : 4/2009 PEPSICO SNACKS, EGYPT
Position EAST CAIRO SALES MANAGER
Responsibilities
• Reporting to GC Regional Manager with 4 direct reports.
• Deliver on Volume/Distribution Objectives
• Deliver People Training Agenda
• Deliver on KPIs objectives
• Scale of Business / Span of Control
 +250 MM LE annual Turnover.
 4 Unit Sales Managers.
 2 Mega Distribution Centers
 120 DTS RSR/Trucks
 28 WS RSR/trucks
 1 AS&D ( 8 trucks )
Key Achievements
• 13% CAGR growth.
• +1500 Coverage.
• +15% growth in sales routes/trucks with 107% Growth in Daily Route Average.

3. 4/2004 : 3/2005 PEPSICO SNACKS, EGYPT
Position EXPORT MANAGER
Responsibility
• Reporting to Sales Director with 2 direct reports.
• Deliver Export Annual Plan.
• Sustain Develop the current active markets.
• Penetrate Libya market.
Key Achievements
• Exceeded Volume Plan With 112-114% Across 2004/2005.
• Emerged the Market OF Libya.
• Grew Gaza Business with 124% Versus Period Ago.
5/2002 : 4/2004 SCHWEPPES EGYPT
Position EXPORT MANAGER
Responsibilities
• Reporting to Sales Director with 2 direct reports
• Deliver sales annual Targets.
• Agree with top management on price strategies for each market.
• Work directly on achieving Vertical & horizontal growth.
• Agree with operations on annual volumes/Market through designing a monthly
phased annual production plan/market.
Key Achievements
• Delivered Business plan with 123% versus YAGO.
• Emerged Kenya Market with 27% NOPBT.
5/1999: 5/2002 Q&A DISTRIBUTION
Position MANAGING DIRECTOR
Responsibilities
• Direct accountability for importation procedures and bank arrangements.
• Start Business with WS channel.
• Retail Operation start-up and development.
•
Key Achievements
• Built solid Wholesale Platform in Greater Cairo.
2/1997 : 5/1999 CADBURY EGYPT

4. Position MARKET MANAGER
Responsibilities
• Reporting to UK Export Development Director.
• Responsible for managing, developing and sustaining Cadbury position in Levant
Countries.
• Responsible for positioning Cadbury in North Africa markets.
• Receive periodic sales & Inventory reports from distributors.
• Design Market sales targets and bonus schemes.
• Assess competitive situation through extensive field visits and deliver reports to top
management including initiatives for improvements.
• Core Member in New-Launches focus groups.
• Providing periodic reports with analysis and recommendations to
management.
Key Achievements
• Grew Levant business with 129%.
• Introduced “flake” for the first Time
9/1993 : 2/1997 CADBURY EGYPT
Position EXPORT EXECUTIVE
Responsibilities
• Reporting to Export Manager.
• Receive orders and coordinate with production.
• Communicate shipping lines and agree on rates.
• Prepare for and attend international exhibitions.
• Payment follow-up.
• Custom clearance, documents legalizations.
Key Achievements
• Full assignment of ISM Company Booth and attendance.
• Close deals.
Education
October 2002 : MBA Degree, Arab Academy for Transportation and maritime
sciences Major “Executive Management “Grade: B
May 1993 : Bachelor of Accounting, Faculty of Commerce, Cairo University.
References
Available On Request