With over 238 million users around the globe, LinkedIn is holding steady as the #1 social networking site for professionals and is undisputed as a serious lead generator. Learn ways you can use LinkedIn to grow your business, make important connections and leverage the site’s best new features for connecting, sharing and growing.
11. Goal Setting
•Aligned with your sales process
oBrand awareness
oEngagement (Groups, comments, etc.)
oLead generation
•Identify opportunities for quick wins (ex. a phone call versus trying to “make the sale”)
•Monthly – Track progress against goals
12. How can you use LinkedIn to make connections/grow your business?
13. •Proactively identify & reach out to potential contacts
•Connect via LinkedIn following meetings
•Regularly review “People You May Know”
•Use status updates as a friendly reminder/prompt
•Follow up, follow up, follow up!
Using LinkedIn to Grow Your Network
14. •Leverages the power of shared connections
•Reach/connect with others outside of your network
•Shared connections better than “cold calls”
Power Features: Get Introduced
15. •Select shared connection
•Write a brief message including why you’re asking for an introduction
Power Features: Get Introduced
16. •Available for upgraded plans
•Allows you to reach out to contacts outside of your network directly
•Increased functionality including who has viewed your profile
Power Features: InMail
17. •Highly targeted
•Great way to interact around topics
•Find the right group based on audience/activity
Power Features: Groups
18. Company Pages
•More than 4 million companies have LinkedIn Company Pages
•Great place to share news, blog posts, and career opportunities
•Think strategically about your content/messaging
19. Key Takeaways
1.Optimize your profile (headshot, summary, endorsements, etc.)
2.Proactively engage with existing/prospective (don’t be passive)
3.Leverage power features such as “Get Introduced”, “InMail”, and Groups to grow your network
4.Be strategic. Think about your business goals
5.Carve out time to spend on networking