Drew Cook is a sales and marketing professional with over 30 years of experience in the automotive industry, primarily with Ford Motor Company. He has held various leadership roles managing sales, marketing, operations, and product development. Most recently, he has worked as an experiential marketing consultant, presenting new vehicle technologies to consumers.

1. O. ANDREW ( DREW ) COOK
775 University Place 313-600-5734
Grosse Pointe, MI 48230 drewcook8@yahoo.com
CAREER SUMMARY
A Sales and Marketing professional with extensive experience in the automotive industry. Dedicated,
results driven leader with strong analytical and communication skills and a commitment to delivering
quality results. Highly regarded for problem solving, leadership abilities and excellent business acumen.
Expertise includes:
 Sales and Operations Management  Production and Distribution Management
 Brand and Promotional Marketing  Strategic Planning and Development
 Financial Analysis and Vehicle Pricing  Personnel Management
PROFESSIONAL EXPERIENCE
DREW COOK LLC, Detroit, MI 2015-Present
Experiential Marketing Consultant and Presenter
Automotive Experiential Marketing 2015-Present
Utilizing extensive automotive experience, engage consumers in grass roots environments to gain
mindshare and create positive impressions about client products.
• Auto Show Tour - Multiple city auto show tour with primary focus to communicate 2016 Explorer
features/benefits and engage in-market consumers while on test drives.
• F-150 Pro Trailer Backup Assist Tour - Multiple city tour with right seat driving responsibilities
demonstrating new technology in trailer backup assistance.
MICHIGAN CREDIT UNION LEAGUE/CU SOLUTIONS GROUP, Livonia, MI 2009-2015
Credit Union Trade Association/For Profit Subsidiary
Director - Auto Programs, CU Solutions Group 2009-2015
Managed all auto programs including Love My Credit Union Rewards (LMCUR) that offers 100
million credit union members nationwide discounts on products and services. LMCUR delivers over
$40 million in annual revenue to CU Solutions Group.
• Achieved program-to-date sales of nearly one million GM and Chrysler vehicles.
• Managed program operations with auto OEMs, partner companies and internal departments.
• Business development results included launching CU Auto Club roadside assistance program.
• Developed credit union marketing strategies, requirements and collateral.
• Created an extensive loan lead program for credit unions to secure member auto loans.
FORD MOTOR COMPANY, Dearborn, MI 1984-2009
Global Automotive Manufacturer
Customer Satisfaction Manager 2007-2009
Managed the $8.3 million Customer Viewpoint Program that measures customer treatment during
the sales and service experience at 4,000 Ford and Lincoln Mercury Dealers nationwide.
• Achieved record 2008 sales and service customer satisfaction performance.
• Managed the $27 million Blue Oval Certified and Lincoln Mercury Elite Customer Satisfaction
Programs resulting in increased sales, improved customer satisfaction and owner loyalty.
• Managed the extensive Customer Viewpoint website developing tools and training to leverage
the key drivers of sales satisfaction for dealers and field personnel.
District Manager, Western New York 2005-2007
Managed a team of zone managers responsible for sales, marketing and new vehicle distribution to
36 dealers in New York and Pennsylvania generating $840 million in annual sales.
• Earned the prestigious Elite Achiever award as the top performing District Manager in 2006.

2. O. Andrew ( Drew ) Cook Page 2
• Managed all aspects of corporate to dealership business concerning sales, marketing and
annual business plan development that increased sales and improved dealer relations.
• Created unique dealership marketing programs that improved market share and dealer profits.
FORD MOTOR COMPANY ( continued )
Product Marketing Manager, Expedition and Navigator 2004-2005
Managed a team of Product Marketing Specialists responsible for forward model product planning
and development of the new 2007 Expedition and Navigator SUV's. Budget $1.2 billion.
• Delivered best in class products while meeting or exceeding cost and timing targets.
• Represented marketing in all material cost reduction initiatives saving over $500,000.
• Championed efforts to ensure the voice of the customer was represented in all product actions.
North American Marketing Manager, Ford Racing Technology 2002-2004
Managed a $14.1 million budget and a cross functional team responsible for all aspects of marketing
NASCAR and CART events, including responsibility for official vehicle status.
• Developed annual Ford Racing Marketing Plans to build brand image and market share.
• Developed advertising creative briefs, including the 2003 "Fear Isn't" Campaign that was
recognized by senior management as a best execution.
• Championed efforts for a successful integrated presence in South Florida supporting The Ford
Championship Weekend, Homestead, Florida while staying within the $2.0 million budget.
Marketing Communications Manager, Truck and SUV 2000-2002
Managed up to ten advertising professionals responsible for integrating marketing strategies to
develop innovative communications and managing all aspects of the relationship between Ford and
J. Walter Thompson. Budget responsibility in excess of $200 million.
• Developed and executed new product launch communications for the 2002 Expedition and
Explorer resulting in the successful launch of the vehicle and increased sales of the product.
• Launched an improved eBusiness website that channeled customers to dealers for incentive
based product test drives and identified customers for targeted incentives.
• Leveraged Ford's strength in multicultural marketing by developing creative advertising with Zubi
( Hispanic ) and Uniworld ( African American ) advertising agencies to enhance consideration
among minority consumers.
Ranger Brand Manager 1997-2000
Responsible for all Ranger marketing and achieving vehicle volume, sales revenue, pricing,
profitability and customer satisfaction metrics.
• Achieved 338,000 sales and earned $255 million in profit with three weeks of plant downtime.
• Achieved record mix of Ranger 4X4 and SuperCab body styles by utilizing creative pricing and
regional packages resulting in increased leadership margin and product profitability.
• Developed the successful Edge series that achieved target mix of 20% and profitability goals.
• Reduced buildable combinations from over 700,000 to 300 resulting in manufacturing complexity
reductions, improved productivity and reduced costs.
Sales Training Specialist, Detroit, MI 1996-1997
Office Operations Manager, Washington D.C 1993-1995
Dealer Placement Representative, Cincinnati, OH 1992-1993
Sales and Service Zone Manager, Cincinnati, OH; Louisville, KY 1985-1992
Customer Relations Analyst, Dearborn, MI 1984-1985
EDUCATION
BS, Industrial Management, Purdue University, West Lafayette, IN
Executive Education Program, Duke University, Fuqua School of Business