The document outlines 10 social media benefits for businesses: 1) improve brand visibility, 2) improve customer support, 3) avoid negative incidents, 4) influence conversations, 5) improve collaboration, 6) improve learning and innovation, 7) improve competitiveness, 8) improve storytelling, 9) enhance recruitment, and 10) improve business strategy. It then provides examples of companies that have successfully utilized social media for each benefit. The document concludes by introducing the social media consulting firm Zipipop and some client testimonials.

1. 10 Social Media Benefits
for Business
facebook.com/zipipop linkedin.com/company/zipipop
23.10.2012 — Richard von Kaufmann

2. What is social media?
Sharing, discussing, and interacting with content in social networks.

3. Here are 10 of many
social media benefits

4. 1) Improve brand visibility
Social media channels are marketing channels.
Entertaining, useful and relevant content can be shared virally.
An old American insurance
company has over 338,000
Facebook fans

5. 2) Improve customer support
Social media provides new ways to engage with customers.
Go to where your customers already are in social media.
Best Buy empowered 100s of
employees to provide direct
customer support via Twitter
Dell has a social media
listening command
centre

6. Valio’s customer support
Valio gains direct and valuable customer
feedback in its Facebook Pages.

7. 3) Avoid Dell Hell
Negative discussions can quickly escalate
out of control.
Being responsive in social media to
criticism can help rebuild and often
reinforce relationships.
In 2005 Dell was one of the first to get their
fingers burnt by a high profile blogger recording
a bad customer service call.

8. 4) Influence the conversation
Organizations no longer have complete
control of the message.
Open conversations are going in social
media.
By using social media monitoring
organizations can respond quickly and
guide the conversations in their favour.
http://www.hudsonhorizons.com/pub/images/

9. Find out about each other.
Form teams, communities or informal
groups.
Work together on the same work
objects.
Discuss and comment on work.
Zipipop designed and deployed a
social media-based
collaboration environment of
TEM’s OSKE community
Gartner, October 2009
5) Improve collaboration

10. OSKE’s outcome statements:
• Greater information sharing and
awareness building
• Cluster board meetings are far
more productive and innovative as
they can be prepared with online
communicating in Yammer and
Google documents.
• Face-to-face meetings among
community members have been
reduced significantly; this means
savings in time, money and
natural resources.
• The governance of the community
is much more easier than before;
OSKE Secretariat can contact over
200 people without any heavy
email sending, etc.
• Clusters and project participants
have been able to easily adapt the
platform for their individual
projects.

11. Learn from others' expertise.
Facilitating social interaction by helping
people to strengthen personal relationships,
develop trust and accelerate business
processes.
Accessing relevant knowledge and expertise
that can be used to formulate a plan of
action when decisions need to be made.
Zipipop helped Valio develop a
customer community platform
to get better insights into
customer needs and wants
Gartner, October 2009
6) Improve learning & innovation

12. Cost of Missed Opportunities
ROI is important, but it is also important to ask:
What is the cost of not doing it?
7) Improve competitiveness

13. Quick ROI
• Fast
• Simple
• Convenient
• Collaborative
• Customer friendly
• Much cheaper than
telephone-based
support
Web-based chat:

14. More than ever companies need a compelling story to
stand out from the crowd.
Innocent’s clear and likable
story allowed them to grow
rapidly and be bought by Coke.
8) Improve your story telling
•Why you are remarkable
•What you stand for
•Who you are
•What are your goals
•What you are doing

15. Tikkurila had over 70,000
views in just 2 days for this
150 year celebration video
staring its staff
9) Enhance recruitment strategy
Potential employees research your
company in social media: LinkedIn,
Facebook, YouTube, etc.
They will make judgements about
your company values, and how
nice it would be to work there.

16. Intel set up a Social Media Center of Excellence
and has enabled them to better connect local &
global information.
It has an active presence in Twitter, YouTube and
LinkedIn. And many internal collaboration
spaces, e.g.: Intelpedia (internal wikipedia),
internal blogs, internal micro blogging tools, and
an internal social network.
10) Improve your business strategy
The social media strategy should only be created
to support the overall business strategy.
Social media can be a catalyst to break down silos
and encourage an improved flow of information
cross an organization.

17. Let me introduce
you to Zipipop

18. We solve business problems by combining
communications and social media expertise. We help
companies collaborated more efficiently with social
tools, and to communicate with the public faster
using new working models.
Zipipop Freud — combing social
media and communications
more loyal clients
better customer support and engagement
improved business communication/collaboration
better employee motivation and recruitment

19. Main
Activities
strategy &
training
workshops
business
needcustomer
engagement &
support
strategy
development
social media
team &
handling
processes
internal
collaboration
workshops &
rollout
supervision
industry &
competitor
benchmarking

20. Some of our clients

21. Why customers choose us…

22. Zipipop Freud has the complete
overview
• Leading the way in Finnish social media for
over since 2007
• Have overseen social media projects
touching upon on all areas of business.
• Unique overview of how social media can be
integrated across departments to improve
both customer facing and internal/partner
collaboration processes.
• Highly-developed industry and competitor
social media benchmarking processes.
• Provide clients with a clear understanding of
their company's current position regarding
social media and how to move forward.
• Customized social media strategy workshops
that show clients how to best to use
precious resources to further maximize
business benefits.
• Help management harness social media as
catalyst to improve collaboration between
internal departments.

23. What people say about us
“In the niras.fi network we have a lively
communication going on and Yammer has
become a steady part of our working
habits. Your help has been instrumental
in setting up Niras social media
communication.”
— Klaus Talvela (Deputy Managing
Director)
“The social media policies introduced by
Zipipop have already improved our
communication and collaboration processes.
Although many of the participants had no
previous experience using social media,
Zipipop’s training has enabled them to fully
engage with the new technologies.”
— Riikka Pelikka (OSKE, Head of
Communications)
“Zipipop has been involved in helping TDC
on a fascinating journey into the social
media world. We have received valuable
guidance that has speeded up the process
considerably and has helped us to stay on
the right path.”
— Esa Parjanen (TDC Finland, CEO)
“We really enjoy working with Zipipop and
we appreciate their professionalism
combined with the high-level of creativity
and true passion for social media.”
— Maria Soini (Borenius & Kemppinen,
Marketing Director)
“You have done an amazing job with us. I
must say that this is something that we
definitely had to do at this stage, and later
might have been too late.”
— Meri Kupiainen (Zokem Marketing Director
& Co-founder)

24. Thanks!
Address:
Iso Roobertinkatu 39
00120 Helsinki
Finland
Email:
richard@zipipop.com
Telephone:
+358 45 11 222 73
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