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1. Dear students get fully solved assignments
Send your semester & Specialization name to our mail id :
help.mbaassignments@gmail.com
or
call us at : 08263069601
ASSIGNMENT
DRIVE SPRING 2016
PROGRAM Master of Business Administration- MBA
SEMESTER 3
SUBJECT CODE & NAME MK0012 –Retail Marketing
BK ID B1723
CREDITS &MARKS 4 Credits, 60 marks
Note: Answer all questions. Kindly note that answers for 10 marks questions should be
approximately of 400 words. Each question is followed by evaluation scheme.
Question.1. Explain the classifications of retail formats in detail
with Indian examples.
Answer:Retailingis the set of activities related to the sale of products and services to the ultimate
customer.Companiescarry out market research to know customer attitude towards their products
but the customers’ real intents are displayed only during the process of buying in retail stores. A
company can develop insights into the behaviour of its customers as they shop in the retail store.
Question.2. What is target marketing & what can be different types
of target markets for retailers?
Answer:Retailing is a distribution channel function, where one organisation buys products from
supplying firms or manufactures products themselves, and then sells these directly to consumers.
In majority of retail situations, the organisation, from whom a consumer buys, is a reseller of
products obtained from others, and not the product manufacturer. However, some manufacturers
do operate their own retail outlets in a corporate channel arrangement.

2. Retailers offer many benefits to
Question.3. What are the different types of retail store locations?
What are their advantages &disadvantages?
Answer:Commercial retaillocationsare availableinmany different forms. Stop and think about the
businesses in your town. Like most communities, there are probably older shopping areas, new
bustling retail locations and some tucked away shops.
Retailershave manystore locationfactorstoconsiderwhenchoosingaplace fortheirbusiness.Here
are a few of the more common types of retail locations.
Question.4. What do you understand by merchandise
management?
Answer:Retail merchandise management is a dynamic business arena that requires an in-depth
understanding of direct sales operations, buying strategies, merchandise procurement, and sales
supply chains. In order to be successful in the field, you need to develop strong management and
communication skills as well as leadership capabilities.
Question.5. Describe Integrated Marketing Communication
(IMC).Discuss the reasons forimplementing IMC.
Answer:Itis essentialfororganizationsto promote their brands well among the end-users not only
to outshine competitors but also survive in the long run. Brand promotion increases awareness of
productsand servicesandeventuallyincreasestheirsales,yielding high profits and revenue for the
organization.
To understand integrated marketing
Question.6. Write short notes on:
a) Market entry method

3. Answer:A market entry strategy is the planned method of delivering goods or services to a new
target market and distributing them there. When importing or exporting services, it refers to
establishing and managing contracts in a foreign country.
Factors: Many companiessuccessfully operate in a niche market without ever expanding into new
markets. Some businesses achieve increased sales, brand awareness and business stability by
enteringanewmarket.Developingamarket-entrystrategyinvolvesathoroughanalysisof potential
competitors and possible customers. Some of
b) E-tailing
Answer:Electronicretailing(e-tailing) isabuzzwordforanybusiness-to-consumer(B2C) transactions
that take place over the Internet. Simply put, e-tailing is the sale of goods online. Companies like
Amazonand Dell createdthe online retail industrybyputtingthe entire customerexperience - from
browsingproductsto placing orders to paying for purchases - on the Internet. The success of these
and othercompaniesencouragedmore traditional retailerstocreate anonline presence toaugment
their brick-and-mortar outlets.
Dear students get fully solved assignments
Send your semester & Specialization name to our mail id :
help.mbaassignments@gmail.com
or
call us at : 08263069601