The document provides strategies for leveraging LinkedIn for lead generation, emphasizing the importance of optimizing one's profile, setting goals aligned with business objectives, and proactively engaging with potential contacts. It highlights key features such as InMail and the 'Get Introduced' option to enhance networking efforts, and encourages users to leverage shared connections for better outreach. Key takeaways include maintaining an engaging profile, being strategic about networking activities, and utilizing LinkedIn's tools effectively.

1. Lessons In LinkedIn: How to Leverage Today’s Lead Generation Powerhouse

2. Welcome.

3. ShawnGraham
www.shawngraham.me
Scott Imblum
pumppeelz.com
www.urockmusiccenter.com

4. How are you using LinkedIn?

5. •Optimizing Your LinkedIn profile
•Goal Setting
•Power Features
oGet Introduced
oInMail
oGroups
•Company Pages
•Managing Relationships
Agenda

6. Optimizing Your LinkedIn Profile
•Professional profile picture
•Cover photo

7. Optimizing Your LinkedIn Profile
•Snapshot of your experience/background
•Articulate your persona/professional brand
•Opportunity for engagement

8. Optimizing Your LinkedIn Profile
•Experience (scale, scope, and impact)
•Highlight relevant skills/experiences
•Opportunity for more engagement

9. Optimizing Your LinkedIn Profile
•Additional sections can add texture/talking points

10. Optimizing Your LinkedIn Profile
•Recommendations (when possible)
•Endorsements

11. Goal Setting
•Aligned with your sales process
oBrand awareness
oEngagement (Groups, comments, etc.)
oLead generation
•Identify opportunities for quick wins (ex. a phone call versus trying to “make the sale”)
•Monthly – Track progress against goals

12. How can you use LinkedIn to make connections/grow your business?

13. •Proactively identify & reach out to potential contacts
•Connect via LinkedIn following meetings
•Regularly review “People You May Know”
•Use status updates as a friendly reminder/prompt
•Follow up, follow up, follow up!
Using LinkedIn to Grow Your Network

14. •Leverages the power of shared connections
•Reach/connect with others outside of your network
•Shared connections better than “cold calls”
Power Features: Get Introduced

15. •Select shared connection
•Write a brief message including why you’re asking for an introduction
Power Features: Get Introduced

16. •Available for upgraded plans
•Allows you to reach out to contacts outside of your network directly
•Increased functionality including who has viewed your profile
Power Features: InMail

17. •Highly targeted
•Great way to interact around topics
•Find the right group based on audience/activity
Power Features: Groups

18. Company Pages
•More than 4 million companies have LinkedIn Company Pages
•Great place to share news, blog posts, and career opportunities
•Think strategically about your content/messaging

19. Key Takeaways
1.Optimize your profile (headshot, summary, endorsements, etc.)
2.Proactively engage with existing/prospective (don’t be passive)
3.Leverage power features such as “Get Introduced”, “InMail”, and Groups to grow your network
4.Be strategic. Think about your business goals
5.Carve out time to spend on networking

20. What questions
do you have?