This document discusses personal branding and networking using social media. It recommends developing a personal brand or mantra based on reflection of one's values, personality, skills, and audience. It then suggests using social media platforms like LinkedIn, Twitter, Facebook, and email signatures to promote this brand. The document also emphasizes the importance of networking both online through platforms like LinkedIn, and in-person at events using an elevator pitch. The goal is to manage one's online presence and network effectively for career and job opportunities.
The presentation is part of Job hunting skills training program, focused on personal branding and job hunting tips, it gives the reader information on how to develop and maintain a good personal brand, how it helps him in finding a deserving job and further talks on techniques and tips on how to find a suitable job.
Networking is overrated! You must invest in your Reputation!
Speaker: Hayim Makabee, CTO at Dooiu
In this talk Hayim will share useful guidelines about how to manage and develop your personal reputation.
Hayim will focus on providing practical advice about how to create opportunities by generating value to the people in your professional network.
In general the goal of networking is to create new opportunities. These may be business opportunities, partnership opportunities or job opportunities. But what really creates new opportunities is our reputation.
Having a good reputation means that:
People will remember you. They will remember you for many years since they had the last interaction with you.
People will recommend you. They will introduce you to their own contacts whenever they think you may contribute.
People will constantly offer you new opportunities. They will invite you when they have a job opening, or when they need a partner or an adviser.
About the speaker:
Hayim Makabee is the CTO of Dooiu, an innovative Social Fintech. Hayim has over 25 years of experience in the Israeli high-tech industry, having held leadership roles as a Software Architect and Machine Learning specialist. He is also a mentor at Gvahim, where he helps new Olim to develop their professional careers in Israel. Hayim holds a M.Sc. in Computer Science from Technion and is the author of a book and several scientific publications.
About Dooiu:
Dooiu is a platform from which two or more people can make calls and exchange knowledge for money. Dooiu is a solution for communicating to each other and making payments in a simple and clear way. It allows those who sell their time as teachers, consultants, or experts to increase their income and grow professionally. Also, it enables any person who wants to consult on any topic to pay a fair price for the services received.
This presentation was created for Career Fest, a week of events for USC students centered on topics related to the career development process. It covers the value of creating a LinkedIn profile, the steps to achieving an "All-Star Profile," the tips and tricks for networking on LinkedIn, and an overview of how students can publish articles via LinkedIn Pulse.
Managing your Reputation Gvahim WebinarHayim Makabee
Useful guidelines about how to manage and develop your personal reputation. Practical advice about how to create opportunities by generating value to the people in your professional network. Presented by Hayim Makabee as a Gvahim Webinar on June 2020.
The presentation is part of Job hunting skills training program, focused on personal branding and job hunting tips, it gives the reader information on how to develop and maintain a good personal brand, how it helps him in finding a deserving job and further talks on techniques and tips on how to find a suitable job.
Networking is overrated! You must invest in your Reputation!
Speaker: Hayim Makabee, CTO at Dooiu
In this talk Hayim will share useful guidelines about how to manage and develop your personal reputation.
Hayim will focus on providing practical advice about how to create opportunities by generating value to the people in your professional network.
In general the goal of networking is to create new opportunities. These may be business opportunities, partnership opportunities or job opportunities. But what really creates new opportunities is our reputation.
Having a good reputation means that:
People will remember you. They will remember you for many years since they had the last interaction with you.
People will recommend you. They will introduce you to their own contacts whenever they think you may contribute.
People will constantly offer you new opportunities. They will invite you when they have a job opening, or when they need a partner or an adviser.
About the speaker:
Hayim Makabee is the CTO of Dooiu, an innovative Social Fintech. Hayim has over 25 years of experience in the Israeli high-tech industry, having held leadership roles as a Software Architect and Machine Learning specialist. He is also a mentor at Gvahim, where he helps new Olim to develop their professional careers in Israel. Hayim holds a M.Sc. in Computer Science from Technion and is the author of a book and several scientific publications.
About Dooiu:
Dooiu is a platform from which two or more people can make calls and exchange knowledge for money. Dooiu is a solution for communicating to each other and making payments in a simple and clear way. It allows those who sell their time as teachers, consultants, or experts to increase their income and grow professionally. Also, it enables any person who wants to consult on any topic to pay a fair price for the services received.
This presentation was created for Career Fest, a week of events for USC students centered on topics related to the career development process. It covers the value of creating a LinkedIn profile, the steps to achieving an "All-Star Profile," the tips and tricks for networking on LinkedIn, and an overview of how students can publish articles via LinkedIn Pulse.
