Full slide deck from my presentation on How to Create a Stellar LinkedIn Profile. I also do private one-to-one LinkedIn Profile Development and Optimization. Contact me: robeenf at gmail dot com. Or you can find me here: linkedin/in/robinfrank
The Power of LinkedIn: Building Your Profile & Leveraging ConnectionsGary Wood
Slides from an NMITE Springboard webinar held, 17 January 2023.
Learn how to create a strong, effective profile on LinkedIn, use it to build and engage a network, and to find and make opportunities.
*What is Linkedin?
* How to make a Great profile in Linkedin?
* How to rank yourself #1 in Linkedin in your filed.
* Best practice for linkedin
* What you need to know about Linkedin Groups
* What you need to know about Linkedin Jobs
* How to communicate effectively on linkedin
* How to be effective in linkedin
* Set your Privacy Setting in linkedin
* common Mistakes in Linkedin
Conquer the Algorithm and Feed Your Brand in 2024:
Tired of social media feeling like a bottomless pit for your content?
Ready to cook up a feast of engagement and watch your audience devour it?
"Lessons in Social Media Marketing 2024" is your ultimate recipe book for building a mouthwatering online presence that leaves users craving more. Get ready to:
Master the algorithm's secret spices: ️ Unlock the key ingredients to organic reach and skyrocket your visibility.
Craft content that sizzles: Write sizzling captions, design drool-worthy visuals, and create stories that keep them coming back for seconds.
Build communities that connect: ❤️ Cultivate a loyal following who are hungry for your brand's unique flavor.
Turn followers into customers: Convert your audience into raving fans and watch your sales sizzle.
It's time to ditch the bland social media blandness and serve up a feast of success! In this ebook, you'll find:
Actionable strategies for every platform: From TikTok's trendy bites to Instagram's photogenic plates, we've got the recipe for every taste.
Expert tips and tricks: Learn from the masters and watch your social media skills level up like a seasoned chef.
Real-world case studies: Get inspired by brands who have mastered the art of social media marketing and replicate their success.
Bonus content: Templates, checklists, and more to keep your kitchen (a.k.a. social media strategy) running smoothly.
So, grab your apron and get ready to cook up a storm! This book is your passport to social media stardom, where your brand is the main course and engagement is the dessert.
Ready to take your first bite? Dive into "Lessons in Social Media Marketing 2024" and feast on success!
LinkedIn's targeting abilities, publishing platform and advertising options make it a must-have tool for marketing and sales professionals and their companies. Get up to speed quickly with B2B lead generation with this slideshare.
Contents:
1. Individual Setup
2. Individual Publishing (Long-form posts)
3. Who’s Viewed Your Profile
4. Advanced Search
5. Groups
6. Premium Members
7. Company Page Setup
8. Company Publishing (updates)
9. Self-serve Ads
10. Marketing Solutions
The Power of LinkedIn: Building Your Profile & Leveraging ConnectionsGary Wood
Slides from an NMITE Springboard webinar held, 17 January 2023.
Learn how to create a strong, effective profile on LinkedIn, use it to build and engage a network, and to find and make opportunities.
*What is Linkedin?
* How to make a Great profile in Linkedin?
* How to rank yourself #1 in Linkedin in your filed.
* Best practice for linkedin
* What you need to know about Linkedin Groups
* What you need to know about Linkedin Jobs
* How to communicate effectively on linkedin
* How to be effective in linkedin
* Set your Privacy Setting in linkedin
* common Mistakes in Linkedin
Conquer the Algorithm and Feed Your Brand in 2024:
Tired of social media feeling like a bottomless pit for your content?
Ready to cook up a feast of engagement and watch your audience devour it?
"Lessons in Social Media Marketing 2024" is your ultimate recipe book for building a mouthwatering online presence that leaves users craving more. Get ready to:
Master the algorithm's secret spices: ️ Unlock the key ingredients to organic reach and skyrocket your visibility.
Craft content that sizzles: Write sizzling captions, design drool-worthy visuals, and create stories that keep them coming back for seconds.
Build communities that connect: ❤️ Cultivate a loyal following who are hungry for your brand's unique flavor.
Turn followers into customers: Convert your audience into raving fans and watch your sales sizzle.
It's time to ditch the bland social media blandness and serve up a feast of success! In this ebook, you'll find:
Actionable strategies for every platform: From TikTok's trendy bites to Instagram's photogenic plates, we've got the recipe for every taste.
Expert tips and tricks: Learn from the masters and watch your social media skills level up like a seasoned chef.
Real-world case studies: Get inspired by brands who have mastered the art of social media marketing and replicate their success.
Bonus content: Templates, checklists, and more to keep your kitchen (a.k.a. social media strategy) running smoothly.
So, grab your apron and get ready to cook up a storm! This book is your passport to social media stardom, where your brand is the main course and engagement is the dessert.
Ready to take your first bite? Dive into "Lessons in Social Media Marketing 2024" and feast on success!
LinkedIn's targeting abilities, publishing platform and advertising options make it a must-have tool for marketing and sales professionals and their companies. Get up to speed quickly with B2B lead generation with this slideshare.
