The document provides an overview of LinkedIn features and best practices for effective networking, highlighting the importance of a well-crafted profile, utilizing the answers function to demonstrate expertise, and leveraging the introduction function for connecting with new contacts. It emphasizes the benefits of joining groups for networking and interaction within one's industry and suggests ways to manage one's network efficiently in just a few minutes a day. Additionally, it outlines essential LinkedIn etiquette and actionable steps to enhance one's presence on the platform.

1. LinkedIn Answers
Hilary Schneider, Business Development
Manager
Brown Wright Stein

2. Overview
– LinkedIn Answers
– The introduction function
– Who's viewed my profile
– Groups – the benefits of joining
– LinkedIn Etiquette
– How to manage your network in only 5
minutes a day

3. Last time we covered:
Good Profiles include
• A good headline
• A good summary, directs the reader to your full
Profile and highlights the main messages you
want to tell people about what you do and how
you can help them
• Detailed, current, and describes your unique
experience that's not retrospective (like a CV is)
containing keywords so you come up in
searches
• A minimum of 50-70 qualified connections

4. LinkedIn Answers
• In LinkedIn go to More
tab>Answers
• Answers function enables
you to demonstrate your
expertise, by answering
peoples questions
• Useful if you're looking to
gain national exposure as
an expert on a certain
topic

5. LinkedIn Answers
From the Answers page you can browse
topics related to your industry or expertise
• listed on the right hand side of the page
under browse
• you can also search by keyword to find
relevant questions

6. The Introduction Function
• Can help you to get introduced to a
second or third-level connection.
What to do
• If you know the name of the person you
want to meet, click "Get introduction"
from the search screen:
• Or if you are viewing the person's profile,
click "Get introduced through a
connection".

7. The Introduction Function
• When you push the Send button, those 2
messages go to your trusted connection
and this is where the power of LinkedIn
comes into play.
• Your connection get to write something
nice about you and to reaffirm that you're a
good person to work with. When he
pushes "Send", that information goes to
the person you want to meet.

8. Benefits of the Introduction function
• Can be a more respectful and potentially more
effective way to ask for an introduction than
using the phone for the following reasons:
• Your connection can review your message when
they have sufficient time
• You don't have to tie them down and ask for an
introduction while they're busy trying to get work
done.
• They can write a detailed recommendation to
pass along to their friend and if they do, the
connection is much more likely to happen.

9. Who’s viewed my profile?
• Found in the right hand column of the
LinkedIn homepage
• Information on the viewer is limited, but
you can sometimes guess by the type of
company, industry and company name
who is viewing your profile
• Can also help you to measure whether
you're increasing your activity and
presence on LinkedIn

10. Benefits of joining groups
The benefits of joining groups
on LinkedIn are:
• You will be found
• You will find others who
have similar affiliations or
interests.
• Joining groups that your
clients, suppliers or vendors
hand out is a way to
connect, answer questions
and share resources,
expertise and events.
• You will find job
opportunities, because every
group has a tab for available
positions at members'
companies.

11. Benefits of joining groups cont’d
• You can become a credible expert by
answering questions and posting articles of
interest for the entire group to see.
• People in groups talk about events they're
involved in, and this may help you to find
activities of interest to you.
• You can promote an event you are hosting to a
group of people who have the same interests.
• You can search within groups and
communicate with members to whom you are
not officially connected.

12. Turning off email notifications for
groups
• NB you'll want to turn off the email
notification for discussions taking place in
some of the larger groups. If you're
emailed each time there's a comment to a
discussion it becomes very irritating.
• To turn off email notifications change the
Settings in the groups Settings section.

13. LinkedIn Etiquette
• Don’t be one-sided
• Act quickly on
requests
• Keep it professional
• Make a big impact
with small gestures

14. How to manage your network in 5
minutes a day Source: Robert Half: Business
Etiquette: The new rules in a digital age
• Be the first to have a point of view. Share a
relevant news article and add value by including
an observation that may not be so obvious to
others.
• Let them know they've been heard. Listen to
what your network has to say, so you can make
informed suggestions or relevant introductions.
• Establish yourself as the go-to person.

15. How to manage your network in 5
minutes a day
• Try to add at least one new person to your
network a week. Growing networks are far
more effective than stagnant ones

16. Summary
• LinkedIn Answers enables you to
demonstrate your expertise
• The Introduction function can help you to
meet second or third-level connections
• The benefits of the Introduction function
are that it can be a more respectful and
potentially more effective way to ask for an
introduction than using the phone for the
following reasons:

17. Summary cont’d
• You can see who’s viewed your profile
• Joining groups is a great way to interact
with people in your specialty or industry
• Remember social media has etiquette too
• Online networking doesn’t have to be time
consuming, if you use simple practices
that only require a few minutes each day

18. Actions
• Upload your Profile,
summary and specialities
• Add your photo
• Connect with people you
know
• Join groups
• Answer people’s
questions
• Aim for at least 50-70
qualified connections

19. Hilary Schneider
Business Development Manager
Brown Wright Stein
T 02 9394 1067F 02 9394 1011
E has@bwslawyers.com.au
W www.bwslawyers.com.au