Managing your Reputation Gvahim WebinarHayim Makabee
Useful guidelines about how to manage and develop your personal reputation. Practical advice about how to create opportunities by generating value to the people in your professional network. Presented by Hayim Makabee as a Gvahim Webinar on June 2020.
LinkedIn is your social media portal to the professional world. This presentation includes information on building your personal brand, creating a LinkedIn and how to reach All-Star status in order to increase your visibility online.
LinkedIn operates the world’s largest professional network on the Internet with more than 332 million members in over 200 countries and territories. When it comes to inspiration and advice, there’s tons of global industry leaders on LinkedIn to follow, to learn from, and to start a conversation with. These tips will help you understand some of our best practices on giving and receiving career advice.
Useful guidelines about how to manage and develop your personal reputation. Practical advice about how to create opportunities by generating value to the people in your professional network.
Personal branding and social selling on LinkedInJason Cormier
2016 best practices and insights on personal branding and social selling using the world's top social network (LinkedIn) for business. Includes the latest research on the LinkedIn social network, top tips for improving your LinkedIn profile, recommendations on tools, resources, and insights from multiple third-party resources and LinkedIn experts.
Sharpen your social media skills: Fuel a successful job search onlineAdecco Staffing, USA
If you think that social media is just for keeping in touch with friends and family, you need to think again. Today, 92 percent of employers and hiring managers use social media to recruit and screen candidates. So, if you are searching for a job, you need to sharpen your social skills.
Our upcoming webinar can help. We’ll give you an inside look at how recruiters use social media and give you the advice you need to position yourself as the perfect candidate.
Topic:
Sharpen your social skills: Fuel a successful job search online
During this webinar, we will cover the following:
Striking a balance between your personal and professional presence
Facebook, Linkedin & Twitter - Networking tips and apps
Recent changes in social media that will affect your job search
How employers are using social media to find and evaluate you
Aired:
Thursday, May 30, 2:00pm EDT
Register now
Presented by:
Jen Brabson, Digital Marketing Manager at Adecco Staffing
Jen has more than eight years of experience in social media and digital and traditional marketing. Her expertise includes business-to-business, business-to-customer and personal brand development. She is a nationally recognized social branding and career coach. You can find Jen on Twitter @jenniferbrabson
Presentation sponsored by the Southern Marin Moms Club for those looking to create a compelling personal brand online and offline, learn best practices for networking, and develop a powerful and comprehensive LinkedIn profile.
Sharpen your social media skills: Fuel a successful job search onlineJennifer Brabson
Fuel Your Job Search with Twitter, LinkedIn & Facebook
Using social Media to find your next job is a great place to start! creating a personal brand that will be found and respected online is the way to start.
LinkedIn For Good presents a training for workforce development and refugee-serving organizations who want to incorporate LinkedIn 101 into their existing training programs. Use this presentation to train your staff on how to talk about LinkedIn to newcomer populations.
What Clients Want to See on Your LinkedIn ProfileTop Left Design
Want your profile to stand out, so you magnetise interest from the clients you would love to work with? Here I reveal the 3 things that these clients would like to see on your LI profile.
Looking beyond the CV: Developing a LinkedIn ProfileSue Beckingham
Looking beyond the CV: Developing a LinkedIn profile and understanding how social media is used in a professional context within workplace and by prospective employers.
POP Your Profile!: How to Activate Your LinkedIn PotentialAlvaro J. Muñiz
We've adapted LinkedIn's Profile Optimization Protocol (POP) into a tutorial that transforms your LinkedIn profile into a canvas where your changemaker story and our new mission of framework change can shine. Where we can go beyond bullet points towards genuine narratives and compelling teasers -- in other words, an invitation for deeper engagement.
We've adapted LinkedIn's Profile Optimization Protocol (POP) into a tutorial that transforms your LinkedIn profile into a canvas where your changemaker story and our new mission of framework change can shine. Where we can go beyond bullet points towards genuine narratives and compelling teasers -- in other words, an invitation for deeper engagement.
Presentation for women returning to the workforce on how to develop and navigate your personal brand. Includes personal branding exercises to develop a compelling and memorable personal brand; comprehensive LinkedIn profile strategies; social media profile tips; tips for interviewing success.
Linkedin for business - how businesses can use LinkedInSymphony3
An overview of how LinkedIn can be used for business. Delivered to managers, owners and employees at Manufacturing companies through the South East Business Network based in Dandenong, Victoria, Australia
Welcome to the Program Your Destiny course. In this course, we will be learning the technology of personal transformation, neuroassociative conditioning (NAC) as pioneered by Tony Robbins. NAC is used to deprogram negative neuroassociations that are causing approach avoidance and instead reprogram yourself with positive neuroassociations that lead to being approach automatic. In doing so, you change your destiny, moving towards unlocking the hypersocial self within, the true self free from fear and operating from a place of personal power and love.
