T. Joseph Dinesh Raj is seeking brand and marketing assignments with over 4 years of experience in branding, marketing campaigns, retail deployment, and dealer promotions. He has a PGDM from Loyola Institute of Business Administration and a B.E. in Electronics and Communication Engineering. His experience includes roles at Michelin India as Trade Marketing Manager and at Tube Investments of India as South OEM Account Manager and All India Product Manager. He is skilled in shop deployment, marketing activities, special campaigns, and OEM account management.

1. T. Joseph Dinesh Raj
Mobile: +91 9840793558 E-Mail: jdonhigh@gmail.com
Seeking Brand and Marketing related assignments
Profile Summary
4 years of Branding and Marketing Experience with specialised expertise in Brand Communications,
Strategizing Marketing Campaigns, Retail Shop Deployment and Dealer Channel Promotion.
Have rich experience in Leadership and People management. Have been in leadership for the past
ten years in different fields of Life
Being a professional musician enhances my creativity in devising the marketing campaigns and
enriches the way of implementation.
Education
• Full Time PGDM from Loyola Institute of Business Administration ( LIBA ), Chennai in 2011
(Secured CGPA of 6.4/9)
• B.E. (Electronics & Communication Engineering) from Karunya Institute of Technology,
Coimbatore in 2007 (76%)
Professional Certification
• SAP SRM Certified Consultant from Siemens
Work Experience
Michelin India Private Limited
Trade Marketing Manager May’14 TO Date
Key Result Areas:
• Retail Shop Deployment
• Marketing Campaigns to promote Product, offers and Schemes
• Managing the Dealer Loyalty Program
• Dealer Specific Marketing Activities to increase Footfall
• Retail Scheme Deployment
• Agency Engagement and Creating Process Flow
• Coordination of Market Programs between different Product Lines
(Truck& Bus, Passenger Car, Two Wheel )
Significant Accomplishments
• Formulated the Marketing Activity Process Flow
• Streamlined the Dealer Loyalty Program
• Coordinated Dealer Trips to International Destinations
• Successfully Conducted End User Seminars for Product Awareness
• Successfully Managed product launch for Truck and Bus
• Successfully coordinated the Sellout Schemes Pan India
• Streamlined the Retail Shop Deployment Process
• Proposed and field tested a Consumer Experience Tool with Positive Feedback
• Coordinated the New Product launch ( Tubeless) Pan India

2. TUBE INVESTMENT OF INDIA LTD, MURUGAPPA GROUP
Growth Path
Sep 12 – Till date South OEMs Account Manager
July 11 – Sep 12 All India Product Manager
May 11 – Jul 11 Management Trainee
South OEM Account Manager Oct’13 TO April’14
Key Result Areas:
• Sustaining and increasing the Market share of the following OEMs
(TVS, Royal Enfield, TAFE, Simpson, VST Tillers and KAMCO)
• Aligning Engineering, Manufacturing, Quality and logistics to the needs of the customer
• Maintaining a healthy Relationship with the Purchase and Product development team of the OEMs
• New Business Development
• Coordination of OEM Service Campaigns
• Strategic costing and pricing of new products
Significant Accomplishments:
• Significantly increased the market share in:
o Chains to Royal Enfield which resulted in a growth of 66% over last year
o Cam chains to TVS which resulted in a growth of 400%over last year
• Spearheaded an unique Project for TVS and established a channel of revenue generation of 24
Crores/Annum
• New Business Revenue generation from Royal Enfield was 20 Crores/ Annum
• Successfully signed off price increase agreement from TAFE & Simpson
• Coordinated the Mega Service Campaigns with OEMs like Royal Enfield & HMSI
All India Product Manager July’11 to Sep’13
Key Result Areas:
 Strategizing Promotional Activities among Distributors, Retailers and Mechanics
 End to End New Product Development
 Coordination of Mega Service Camps in Corporates
 Brand manager of Lubricants
 Process Owner for Mass Advertising
 Brand Awareness Activities among Mechanics
 New Business Development
Significant Accomplishments:
• Developed & launched several new kits like for OEMs like Hero, Bajaj, Yamaha, TVS, Royal Enfield
and Honda (Rs. 11.3 Crores/Annum)
• Developed & launched Chain Cleaner (Estimated) Rs. 1.4 Crores /Annum
• Created an additional avenue for revenue generation- “Diamond Service” Campaign (Estimated)
Rs. 6 Lakhs/Annum
• Conducted Market Potential Analysis, Vendor Selection, Launch Strategy for the launch of 4T
Engine Oil (Estimated) Rs. 6 Crores/Annum
• Proposed the idea & launched complimentary products like Wheel Rubber, Bike Polisher
(Estimated) Rs. 60 Lakhs/Annum

3. Previous Experience
Apr’10 – Jun’10 as Student Intern with JWT, Chennai
• Designed a training manual on Advertising
• Conducted thorough study on the process of AD making
• Proactively involved in analysis on memorable ADs
Jun’07– Jul’08 as Application Support Engineer with Wipro Technologies, Chennai
Academic Projects
• Study to Understand the Consumer Behaviour of Customers in Nalli Silks on Various Parameters
• Analysing the Supply Chain of Arun Ice-creams in Chennai
• Understanding the Retail Strategy of Videocon (Consumer Durables)
• Detail Study on the Effect of POPs (Point of Sale) amongst organized Retail Shops
• The project was undertaken to find out the feasibility of Dabbawala model in Chennai
Core Competencies
Shop Deployment Marketing Activity Special Campaigns OEM Account Management
Personal Details
My Skype Id : jddubaiskype1
Date of Birth : 21.01.1986
Languages Known : English, Tamil, Malayalam and Hindi
LinkedIn: https://www.linkedin.com/profile/view?id=177476664&trk=nav_responsive_tab_profile
Present Address:
Michelin India Private Limited
Orchid Business Park
Sector 48, Sohna Road,
Gurgaon - 122022
Permanent Address:
B -3 lakshimi Narayana Apartments,
No – 9, Kumarappa Street,
Nungambakkam, Chennai- 34