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How to build a strong brand on linkedin
This document provides an introduction to building a strong professional brand on LinkedIn, highlighting its importance for business networking, reputation building, and career opportunities. It offers guidance on creating a complete LinkedIn profile, including tips for effective summaries, skills display, and the dos and don'ts of using the platform. Additionally, it discusses the significance of participating in groups, sharing content, and leveraging LinkedIn as a tool for professional growth and networking.
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How to build a strong brand on linkedin
- 1. The Answers EveryBusiness Owner Deserves: How to Build A Strong Brand On LinkedIn
- 2. An introduction toLinkedIn LinkedIn is a business network Emphasizes on building reputation and connecting to jobs and business opportunities People in your network are called “connections” as opposed to “friends”
- 3.
- 4. Here’s What ToExpect An Introduction to LinkedIn (What, Why, How & Facts) Building a Complete LinkedIn Profile and its importance The Dos and Don’ts on LinkedIn A Special Package Q & A Session
- 5. LinkedIn is mostly knownas a social networking site designed especially for the business community.
- 6. LinkedIn gives usprofessional, business opportunities and new ventures. You can also consider LinkedIn as a SEARCH ENGINE for business professionals and check what professional background and experience other people from the industry have.
- 7. Great space to: shareyour content reach customers promote your brand build strong relationships
- 8. • Recruiters • MarketingFirms • Small Businesses • B2B Companies • Coaches • Internet Start-ups LinkedIn is suitable for:
- 9. • E-commerce sites(i.e. Online Wedding Shop) LinkedIn is not suited to:
- 10. TAKE A LOOKAT SOME LINKEDIN STATISTICS
- 11. 11 Members 467M Members per second 2New Monthly unique visitors 106M Growing global network
- 13. What is a Professional Brand? Expertis e Leadershi pand Vision Values Accomplishments Professional Brand A Professional Brand is what you want to be known for and separates you from others in your industry/profession. A well developed professional brand can lead to: Career Opportunities (Internal and External) Industry Recognition Value to Customers
- 20. 20 How can LinkedInhelp you?
- 21. 21 LinkedIn helps itsmembers CONNECT STAY INFORMED GET HIRED
- 22.
- 23. Build a greatprofile 23
- 25. Add a backgroundimage 25 Visitors see your background and profile images first 1
- 26. Add a professionalphoto More views with a profile photo than without 14x 2
- 27. Write an attention- grabbingheadline 3 Explain what it is you do Show your passion and value Identify your community Build your credibility 27
- 29. Own your URL 4 Personalizeyour URL so that people can easily find you on LinkedIn and in search rankings 29
- 30. Draft a compelling summary 5 Focuson career accomplishments and aspirations Recommend 200 - 300 words max Include keywords – not buzzwords 30
- 31.
- 32. LinkedIn - ProfessionalSummary Never Leave Blank Use a Professional Branding Statement Be Concise Focus on Areas of Specialty Use Key Words Tell a Story Be Truthful and Reflective of Who You Are and What You Do
- 33. Detail your past workexperience 5 More profile views than those without 12x
- 34. 6 Add examples ofyour work in photos presentations & videos Give a dynamic, visually appealing representation of your professional story
- 35. Add skills andget endorsed for them 7 Include a mix of high level and niche skills 35
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- 37. Include Volunteer Experiences &Causes 8 More profile views than those without 6x
- 38. LinkedIn gives youthe opportunity to create a multimedia resume
- 39. Add photos, videos,PDFs, links, presentations, and even screenshots, your certificates, diplomas and documents that prove your achievements, infographics or take nice photos - add a link or upload an item straight from your computer
- 40. Use the “Projects,” Letpeople know how interesting you are! “Publications”, and “Honors & Awards”
- 41.
- 42. And here youcan add additional information like project, certifications etc.
- 48. Start with youralumni network. See what you have in common Get personal
- 61. Me Every employee anambassador 61 Every profile view AN OPPORTUNITY
- 69. 69 STAY INFORMED Build yourprofessional brand
- 70. 70 Then (2008) Connect &Communicate Now (2017) Create, Engage & Consume
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- 72. More engagement with contentvs. jobs 7x Content Jobs 72
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- 84. The most relevantprofessional news and knowledge Pulse Influencers & Publishing GroupsSlideShare 84
- 85. 85 Tell visual stories withSlideShare Increase search findability
- 86. 86 Find and join Groups Participatein discussions related to your industry
- 87. Build your SOCIAL NETWORKLinkedIn offersyou plenty of interesting groups that you can join. Join the people with similar interests to yours, or people who work in the same or similar fields get together to discuss and exchange knowledge. Share, ask, answer, meet and have fun!
- 88. But – don’tspam on discussion groups or even on your wall!
- 89. It’s strongly recommendedfroman SEO point of view to join groups LinkedInallowsus to join up to 50 groups – find the best math for you as it would boost your visibility.
