This document provides tips for optimizing a LinkedIn profile, beginning with the basics of adding a professional name, headline, summary, location, industry, photo and contact details. It then recommends customizing the profile URL, expanding the headline and summary, and showing examples of work by uploading presentations, media, projects and certifications. Finally, it shows examples of excellent profiles that include a cover image, detailed summaries, professional photos, headlines, examples of work and detailed experiences.

1. Optimising Your
LinkedIn Profile

2. Beginner
Profile
example:
Optimizing Your Profile

3. • Professional names
• Professional headline
• Write a summary for yourself. Don’t be afraid to show a
little personality here!
• Manage your endorsements
• Add in your location and industry
• Use a professional looking photo
• Make yourself contactable – add your best email address
and phone number
1. The Basics
The bare minimum you need
on your profile
Optimizing Your Profile

4. • Customise your Profile URL
• Expand upon your headline and support it
• Show examples of your work – upload presentations, rich media
and any work you are proud of
• Add projects, test scores, courses, patents, certifications and
volunteering/causes
2. Optimising
Once you’ve done the basics, you can take
the next step in creating a GREAT profile
Optimizing Your Profile

5. Examples of
excellent
profiles
Cover Image
Optimizing Your Profile
Blog post
Summary
Profile Picture
Headline

6. Another
excellent
profile
Summary
Profile Picture
Examples of work
Detailed experience
Optimizing Your Profile