Contents:
1. Individual Setup
2. Individual Publishing (Long-form posts)
3. Who’s Viewed Your Profile
4. Advanced Search
5. Groups
6. Premium Members
7. Company Page Setup
8. Company Publishing (updates)
9. Self-serve Ads
10. Marketing Solutions
If your company needs to submit a Marketing Communications Proposal PowerPoint Presentation Slides look no further.Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. http://bit.ly/3bo7s1P
You need a tool to help you methodically create a marketing communications plan. This is important because your marketing communications plan directs how you will communicate with employees, clients, media, and other parties. Without a proven approach and premium tool-kit, you will need to spend additional time creating this communications plan.
This Marketing Communications Plan Playbook presents a MarCom Plan methodology that highlights our kit of premium tools & templates . The purpose of this is to help you develop a marketing communications plan that is guided by corporate marketing strategy, supports individual product marketing plans, and that achieves awareness and promotional guides.
Learn the basics of LinkedIn -
What is LinkedIn
Australian Social Media statistics
Why is LinkedIn important for Business Development
Why we should use LinkedIn
How to create a company page
4 steps to generate leads on LinkedIn
The 5 Principles of persuasion
Understanding LinkedIn analytics
How to export your LinkedIn connections
How to create a content plan for your posts
Where to source great images for your social media
How often to post on LinkedIn and what to post
How to Fully Take Advantage of LinkedInNikki Little
Getting started with LinkedIn, the 10 most important profile elements, how to network on LinkedIn, how to visualize your connections, the most important elements of a company page and what not to do on LinkedIn.
LinkedIn is The world’s largest professional social media network in the world.
this presentation shows main points about LinkedIn..
- What's LinkedIn??
- Why LinkedIn??
-How to build all-star profile?
-How to be active on LinkedIn??
Social Media Management Proposal PowerPoint Presentation SlidesSlideTeam
If your company needs to submit a Social Media Management Proposal PowerPoint Presentation Slides look no further.Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. http://bit.ly/3bdxx3H
A HubSpot webinar that gives a high-level overview of linkedin tools for marketing, then goes into specific questions from marketers about using linkedin.
Don\'t like selling? This is your ticket. Learn the 4 rules of Personal /Branding and get your potential customers to arrive on your doorstep pre-sold!
10+ Social Media Tips - Social Media Starts with a Content StrategyJoe Pulizzi
Presentation originally given for the Virtual MENG chapter, Joe Pulizzi discusses the most important aspect of successful social media - the content strategy. Then proceeds to give tips, tricks and insights into creating a plan that makes sense for you. Blogging, Twitter and more is covered.
The Customer Success Playbooks You Need to Drive AdoptionAmity
Driving adoption is critical for ensuring that customers get maximum value out of their technology investment. It is also increasingly important for technology providers as they continue to embrace recurring revenue business models.
Customer Success teams equipped with well-defined playbooks are uniquely positioned to deliver on this charter. In this webinar, Neil Jain and Aman Singh of Waterstone Management Group will share key insights and best practices around how to successfully drive adoption through Customer Success playbooks.
The Top Skills That Can Get You Hired in 2017LinkedIn
We analyzed all the recruiting activity on LinkedIn this year and identified the Top Skills employers seek. Starting Oct 24, learn these skills and much more for free during the Week of Learning.
#AlwaysBeLearning https://learning.linkedin.com/week-of-learning
Want to know more about building your brand and engaging your target audience? This presentation covers these topics plus the latest in talent migration trends in Ireland.
If your company needs to submit a Marketing Communications Proposal PowerPoint Presentation Slides look no further.Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. http://bit.ly/3bo7s1P
You need a tool to help you methodically create a marketing communications plan. This is important because your marketing communications plan directs how you will communicate with employees, clients, media, and other parties. Without a proven approach and premium tool-kit, you will need to spend additional time creating this communications plan.
This Marketing Communications Plan Playbook presents a MarCom Plan methodology that highlights our kit of premium tools & templates . The purpose of this is to help you develop a marketing communications plan that is guided by corporate marketing strategy, supports individual product marketing plans, and that achieves awareness and promotional guides.
Learn the basics of LinkedIn -
What is LinkedIn
Australian Social Media statistics
Why is LinkedIn important for Business Development
Why we should use LinkedIn
How to create a company page
4 steps to generate leads on LinkedIn
The 5 Principles of persuasion
Understanding LinkedIn analytics
How to export your LinkedIn connections
How to create a content plan for your posts
Where to source great images for your social media
How often to post on LinkedIn and what to post
How to Fully Take Advantage of LinkedInNikki Little
Getting started with LinkedIn, the 10 most important profile elements, how to network on LinkedIn, how to visualize your connections, the most important elements of a company page and what not to do on LinkedIn.
LinkedIn is The world’s largest professional social media network in the world.
this presentation shows main points about LinkedIn..
- What's LinkedIn??
- Why LinkedIn??
-How to build all-star profile?
-How to be active on LinkedIn??