LinkedIn is your social media portal to the professional world. This presentation includes information on building your personal brand, creating a LinkedIn and how to reach All-Star status in order to increase your visibility online.
LinkedIn operates the world’s largest professional network on the Internet with more than 332 million members in over 200 countries and territories. When it comes to inspiration and advice, there’s tons of global industry leaders on LinkedIn to follow, to learn from, and to start a conversation with. These tips will help you understand some of our best practices on giving and receiving career advice.
Useful guidelines about how to manage and develop your personal reputation. Practical advice about how to create opportunities by generating value to the people in your professional network.
Personal branding and social selling on LinkedInJason Cormier
2016 best practices and insights on personal branding and social selling using the world's top social network (LinkedIn) for business. Includes the latest research on the LinkedIn social network, top tips for improving your LinkedIn profile, recommendations on tools, resources, and insights from multiple third-party resources and LinkedIn experts.
Sharpen your social media skills: Fuel a successful job search onlineAdecco Staffing, USA
If you think that social media is just for keeping in touch with friends and family, you need to think again. Today, 92 percent of employers and hiring managers use social media to recruit and screen candidates. So, if you are searching for a job, you need to sharpen your social skills.
Our upcoming webinar can help. We’ll give you an inside look at how recruiters use social media and give you the advice you need to position yourself as the perfect candidate.
Topic:
Sharpen your social skills: Fuel a successful job search online
During this webinar, we will cover the following:
Striking a balance between your personal and professional presence
Facebook, Linkedin & Twitter - Networking tips and apps
Recent changes in social media that will affect your job search
How employers are using social media to find and evaluate you
Aired:
Thursday, May 30, 2:00pm EDT
Register now
Presented by:
Jen Brabson, Digital Marketing Manager at Adecco Staffing
Jen has more than eight years of experience in social media and digital and traditional marketing. Her expertise includes business-to-business, business-to-customer and personal brand development. She is a nationally recognized social branding and career coach. You can find Jen on Twitter @jenniferbrabson
Presentation sponsored by the Southern Marin Moms Club for those looking to create a compelling personal brand online and offline, learn best practices for networking, and develop a powerful and comprehensive LinkedIn profile.
Sharpen your social media skills: Fuel a successful job search onlineJennifer Brabson
Fuel Your Job Search with Twitter, LinkedIn & Facebook
Using social Media to find your next job is a great place to start! creating a personal brand that will be found and respected online is the way to start.
LinkedIn For Good presents a training for workforce development and refugee-serving organizations who want to incorporate LinkedIn 101 into their existing training programs. Use this presentation to train your staff on how to talk about LinkedIn to newcomer populations.
What Clients Want to See on Your LinkedIn ProfileTop Left Design
Want your profile to stand out, so you magnetise interest from the clients you would love to work with? Here I reveal the 3 things that these clients would like to see on your LI profile.
Looking beyond the CV: Developing a LinkedIn ProfileSue Beckingham
Looking beyond the CV: Developing a LinkedIn profile and understanding how social media is used in a professional context within workplace and by prospective employers.
POP Your Profile!: How to Activate Your LinkedIn PotentialAlvaro J. Muñiz
We've adapted LinkedIn's Profile Optimization Protocol (POP) into a tutorial that transforms your LinkedIn profile into a canvas where your changemaker story and our new mission of framework change can shine. Where we can go beyond bullet points towards genuine narratives and compelling teasers -- in other words, an invitation for deeper engagement.
We've adapted LinkedIn's Profile Optimization Protocol (POP) into a tutorial that transforms your LinkedIn profile into a canvas where your changemaker story and our new mission of framework change can shine. Where we can go beyond bullet points towards genuine narratives and compelling teasers -- in other words, an invitation for deeper engagement.
Presentation for women returning to the workforce on how to develop and navigate your personal brand. Includes personal branding exercises to develop a compelling and memorable personal brand; comprehensive LinkedIn profile strategies; social media profile tips; tips for interviewing success.
Linkedin for business - how businesses can use LinkedInSymphony3
An overview of how LinkedIn can be used for business. Delivered to managers, owners and employees at Manufacturing companies through the South East Business Network based in Dandenong, Victoria, Australia
Welcome to the Program Your Destiny course. In this course, we will be learning the technology of personal transformation, neuroassociative conditioning (NAC) as pioneered by Tony Robbins. NAC is used to deprogram negative neuroassociations that are causing approach avoidance and instead reprogram yourself with positive neuroassociations that lead to being approach automatic. In doing so, you change your destiny, moving towards unlocking the hypersocial self within, the true self free from fear and operating from a place of personal power and love.
