1. JM SARAVAN
Product Manager
Phone: +91 9944934272 - Email: goodlinkjs@gmail.com
PROFFESIONAL SUMMARY:
• Over 16 years of experience in Business Development, Sales & Marketing, Event &
Channel Management for Automobile Industry
• Strong understanding of Customer perception & Product positioning.
EDUCATION:
2004 -2006 M.B.A (International Business) – IBMR, Bangalore ( First Class)
2012 – 2013 B.E (Mechanical Engineering) – KSIMT, Delhi (First Class)
1997–2000 D.M.E (Automobile Engineering)
– Seshasayee Institute of Technology, Trichy (First Class)
EXPERIENCE:
Mahindra Trucks & Buses Division: Product Manager - (May’15 – Present)
Key Responsibilities:
• Increase the Profitability
• Current Product Management
• Product gap analysis (Application and Segment ‘s)
• Product positioning (Pricing)
• Product training to Field Sales team
• Exploring new applications for business development
• Government Institution Tender participation support
• New Product Concept development
• Continuous monitoring Competition/ Safety & Environment / regulatory change
• Marketing & Event Management
• Customized Bus Body solution for retail market support
Key Achievements:
Lead in the development of Special Application Buses with existing range of products for
additional Sales Volumes with CFT with the existing bus models.

2. o Post Natal Van – TNMS (36nos)
o Troop Carrier (Police Van –Passenger Bus) – WB Police (60nos)
o Fully built Stage bus Non AC – NBSTC, CTC,JKSRTC, AMTS (50nos)
o Fully built Stage bus AC -TSRTC (100nos)
o Maxi Cab bus Fully built Bus development for TN compliance to AIS052
o Fully built bus for Prisoner Van
o Fully built Luxury wider Bus for Staff & Stage Bus in existing platforms
o Development of Air Suspension for retrofittment to enter retail of Luxury Bus
segment in Private & STUs segments
o Development of engine compliance to AC retrofittment with HD water pump
o Development of Low cost LPO to compete with premium products is specific
applications like staff & stage.
o Development of special components
 to resolve cutch failures with cost saving potential
 to increase the engine oil life
Ashok Leyland Ltd (Dec’06 – March’15)
Product Manager – PMG BUS (2013 to 2015)
Bus Product Management for domestic market responsible for development of new bus
products and exploring new application. The role comprises markets and application mapping,
transforming customer requirement in to product and services through cross functional
programs
Key Responsibilities:
• Domestic Bus Portfolio Management (PP)
• New Product Concept development
• Product gap analysis (Application and Segment ‘s)
• Product positioning
• Product training to Field Sales team
• STU and Project tenders specification formulation
• Continuous monitoring Competition/ Safety & Environment / regulatory change
• Marketing event Management
• Current product performance improvement
• New product performance monitoring
• Product promotion and Marketing communications (Branding)

3. Lead – Marketing – Bus Program (2011-2013)
• Responsible for New product development as per customer requirement
• Responsible for converting CIS in to Key buying factors, Key User Factors and trends for
each application/ sub application of Bus business group
• Responsible for implementation of Bus product strategy application wise to ensure
business growth
• To train field executives and dealer team for new product awareness
• Expert in development of customized fully built solutions to select bus applications and
markets
Area Sales Manager: Jharkhand & Tamil Nadu (2006 -2011)
Responsible for result achievement in my territory:
• Dealer Inventory Management and payment for procurements
• Directing the Selling activities within the region comprises 8 dealer outlets
• Resource deployment, Customer Interactions & Prioritizing according to corporate
objective
• Forecasting and Sales tracking
• Promotional activities
• Evaluating the market trend and gather competitive information
• Identifying the trends that effect current and future growth of regional Sales and
profitability
• Disseminate the information to regional Sales representatives, corporate
marketing and Sales operations
• Customer satisfaction index
• Key accounts Management
• Product launches and demo management.
Major achievements
• Active in implementing innovative ideas for developing cost effective new
concepts, products etc.., and inline to the customer requirements always
• Instrumental in major breakthrough of strategic business gains with attractive
product offerings to major key accounts for all ICV & M&HCV bus models.
• Successful participation in Government project tenders PAN India
• Successful completion of on road validation of new products of Diesel and CNG
fuels Buses
• Active participation of the business development of key truck models like 2516
MT, 1613 & 3518 in Dhanbad and played key role in selling to competition key
accounts

4. M/s Volvo Eicher Commercial Vehicles Ltd , Kolkatta
Junior Manager- Parts (2005-2006)
• Responsible for spare parts proliferation in Eastern region of India (13 states).
• Responsible for Distributor and Spare parts retail outlet business development
• Responsible for spare parts Inventory management, training and launch of
monthly schemes for liquidation
Major achievements:
• Successfully appointed 3 distributors & more than 175 spare parts outlets for East India
• Successfully ensured the achieved one complete min stock rotation with distributors and all
the SPOs in the same year
• Supported Sales team efficiently to start the vehicles sales with parts availability in new
markets
M/s Gabriel India Ltd, Bangalore
Sales and Service Engineer – 2001 -2005
• Responsible for Sales and service support in after sales market for the fleet operators
• Responsible for business development of new components developed as per the fleet
owner’s requirement.
Self-Development programs:
Skill enhancement trainings / workshops in reputed institutes:
• Selling Skills
• Customer Relationship Management
• Negotiating Skills
• Understanding customer Perception
• Customer Retention & Marketing Research.

5. PERSONAL
Father’s Name : M.Janarthanan
Date of Birth & Age : 25/05/1981
Marital Status : Married
Dependent : Spouse and Daughter (5 yrs)
Current Salary : Rs.15 Lacs/ Annum (CTC)
Language : English, Tamil & Hindi (To Read & Write),
Kanada, Marathi & Bengali (To Speak)
Passport No : K6146463
Current Location : Pune
Current Company : Mahindra Trucks & Bus Ltd
Total Exp : 16yrs
Expected CTC : As per company rules
Notice Period : 3 months
Contact No : 9944934272
Skype ID : goodlinkjs
My Declaration
I hereby assure you that the given information above is true and correct to best of my
knowledge.
Place: Pune Your’s truly
Date: (J M Saravan)

6. PERSONAL
Father’s Name : M.Janarthanan
Date of Birth & Age : 25/05/1981
Marital Status : Married
Dependent : Spouse and Daughter (5 yrs)
Current Salary : Rs.15 Lacs/ Annum (CTC)
Language : English, Tamil & Hindi (To Read & Write),
Kanada, Marathi & Bengali (To Speak)
Passport No : K6146463
Current Location : Pune
Current Company : Mahindra Trucks & Bus Ltd
Total Exp : 16yrs
Expected CTC : As per company rules
Notice Period : 3 months
Contact No : 9944934272
Skype ID : goodlinkjs
My Declaration
I hereby assure you that the given information above is true and correct to best of my
knowledge.
Place: Pune Your’s truly
Date: (J M Saravan)