Social Media Management Proposal PowerPoint Presentation SlidesSlideTeam
If your company needs to submit a Social Media Management Proposal PowerPoint Presentation Slides look no further.Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. http://bit.ly/3bdxx3H
A HubSpot webinar that gives a high-level overview of linkedin tools for marketing, then goes into specific questions from marketers about using linkedin.
Don\'t like selling? This is your ticket. Learn the 4 rules of Personal /Branding and get your potential customers to arrive on your doorstep pre-sold!
10+ Social Media Tips - Social Media Starts with a Content StrategyJoe Pulizzi
Presentation originally given for the Virtual MENG chapter, Joe Pulizzi discusses the most important aspect of successful social media - the content strategy. Then proceeds to give tips, tricks and insights into creating a plan that makes sense for you. Blogging, Twitter and more is covered.
The Customer Success Playbooks You Need to Drive AdoptionAmity
Driving adoption is critical for ensuring that customers get maximum value out of their technology investment. It is also increasingly important for technology providers as they continue to embrace recurring revenue business models.
Customer Success teams equipped with well-defined playbooks are uniquely positioned to deliver on this charter. In this webinar, Neil Jain and Aman Singh of Waterstone Management Group will share key insights and best practices around how to successfully drive adoption through Customer Success playbooks.
The Top Skills That Can Get You Hired in 2017LinkedIn
We analyzed all the recruiting activity on LinkedIn this year and identified the Top Skills employers seek. Starting Oct 24, learn these skills and much more for free during the Week of Learning.
#AlwaysBeLearning https://learning.linkedin.com/week-of-learning
Want to know more about building your brand and engaging your target audience? This presentation covers these topics plus the latest in talent migration trends in Ireland.
Presentation Job Search Circle. New from LinkedIn 2016BRUCE Bixler
Presentation Job Search Circle. New from LinkedIn 2016. How to adjust your privacy settings, join groups, and skills section features behind the skill.
How to write a winning resume and cover letter: Stand out by telling your storyIdealist Careers
Get one step closer to your dream job by crafting a resume and cover letter that not only showcase your personality, but also tell the hiring manager why you'd be a great fit for the job. In this presentation, we offer step-by-step guidance on how to stand out by telling your story and offer examples of resumes and cover letters from successful job seekers.
Singer-songwriter Matt Henshaw used his profile to launch a career comeback. He proves no matter what your dream - it’s all about how you put yourself out there.
What’s your dream? Picture yourself where you want to be and let LinkedIn help you get there.
Follow the advice in the presentation to build yourself an amazing Linkedin profile. Step-by-step advice about how to stand out from the crowd on Linkedin. Give you Linkedin profile some attention today.
The LinkedIn Job Search Guide is your tactical toolkit for getting a job you love.
The LinkedIn Job Search Guide can be read one page at a time, one chapter at a time, or in entirety. The recommended tactics and tools were developed with U.S. job seekers in mind, however many of the strategies may be applied internationally.
Good luck with your job search and we hope that the following guide will put you in the driver’s seat as you develop your career.
Completing Your LinkedIn Profile: 17 Key ElementsDerek Edmond
Completing Your LinkedIn Profile: 17 Key Elements. My supporting slide deck in association with this blog post: http://ow.ly/A2V7L
Additional recommendations I've written for LinkedIn can be found here
http://ow.ly/A2Vb8
http://ow.ly/A2Vdj
http://ow.ly/A2Veq
This seminar took place on November 20, 2014 at Co-working +961 as part of Global Entrepreneurship week in Lebanon and aimed to help entrepreneurs optimize their online presence well for business.
Using LinkedIn, Facebook, and Twitter can help you land that dream job. This presentation gives you tips and techniques to broaden your job search using social media and social selling.
Social Media for Effective Networking and Knowledge-building CapabilitiesJoe Kovacs APR
I co-presented for the American Institute of CPAs (AICPA) on social media for effective networking and knowledge-building capabilities with a concentration on how nonprofits can utilize LinkedIn as a networking tool. The presentation took place at AICPA's National Not-for-Profit Industry Conference on June 21, 2013 in Washington, DC and covered resources available specifically for nonprofits, groups of particular interest to nonprofit organizations and communications strategies that lead to successful online relationships.
Sharpen your social media skills: Fuel a successful job search onlineJennifer Brabson
Fuel Your Job Search with Twitter, LinkedIn & Facebook
Using social Media to find your next job is a great place to start! creating a personal brand that will be found and respected online is the way to start.
Your presence is how people form their impressions of you – your resume, social networks such as LinkedIn and Twitter, even your own personal blog and website. These are all great ways for people to find you and learn more about who you are as a person. In this session, you’ll learn how to make your LinkedIn profile shine and how to set yourself apart and get your foot in the door.
Sharpen your social media skills: Fuel a successful job search onlineAdecco Staffing, USA
If you think that social media is just for keeping in touch with friends and family, you need to think again. Today, 92 percent of employers and hiring managers use social media to recruit and screen candidates. So, if you are searching for a job, you need to sharpen your social skills.
