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Unit-IV; Professional Sales Representative (PSR).pptx
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Smu mba sem 4 marketing spring 2016 assignments
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SMU MBA SEM 4 MARKETING SPRING 2016
ASSIGNMENTS
MK0015-Services Marketing and Customer Relationship Management
1 Discuss the issues that need to be addressed by a firm before it sets out targeting goals.
Targeting goals 10
2 List & classify the 7Pโs of marketing.
7Pโs of marketing 10
3 Describe the Howard Sheth model of customer Behaviour.
Howard Sheth model
4 What are the uses of IT in the Education& Banking sector?
Uses of IT in the Educationsector
Uses of IT in the Banking sector
5 Describe the nature of service marketing.
nature of service marketing
6 Write short notes on:
a) e-CRM
b) Customer Life Cycle
MK0016- Advertising Management and Sales Promotion
1 List some of the factors that affectadvertising in India.
Explanation of the concepts 10 10
2 Write a short notes on:
A. Media Planners
B. Media Buyers
3 Describe the AIDA model of consumer response hierarchy.
Explanation of the concepts 10 10
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4 What is โabove the lineโ and โbelow the lineโ activities with respect to marketing
communications? Explain the concept in detail.
Define media 2
Explanation of the concepts 8 10
5 What are the various media that may be used for direct marketing? What are their pros and cons?
Explanation of concepts 5
Pros and Cons 5 10
6 Describe the Consumer ProtectionAct and its strengths and weaknesses.
Explanation of the concepts 5
Strengths and Weakness 5
MK0017- E-MARKETING
1 Explain the collaborativeClick-and-Brick model.
collaborativeClick-and-Brick model 10
2 Explain the factors that influence e-consumerโs buying behavior.
Factors that influence e-consumerโs buying behavior
3 Explain the advertising media commonly used by businesses to implement their emarketing
plans.
Advertising media 10
4 What is affiliate marketing?
Affiliate marketing 10 10
5 Briefly explain copyright& trademark.
Copyright
trademark
6 Write short notes on:
a) Blogs
b) Classified advertising
MK0018โ International Marketing
1 Differentiate between GATT and WTO
GATT
WTO
2 Write short notes on the following:
A. International franchising
B. International contractmanufacturing
3 What are the stages in which international markets are screened and analysed?
4 Stages 2.5*4 10
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4 What is counter-trade? Describe the various types of counter-trade.
Explanation of the concepts
Types
5 Discuss the role of sales promotion and personal selling in international marketing.
Sales promotion
Personal Selling
6 Write short notes on the following:
a. Bill of Exchange
b. Packing list
c. Air way bill
d. Certificate of origin
e. Consular invoice
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