- 90. 90 Follow the companies thatyour interested in Get Job updates & industry trends from the companies that matter
- 91. 91 Build your knowledge Discovercontent that matters to you
- 92. 92 Gain insights fromtop industry leaders
- 93. Helping you growand engage your network 93 Sharing updates vs. publishing posts Share links, articles, images, quotes or anything else your followers might be interested in Deeply explore topics that matter to you, then watch the comments to see your impact UPDATES PUBLISHING
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- 104. Be known for whatyou know Strengthen your reputation and grow your reach 104
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- 109. #1 Include Links #2Use Images #3 Educate #4 Ask Questions #5 Acknowledge with Mentions 109 #6 Use Lists #7 Create branded Quote boxes #8 Like #9 Comment #10 Share
- 112. LinkedIn Professional Branding DOs Link LinkedIn Profile to Twitter Account Become a Micro-Publisher Join LinkedIn Professional Groups and Participate in Discussions Make and Request Recommendations Invite people you know “Like” connections LinkedIn Updates Be Sincere Use Keywords on personal profile and company pages Showcase Your Work with Presentations, Links, Websites Get out there! Increase your Connections DON’Ts Stretch the Truth Endorse People You’ve Never Met or Worked With Use the generic “add to network” Use the generic “Your website” Make Non-Professional Updates (e.g. Cat Videos) Make Comments that Go Counter to the Organization’s Values or Position. When in doubt, leave it out. Sell – Engage Instead!
- 114. Here’s What ToExpect An Introduction to LinkedIn (What, Why, How & Facts) Building a Complete LinkedIn Profile and its importance The Dos and Don’ts on LinkedIn A Special Package Q & A Session
- 115. Think back onthe last 2, 3 years. How many of you could say…
- 116. Burning Platform O Mycompany did/will do a “restructuring” O My company was/will be acquired O My company acquired other companies O I had to change positions O I had to do a job search
- 117. Burning Platform O Everyoneneeds a personal Brand ! O More than a resume or Bio O LinkedIn Profile O Optimize Your career change opportunity O Build a Network that Will Power Your Future O Build your personal web site to communicate your expertise
- 118. Does this soundfamiliar? OI started making a LinkedIn profile…but never finished it. OI have a profile, but it doesn’t really do anything for me. No calls, no emails, no messages. OI’m kind of embarrassed by my profile. It doesn’t represent me in the best light.
- 119. But you knowa good profile can… OGet you job offers even when you’re not looking OProvide a positive first impression for people searching your name OOpen up doors and opportunities you didn’t even know were there OHelp build a network to take you where you want to go
- 120. Sothe question is… SO HOWDO YOU CONNECT THE DOTS… ?
- 121. What is YourBiggest LinkedIn Challenge?
- 122. Not getting contactedby new people for job leads
- 123. Dedicating time tocreating a great profile. Determining which items to list explicitly on the experience section.
- 124. Figuring out howto use it successfully
- 125. Are You MaximizingYour Time On LinkedIn?
- 126. How Do ITake My ProfileFurther?HOW DO I TAKE MY PROFILE
- 127. The more completethe profile, The stronger the profile Snapshot Status Photo Public Profile Summary Experience Additional Info
- 128. A highly detailedprofile is A strong profile Snapshot Status Photo Public Profile Summary Experience Additional Info
- 129. More Detail is alwaysbetter Snapshot Status Photo Public Profile Summary Experience Additional Info
- 131. LinkedIn Profile Makeover ClientDiscovery Form Informational Interview Research & Audit • Keyword Research • Competitor Overview • Research Report Profile Makeover • Headline Setup • Contact Info Setup • Summary Setup Review & Strategy Session (15 minutes)
- 132. VALUED AT NGN160,000
- 133. VALUED AT NGN160,000
- 134.
- 135. Examples Of LinkedInProfile Makeovers
- 136. Examples Of LinkedInProfile Makeovers
- 137.
- 138. Bonuses LinkedIn Worksheet(s) • 6 LinkedIn MessagingScripts • LinkedIn Daily Action Guide
- 139. VALUED AT NGN63,000
- 140.
- 141. LinkedIn Profile Makeover ClientDiscovery Form Informational Interview Research & Audit • Keyword Research • Competitor Overview • Research Report Profile Makeover • Headline Setup • Contact Info Setup • Summary Setup Review & Strategy Session (15 minutes)
- 142. VALUED AT NGN160,000
- 143. VALUED AT NGN160,000
- 144.
- 145.
- 146. Bonuses LinkedIn Worksheet(s) • 6 LinkedIn MessagingScripts • LinkedIn Daily Action Guide
- 147. VALUED AT NGN63,000
- 148.
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- 150. Use the great potentialof LinkedIn to prove your professionalism to the world Share your experience and knowledge and build an awesome network and a strong brand!