Our upcoming webinar can help. We’ll give you an inside look at how recruiters use social media and give you the advice you need to position yourself as the perfect candidate.
Topic:
Sharpen your social skills: Fuel a successful job search online
During this webinar, we will cover the following:
Striking a balance between your personal and professional presence
Facebook, Linkedin & Twitter - Networking tips and apps
Recent changes in social media that will affect your job search
How employers are using social media to find and evaluate you
Aired:
Thursday, May 30, 2:00pm EDT
Register now
Presented by:
Jen Brabson, Digital Marketing Manager at Adecco Staffing
Jen has more than eight years of experience in social media and digital and traditional marketing. Her expertise includes business-to-business, business-to-customer and personal brand development. She is a nationally recognized social branding and career coach. You can find Jen on Twitter @jenniferbrabson
Linked in updates you need to know and masterMaggi Finlayson
LinkedIn isn’t just a great social media fad that can help you find a new job. It’s also an amazing resource that can help drive sales for your business!
This presentation shows you how to find a job online using social media & recruitment website. The resources are mostly catered to Lebanon and the Middle East.
Use social selling techniques to supercharge your job search. Find out how to use social media to establish a personal brand and market yourself to find that next job.
The Connect Your Community (CYC) program provides broadband training, equipment and support for 26,000 low-income individuals and their households in seven separate communities.
CYC is funded through a two-year grant from the U.S. Department of Commerce’s Broadband Technology Opportunities Program. Being in the final year, we are preparing staff to search for their next position.
The Connect Your Community (CYC) program provides broadband training, equipment and support for 26,000 low-income individuals and their households in seven separate communities. CYC is funded through a two-year grant from the U.S. Department of Commerce’s Broadband Technology Opportunities Program. Being in our final year, we are preparing our staff to search for their next position, post-CYC.
In a competitive job market, interviews are as much about enthusiasm and presentation as your applicable skills and relevant experience. You need to know what you want, how your experience applies, and how to present yourself in the best way possible. In this session, you will learn how hiring managers think, and how to impress them, as well as build your speaking and body language skills. We’ll also cover persuasive presentation – and what that entails – doing your research on the job and on the hiring manager, which questions to ask, how to practice your “story” in terms of many common questions interviewers ask, and effective ways to link your experiences directly to the opportunity at hand.
Presentation for women returning to the workforce on how to develop and navigate your personal brand. Includes personal branding exercises to develop a compelling and memorable personal brand; comprehensive LinkedIn profile strategies; social media profile tips; tips for interviewing success.
Presentation given at the Berkeley WAG group on 2_4_15. Covering a variety of strategies and best practices for small businesses to leverage/optimize social media, blogging, online selling, Yelp, and other digital strategies.
Presentation sponsored by the Southern Marin Moms Club for those looking to create a compelling personal brand online and offline, learn best practices for networking, and develop a powerful and comprehensive LinkedIn profile.
Great discussion of the following: Overview of Social Media B2B, some compelling stats, case studies, how-tos for content strategy, Facebook, twitter, YouTube, LinkedIn and blogs!
Completely updated as of August 2011. Facebook strategy and best practices for creating and optimizing your Facebook Page. Includes: branding, messaging, design, content, timing, scheduling, applications, fan growth, virality, measurement and analytics.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Digital Marketing Trends - Experts Insights on How
LinkedIn Workshop: Create and Optimize Your LInkedIn Profile
1. GUIDE: CREATE AND OPTIMIZE YOUR
LINKEDIN PROFILE
June 2016
by Robeen Frank
2. Copyright 2016 Robeen Frank robeenf@gmail.com
Yours Truly
Social Media
!
I work with companies
large and small to help
them build and tune-up
an engaging online
presence.
!
I’m known as a dynamic
speaker and speak
regularly at national
conferences, companies,
and events.
2
Personal Branding
!
I help individuals in many
fields create powerful
personal brands.
!
My personal branding
strategy is featured in the
recent book “Digital
Marketing” written by
Larry Weber and endorsed
by Reid Hoffman
(Chairman, Founder/
LinkedIn) and John
Donahoe (CEO/eBay).
Reboot Camp
!
Innovative program to help
Moms confidently re-enter
the workforce after a
break.
!
Six inspiring and pragmatic
sessions cover topics from
networking and interview
skills to social media and
personal branding, plus two
hours of one-on-one
coaching.
3. Copyright 2016 Robeen Frank robeenf@gmail.com
Want More Help?
Sometimes its easier with the assistance of an expert!
robeenf@gmail.com
linkedin.com/in/robinfrank!
robeenf.com
slideshare.net/robeen
pinterest.com/robeen
I provide personalized LinkedIn profile services to individuals and organizations.
Contact me at robeenf@gmail.com to work with me. I’ll get back to you quickly.
Enjoy the presentation and good luck
with your profile!
3
4. Copyright 2016 Robeen Frank robeenf@gmail.com
Today’s Workshop
• LinkedIn - compelling
numbers
• Profile - creating,
updating and
optimizing
• Best practices for
organizing, SEO, &
more
• Networking best
practices using
LinkedIn
4
9. Copyright 2016 Robeen Frank robeenf@gmail.com
Just How Important is Your LinkedIn Profile?