2. 2
Getting to Know You.
•First Name
•Current job and/or year in school
•One word to describe yourself
3. 3
Why Are We Here?
• Current culture of the workforce is that nothing is personal.
• Companies hire people whose only job is to find you online.
• Deleting your online footprint is impossible and not the answer.
• Until the law catches up with the times, we must manage our own online
footprint.
My philosophy:
We are our own PR person until we can afford to hire one.
4. 4
Our Agenda
• Building Your Brand
• Using Your Brand on Social Media
• Networking
• In-person
• Online
• Elevator Pitch
5. 5
Branding Yourself
• Doesn't mean to make yourself a logo.
What do you want to be known for?
What services do you offer people?
It's developing a mantra.
6. 6
Building Your Brand
Step 1: Reflecting is crucial to building and maintaining a consistent brand.
• Who are you?
• What do you want to be known for?
• What legacy do you hope to leave behind?
Step 2: Determine your emotional appeal.
• How would you describe your personality?
• How do you make people feel?
• How do people benefit by working with you?
• What words would people use to describe you?
• Emotional modifiers - fun or authentic
7. 7
Building Your Brand
Step 3: Determine your audience or industry.
• Who is your target audience?
• What is your chosen field?
• Descriptive modifiers - family or students
Step 4: Determine your function.
• What do you do?
• What are your skills?
• What services do you offer people?
• Ex: Entertainment or advisement
Step 5: Put it all together.
• Fun family entertainment
• Authentic student advisement
8. 8
Using Your Brand on Social Media
LinkedIn - Use your new mantra in the summary or headline section.
• Helps your profile appear in more searches.
9. 9
Using Your Brand on Social Media
Twitter - Use your new mantra in the description section.
• People read those descriptions to determine if they want to follow you.
• Include the link to your LinkedIn profile - gives you more traffic.
10. 10
Using Your Brand on Social Media
Facebook - Keep your position and education section updated.
11. 11
Using Your Brand on Social Media
Email - Your actual address and signature.
• Email address should be professional - not skaterdude21344566@hotmail.com.
• Use links to your social media sites in your signature.
12. 12
Using Your Brand on Social Media
Your new mantra is great, but you have to live it.
• Tweeting
• Updating your status
• Sharing articles
• Commenting on other people's statuses and articles they share
• Inspire conversations with people
Ex: I may update my FB status with an article about advising and a caption that says
something like, "We must be willing to share pieces of ourselves with our students
in order for them to open up to us."
Ultimately, most of the things you post should connect with your image and brand.
Google yourself monthly and set-up Google alerts.
13. 13
Networking
Several things to understand:
• Most people don't find jobs by simply applying anymore.
• Hiring managers receive hundreds of resumes for a few positions.
• Simply applying online and adding your resume to a pile of hundreds of
others will ensure that you are job searching for a long time.
• Landing a job is part your skills and value added and who you know who
knows whom.
• Networking is NOT just for the extroverts.
Key tips:
• Find a strategy that works for you.
• Get use to talking about yourself and asking great questions.
• Develop an in-person and online networking strategy.
14. 14
Networking
Online: Using LinkedIn
• Search for users in the same field as you.
• View their profiles and review their career path.
• Send a connection request - not the stock version!!
• Request an opportunity to chat with them about their career path, why they
chose the field and any advice they may have for you.
• Joining groups, posing questions and commenting on others post is a fast way to
build connections.
In-person:
• Develop an elevator pitch.
• Attend networking events.
• Review guest list beforehand.
• Make a list of people you want to meet.
• Have business cards - even if you are a student.
15. 15
Elevator Speech
Common Components
• 30 seconds - that's all you have.
• Who are you?
• What do you do?
• What are you looking for?
"My name is Cornell Woodson and I have a passion for helping college age students
develop into global leaders. My goal is to obtain a position in student affairs where I
can develop leadership programs and advise students. I'd appreciate an opportunity
to learn about any opportunities available within your organization."
16. 16
Elevator Speech
Networking Components:
• Who are you?
• What do you currently do?
• What made you approach the person?
"My name is Cornell Woodson and I am currently working on my masters in student
affairs. I see that you work for NYU and that's a school I would like to work for some
day. I'd love to hear about your career path and obtain any advice you may have."
17. 17
Challenge
• Write an elevator speech and practice it with friends or a mentor
• Work on your mantra/brand and edit your profiles.
• Make 2 AUTHENTIC connections via LinkedIn each month
• Conduct 1-2 informational interviews every two months
• Google yourself monthly
Editor's Notes
Give students opportunity to create their own mantra