This document discusses how to achieve success on LinkedIn. It provides tips for setting up a LinkedIn profile including adding contact information, work history, education, skills, and a photo. It recommends using a descriptive professional headline and keywords. Additional tips include joining groups, utilizing the search and company profile features, and making regular status updates. LinkedIn is positioned as a professional social media platform focused on career networking and opportunities to engage with others in one's industry.

1. Achieving LinkedIn Success
A social media talk by Leora Wenger

2. Q: What is LinkedIn?
A: LinkedIn is the world’s largest
professional network. It can be used
to connect with those you already
know or to broaden your
professional outreach and meet
others in profession.
Read more: http://learn.linkedin.com/what-is-linkedin/

3. Who are you?

4. What you need to set up
your LinkedIn profile:
1. Email Address
2. Password
3. Zip code
4. Job Title and Company (if employed)
5. Education, personal info, skills
6. Employment, past and present
7. photo of yourself

5. Use a generic description of
your professional headline.
Label yourself what you would like
to be, rather than being limited to
what your last title was.

6. Use keywords in your LinkedIn profile
See
http://www.linkedstrategies.com/linkedin-keyword-optimization/

7. Top 10 Features
Via: PowerFormula for Linkedin Success

8. NEW: Add Sections
Sections might include languages, publications, real estate,
awards, travel, certifications, polls, SlideShare presentations
Go to Edit Profile to add a new section.

9. LinkedIn Groups
• Opportunities to engage
• Opportunities to meet other
professionals
• Ask questions
• Answer questions – show expertise

10. Utilize Search
Search by people, companies, jobs, answers,
groups, updates

11. Company Profiles
• Set up a profile for your company
• Follow companies on LinkedIn

12. Is LinkedIn boring?
And maybe it is, and maybe
that’s a good thing. Focus is
on work and text. No pictures.

13. No images on LinkedIn
So I can’t include images I created such as this one for a recent post on WordPress.

14. Comparison with other social media platforms
• Twitter
• Pinterest
• Google+
• Facebook

15. For further exploration
• Read blog posts on LinkedIn (see handout)
• Work on your profile – add keywords
• Join some LinkedIn groups
• Update your status once a week or once a month