9
10. Copyright 2016 Robeen Frank robeenf@gmail.com
LinkedIn as a Personal Branding
Platform
• Tell your story
• What you include/don’t
include
• What you emphasize is
informed by the next job you
are looking to get
• Integrate visual aspects to bring
your personal brand to life and
tell your story
• Photo/background image
• Summary
• Graphics/Presos/Documents
• Projects
• Volunteer sections
10
11. Copyright 2016 Robeen Frank robeenf@gmail.com
Key Components of Your Profile:
Best Practices
11
12. Copyright 2016 Robeen Frank robeenf@gmail.com
It’s a No-Brainer
• Update your profile
▫ Keeps you top of mind
with your friends and
connections
▫ Particularly if you post
updates as well
▫ Most people have no
idea on what they are
missing out on
12
13. created by Robeen Frank robeenf@gmail.com
Before You Edit - Turn Off Notifications
• Hover over your profile on
the upper right
• Select “Manage” on the
line for Privacy & Settings
• Choose “Turn on/off your
activity broadcasts”
13
14. Copyright 2016 Robeen Frank robeenf@gmail.com
Customize Your Profile URL
• While on your LinkedIn profile page, your URL has some strange characters and looks
funny - this is not the URL you want to share
• Click the Edit icon next to the URL link under your profile photo
• First come/first serve - aim for using your first/last name
• Use it below your email signature, blog, business card, etc.
• If you are from another country, your URL will begin with a 2 letter code based on
the country you listed on your profile. You can still edit the final field to the name
you have chosen.
14
15. Copyright 2016 Robeen Frank robeenf@gmail.com
Use a Good Image
• Your photo sends a strong
message of who you are
• Use a head shot with a clean
background, a smile and a
clear view of your eyes
• Best photo is a smiling face
and a little bit of your
shoulders
• Make sure it isn’t blurry, or
grainy
15
16. Copyright 2016 Robeen Frank robeenf@gmail.com
Use Canva to Crop Your Image
• Sometimes LinkedIn’s
editor does not work
• www.canva.com will
allow you to resize, crop
and save your images
• No need to use a
complex image editor
like photoshop
• Select custom image:
200x200
• Upload - drag and drop
edges until your photo
fits the space
• Download as image for
web
16
19. Copyright 2016 Robeen Frank robeenf@gmail.com
Optimize Your Headline
• Most people only look at your picture and headline
• Craft a compelling headline, even if you are not employed
• Your headline is strongly weighted in LinkedIn search
19
20. Copyright 2016 Robeen Frank robeenf@gmail.com
Your Headline = Search Keywords
• Your headline is strongly weighted in LinkedIn search
• You have 120 characters to play with – maximize it
• Most people only look at your picture and headline
• Think about the keywords used by ideal employers to search for what you
offer
• 3 keywords that represent your job history and ideal job
• Focus on transferrable skills needed for your next job if you are switching
careers
• Emphasize important titles
• Look at others in your industry: “Show examples”
20
21. Copyright 2016 Robeen Frank robeenf@gmail.com
"See what others in your industry are using"
21
23. Copyright 2016 Robeen Frank robeenf@gmail.com
Who’s Viewed My Profile?
• Watch “Who’s viewed my profile” to see if
changes have an impact on views
23
24. Copyright 2016 Robeen Frank robeenf@gmail.com
Skills Section
• Others endorse you for skills - and it shows up below your work
experience on your profile
• You can add, remove,and reorganize skills
• I recommend moving this to last
24
26. Copyright 2016 Robeen Frank robeenf@gmail.com
Your LinkedIn Summary
• Similar to an Objective on a resume
but more personal
• NEVER be dry and dull
▫ This is a first impression
▫ Project some personality
• Reflect and emphasize your personal
brand
▫ What you do, and your unique skills
and abilities
▫ What you are known for
▫ Big accomplishments
▫ Why you got into your industry
▫ Why you do what you do!
▫ (Simon Sinek Ted talk: How
Great Leaders Inspire Action)
• Beware of too many buzzwords
▫ Banish the beige word speak
26
27. Copyright 2016 Robeen Frank robeenf@gmail.com
Beef Up Your Summary Section
• Contact info easy to
find
• Use first tense - I
was….
• 3-5 paragraphs -
bullets in the middle
• Walk through your
work passions, key
skills, unique
qualifications, and
industries
27
28. Copyright 2016 Robeen Frank robeenf@gmail.com
Have a Clear Call to Action
• Tell your reader what to
do once they’ve
finished reading your
summary
!
• Tell them how to reach
you!
28
I am open to new consulting opportunities. If you would like to learn more about
my social media services!
• Visit http//www.robeenf.com!
• Email me at robeenf@gmail.com!
• Call me at…. (your decision here)
30. Copyright 2016 Robeen Frank robeenf@gmail.com
Be Found to Be Hired
30
• Keywords for job search
▫ Used on LinkedIn (by
recruiters/employers
▫ Used to describe job or job
skills
• Develop your keywords – look at
specific words in descriptions of
jobs you want!
• Top categories
• Job titles, skills, tools/
software, certifications,
education, employer
categories, professional/
technical acronyms or industry
insider terms, etc.
31. Copyright 2016 Robeen Frank robeenf@gmail.com
Storytelling For Your Audience
• Write for the desired audience
▫ Craft the tone/content
accordingly
▫ Communicate job-seeking
interest, if seeking a job
• Tell an ENGAGING story
▫ Lure the reader in/sell
yourself!
▫ Conversational, fun, lively
• Think achievements, not tasks
▫ Hiring manager are familiar
with responsibilities, what
sets you apart are
accomplishments
31
32. Copyright 2016 Robeen Frank robeenf@gmail.com
32
Content Strategy, Online Community Manager
33. Copyright 2016 Robeen Frank robeenf@gmail.com
Business Operations I Strategic Planning I
Digital Marketing I HR Program Management
33
38. Copyright 2016 Robeen Frank robeenf@gmail.com
Summary Section Template
• What do you do - what problem
do you solve and how?
• How you are different?
• Why you do what you do?
• Personal brand, your passion
• How did you get where you are
today?
• Explain concisely in a way that
makes you look interesting
and motivated
• Be prepared to have many
revisions just like your resume
• Might see someone that has a
job you want and emulate
38
39. Copyright 2016 Robeen Frank robeenf@gmail.com
Your Experience Section
• Your objective is to stand out from the crowd and
the way to do this is with qualitative statements
39
40. Copyright 2016 Robeen Frank robeenf@gmail.com
Be Quantitative in Your Experience
• Responsibilities of your previous jobs
are not as important - because
everyone usually has these
• INSTEAD - demonstrate the
outcomes of what you did
• Numbers and symbols translate to
recognition with employers, so use
them whenever you can
• Always show all numbers as digits ~
they will catch the eye better
• Percentages protect sensitive
company information and show the
impact of your efforts - they make
your statements LEAP off the page
• Examples
• “Increased sales $1 million over
2014 fiscal year”
• “Increased sales 43% over prior
year.”
40
41. Copyright 2016 Robeen Frank robeenf@gmail.com
Complete Experiences, Keyword-Rich
• A POWERFUL profile
includes past
experiences
• Highly sensitive to SEO
• Include keywords people
are using to find
someone like you
• Your goal is to optimize
the likelihood that you
will be discovered
(suggested by LinkedIn
search)
41
42. Copyright 2016 Robeen Frank robeenf@gmail.com
Keywords for 2016
OUT
• Results-driven
• Hardworking
• Innovative
• Exceptional
• Good communication skills
• Effective
• Outstanding
• Highly motivated
• Effectual leader
• Has talent for
• Go-to person
• Team player
• Strategic thinker
• Think outside of the box
42
!
IN
• Improved
• Achieved
• Managed
• Trained/mentored
• Resolved
• Created
• Increased/decreased
• Volunteered
• Influenced
• Under budget
• Won
• Ideas
• Launched
• Negotiated
• Revenue/profits
43. Copyright 2016 Robeen Frank robeenf@gmail.com
Effective Phrases - Suggestions/Ideas
• Shaped 2 new business acquisition strategies
targeting …
• Pioneered executive briefing on market
intelligence
• Ranked number-one in sales in my department
• Negotiated new contract for department
successfully
• Increased sales productivity by 15 percent
• Was named employee of the year
• Created a new incentive program for
employees
• Launched and directed frameworks to ensure
consistency and efficiency across business
processes and deliverables
• Delivered final release of 4 company websites
• Developed and executed 6 separate marketing
campaigns generating over 250 sales leads
43
44. Copyright 2016 Robeen Frank robeenf@gmail.com
Don’t Just Say It, Display It
!
• Portfolio feature - you can add photos, videos, documents, linked articles
with images, screenshots, audio recordings, and SlideShare presentations
• Highlight work samples, client work, launches, special projects, press, and
tweets from speaking engagements.
• Not many are using this yet
44
45. Copyright 2016 Robeen Frank robeenf@gmail.com
90% of information transmitted to the brain is visual,
and visuals are processed 60,000X faster in the brain
than text
47. Copyright 2016 Robeen Frank robeenf@gmail.com
Volunteering Can Be Just as Powerful as
Work Experience
47
48. Copyright 2016 Robeen Frank robeenf@gmail.com
Volunteer Positions Demonstrate Highly
Valued Traits - Important to Employers
48
• Proves you have transferrable skills and can deliver results
• Communicates your ability and desire to make the people around you
better
• Showcases how you can act as a team player to support key initiatives
49. Copyright 2016 Robeen Frank robeenf@gmail.com
Focus on Demonstrable Results and Facts
49
• Explain the need of the organization and how your skills were
important to its mission
• Highlight the initiative you took
• Provide relevant data points of how you made an impact
• Articulate how you also spent time developing the skills of the
people you were volunteering with
• Show growth in the role and leadership where possible
50. Copyright 2016 Robeen Frank robeenf@gmail.com
Showcase in Volunteer Section
50
• Highlight specific
projects and smaller
volunteer tasks that
aren’t as relevant to
your skills
• Add in specific
accomplishments
51. Copyright 2016 Robeen Frank robeenf@gmail.com
Projects
• Move your cursor over Profile
at the top of your homepage
and select Edit Profile
• If you've never added a
project before, click the Add
a Section beneath your profile
summary
• Note: You can click View More
to expand your selection of
options
• If you've previously added a
project, scroll down to the
Projects section on your
profile and click Add Project
51
52. Copyright 2016 Robeen Frank robeenf@gmail.com
Organizing & Moving Sections
• Can move larger sections like Experience, Volunteer, Skills, etc.
• When in edit mode, simply hover your mouse over the
double-sided arrow next to the Edit link for each section.
• Your mouse will turn into a four-arrowed icon, at which
point you can click, then drag and drop to another position
on your profile.
• Within a section - LinkedIn only allows you to rearrange current
positions - that is all
• But you choose what to display - and it all should tell a story
about how you have the skills and experience to succeed at the
job you are looking to get
52
53. Copyright 2016 Robeen Frank robeenf@gmail.com
Character Limits
• Professional Headline
• 120 characters
• Company Name
• 100 characters
• Summary
• 2000 characters
• Public Profile URL
• 30 maximum characters
• Position Title
• 100 characters
• Position Description
• 2000 maximum characters
• Skills
• Up to 25 skills using 60 characters per skill
• LinkedIn Status Update
• You can use up to 700 characters
53
54. Copyright 2016 Robeen Frank robeenf@gmail.com
• Increase your ranking 10X
• Add a personal message
when you ask for a
recommendation
• Be strategic - your reco’s
should emphasize different
talents and aspects of your
skills
• You can choose to hide/
display any recommendation
54
Recommendations
55. Copyright 2016 Robeen Frank robeenf@gmail.com
Be Strategic About Recommendations
• Look at jobs you want - map your skills to those required by the job and strategize
• Which of your managers can speak to each skill?
• Ask each person to discuss 2-3 skills - and provide those
• Ask them to include: how long they’ve worked with you, background on how they
know you, description of the 2-3 skills you asked them to discuss, and at least one
specific success example
• As a last resort, and if you have a good relationship - you could consider offering to
write it for their review
• Find people similar to you and look for recommendations you find compelling
55
56. Copyright 2016 Robeen Frank robeenf@gmail.com
Get Noticed By Your Network
• Update your status
• Like, comment and share
your connections’ status
updates
• Make a change in your
profile (add a new skill)
• Write a recommendation
• Get recommended (ask)
• Endorse someone’s skills
• Join a group
• Follow new company
• Follow new thought leader
• Make a new connection
56
57. Copyright 2016 Robeen Frank robeenf@gmail.com
SEO Checklist for LinkedIn
• 100% profile completeness
• Target keywords in profile
heading
• Professional and natural in
summary (with keywords)
• Job descriptions with bullet
points for easy scanning/SEO
• Optimize skills for keywords
• Vanity URL – also helps
outside LinkedIn
• Connections and groups also
drive search rankings
57
58. Copyright 2016 Robeen Frank robeenf@gmail.com
Your Connections Strategy - Go to
500+, But Review Each Request!
• The Network Effect – larger
networks are more valuable
• Swarm Theory – large
numbers of trends more
accurate (basis for LinkedIn
endorsements)
• Recruiters – search results in
order of connectedness
• Theory of Weakest Link –
biggest leaps don’t happen
with first degree connections
• Fear/downside? – can always
remove connections if spam
58
59. Copyright 2016 Robeen Frank robeenf@gmail.com
Getting a Job is 60% Networking
• 20% - Applying
directly to a job
• 20% - Great
resume, online
brand, LinkedIn,
social
• 60% - Networking
59
60. Copyright 2016 Robeen Frank robeenf@gmail.com
How to Get a Meeting with Someone You
Don’t Know
• Networking - forwards and backwards
• Maximizing your use of LinkedIn
60
61. Copyright 2016 Robeen Frank robeenf@gmail.com
Networking: Quality not Quantity
• Deepen your connection
▫ People you have just met or may have known your whole life
▫ People in our networks serve a variety of purposes – they can stimulate
our thinking, expand our options, help us make better decisions,
provide insight into our careers
• Be a people hub
▫ One of the most valuable things you can do for someone is connect
them with the right person
▫ Facilitate a mutually beneficial connection
61
62. Copyright 2016 Robeen Frank robeenf@gmail.com
Be Strategic: The Direction of Your Network
Is In Your Hands
62
63. Copyright 2016 Robeen Frank robeenf@gmail.com
Weak Links Are More Powerful
63
• Account for most of the structure of social networks in society as
well as the transmission of information through these networks
• More novel information flows to individuals through weak rather
than strong ties
• Our close friends tend to move in the same circles that we do –
and the information they receive overlaps considerably with what
we already know
64. Copyright 2016 Robeen Frank robeenf@gmail.com
Network Is a Verb Not a Noun
• Care and feeding of your network
▫ Give something of value in every interaction
▫ Send a message with an update or article or
interesting event
64
65. Copyright 2016 Robeen Frank robeenf@gmail.com
Why Don’t We Follow Up?
• You’re one connection away
from getting the job of your
dreams
• Sometimes you MEET that
one connection - you know
it’s right for you, and you
know it’s right for them, but
for some reason, you NEVER
follow up
• We forget
▫ Negative thoughts prevent
you from taking action
▫ Networking can feel forced,
unnatural, and contrived
65
66. Copyright 2016 Robeen Frank robeenf@gmail.com
The Key to The Successful Follow-Up
• Create a calendar reminder for
yourself that is 2-10 days away
• How to make sure they read it?
▫ Say: I’ll email you in a week or
two
▫ Email content: offer a potential
solution, data, research you
think they would be interested
in and/or ask a question that
demonstrates some knowledge
▫ Are you going to XYZ event?
▫ Do you think competitor
ABC's new launch/positioning
will be impactful?
66
67. Copyright 2016 Robeen Frank robeenf@gmail.com
Getting Referrals and Introductions
• Increase your chances of being interviewed and getting a
better job by 5-10X over applying directly
• Some connections you make along the way will surprise you,
and put you on a path you never even considered
67
68. Copyright 2016 Robeen Frank robeenf@gmail.com
Networking Forwards with LinkedIn
• Target 10 people who can vouch
for your past performance and
future potential (goal is 4)
▫ Professors, advisors, or social
connections
• Reach out - ask if they would be
comfortable recommending you
to connections in companies or
industries of interest to you
▫ Get the names of 4 people and
an intro
▫ Look at their LinkedIn - have
specific people in mind
▫ Track everything in a
spreadsheet
68
69. Copyright 2016 Robeen Frank robeenf@gmail.com
LinkedIn Introductions - Trusted Connections
• Look at a job/company you are interested in
• Find who you're connected to (1st Degree) who knows someone
in the company (2nd Degree) and ask to be referred/introduced
69
70. Copyright 2016 Robeen Frank robeenf@gmail.com
Networking Backwards – How to Find Your
Ideal Contact
70
71. Copyright 2016 Robeen Frank robeenf@gmail.com
InMail – When You Have No Connections
• You can send an inMail to anyone
• For pay (avoids spam)
• If you don’t receive a reply, LinkedIn will refund your credit
automatically
71
72. Copyright 2016 Robeen Frank robeenf@gmail.com
Talking to Strangers
• Lead with something in common
▫ Contextualize the conversation -
mention how you found them
• Get to your point fast
• Reassure the person that you’re not
asking for a favor
▫ Be firm that you are just looking
for a meeting
• Talk about what makes you
qualified - your personal brand
pitch here!
• End with a strong call to action
with a time limit
▫ Mention that you need only 15
minutes of their time
• Be respectful - show appreciation
for their time
72
73. Copyright 2016 Robeen Frank robeenf@gmail.com
The (Almost)Perfect Meeting Request
Dear [name],
I found your profile through the [name the common LinkedIn Group or
network] on LinkedIn. I have been working as a [name last position] at [name last
company], and I am in the process of making a career transition.
It would be helpful for me to find out about your experiences as a [name role]
for [target company]. I promise not to take more than 15 minutes of your time.
!
I am not expecting to discuss a particular job opening, but I would appreciate
being able to talk with you on an informational basis.
!
What is the best way to reach you this week? Do you have any availability this
coming Thursday or Friday? I thank you in advance.
Regards,
[your name]
73
74. Copyright 2016 Robeen Frank robeenf@gmail.com
Change the Game
• Offer value before you ask for anything
▫ How can I help this person?
▫ Do not discount yourself - offer what you have based on what people
need
▫ Add value - Offer to create a website, a video, or?
!
• Do your research
▫ Know the basics - take time to check Google, Twitter, LinkedIn,
Facebook, etc. so you understand what the person is all about
▫ Find the details - look for common hobbies or a hook
▫ One of my mentors is someone I connected with because I reached
out and mentioned we both like to scuba dive
74
76. Copyright 2016 Robeen Frank robeenf@gmail.com
Your Turn!
• Create your LinkedIn profile
• Use this presentation + your personal brand + your resume
• Look at the examples provided
• Search for others who have jobs you want and are in your
industry - find 5 profiles you would like to emulate
• Turn off notifications to your network while editing
76
77. Copyright 2016 Robeen Frank robeenf@gmail.com
slideshare.net/robeen
robeenf@gmail.com
linkedin.com/in/robinfrank!
robeenf.com
I work with companies and individuals to help
them navigate the online world. If you need
help with websites, social media, or online
marketing please get in touch.
!
Contact me at robeenf@gmail.com - I’ll get
back to you quickly.
Check out my other Social Media and
Digital Strategy Guides on Slideshare
Brand me …
77