The document summarizes a tutorial for a communications course. It discusses feedback from teaching assistants, creating LinkedIn profiles, and an upcoming networking event. For TA feedback, students requested going slower and more one-on-one office hours. The session covered making LinkedIn profiles personal and engaging by following influencers and sharing content. It also provided tips for strong profile elements. Finally, it announced an upcoming networking event for students to meet alumni and professionals to practice networking skills.

1. COMM 202
TUTORIAL 6
 PLEASE TAKE LAPTOPS OUT 
 NAME TAGS

2. AGENDA
TA Feedback
LinkedIn Profiles
Networking Event
Action Items

3. 1. TA FEEDBACK
Start
 More individual feedback
 More availability of Office Hours with just the TA
Stop
 Going too fast – go a bit slower
Continue
 Personally greeting everyone as they walk in
 Bringing energy to the class
 Tutorial slides
 Playing music at the start of tutorials
 Group work & encourage participation

4. 2. LINKEDIN PROFILES

5. LINKEDIN PROFILE VS.
RESUMES
LinkedIn is social!
• Be personable, speak in first person, show your
personality
• Follow influencers, share articles, engage with the
community through posts and updates –
LinkedIn is all about you!
• Your profile is tailored to your professional brand
instead of to a company
• Include broader experiences, projects, skills, and
interests in a variety of formats

6. BEFORE WE START …
Turn off “Notify your network” when making many
small changes
Don’t mark a connection request as “I Don’t Know”
unless they are negatively impacting you
• After too many IDK’s, LinkedIn will ban them from the
network
Found on the right side of your
profile under “Who’s Viewed
your Profile?”

7. KEY
ELEMENT
S OF
YOUR
PROFILE

8. • Professional-looking photo
o Reasonably close-up (from the shoulders up)
o High quality, good lighting, looks like you!
KEY
ELEMENT
S OF
YOUR
PROFILE

9. • Headline
o It is your 120 character hook
o Should be about what you do
o Be memorable and enticing people to look at
your profileKEY
ELEMENT
S OF
YOUR
PROFILE

10. • Summary
o 2,000 characters to summarize your background and future goals
KEY
ELEMENT
S OF
YOUR
PROFILE

11. TIPS FOR
A GREAT
SUMMARY
• Speak in the first person
• Keep it visually organized using bullet
points
• What you can write about:
o Education (your current job): What you do, your
specialization, why you chose it
o Other involvements: What you do outside of
class, why you like it
o What makes you - you: Personal work style /
important character traits
o Your aspirations: Your goals and intended
professional path
o Finish off with your contact information, invite
them to connect or email you

12. • Experiences
o Try not to copy-paste from your resume
o Talk about the challenges you faced and a
couple key wins
o Prove your accomplishments by showing
examples of your work (i.e. video projects,
presentations, photography…)
• Education
o Join UBC and Sauder (AND the alumni
communities!)
• Honours/Awards
KEY
ELEMENT
S OF
YOUR
PROFILE

13. • Projects
o List academic or extra-curricular projects as
you see fit
• Skills
o Searchable, so aim for brand-specific not
generic
• Influencers
o Follow your idols! Helps others to see who
inspires you.
KEY
ELEMENT
S OF
YOUR
PROFILE

14. LET’S
CREATE
OUR OWN
HEADLINE
S!

15. GROUPS
/PUBLIS
H
• Having a profile is step 1, using LinkedIn is
what will get you noticed. The more active
you are on the site the more likely your profile
will be seen by potential employers
• Join groups in your interest areas…for now
myBCom Careers to stay up to date on job
postings and career relevant info from the
BCC and CUS.

16. ADDING
CONNECTION
S
• Best practices:
o Request to connect once you have met
them in person (where possible)
o Personalize your connection request
o Keep it friendly and professional

17. ADDING CONNECTIONS
too casual
too generic
personal &
professional
• General tips for
success
• Share something
memorable from
your conversation
• Be brief
• Include a call to
action if you’d like to
meet again
• Gauge the audience
– your message to
the Dean will look
different than your
message to your
COMM202
classmate!

18. RECOMMENDATIONS?
Another link to explore: http://www.careerealism.com/linkedin-
recommendations/

19. 3. NETWORKING EVENT
SAVE THE DATE:
Thursday, March10th from
6:00pm-8:00pm @ CPA Hall
• Alumni, senior students, and local professionals convening
for an evening of networking with this semester’s COMM
202 students
• Excellent opportunity to practice and refine your networking
skills and learn more about how to make the most of your
time at Sauder!

20. NETWORKING
REFLECTION
Reflection paper due Monday, March 14th
• Your goals in attending the event
o What is your purpose in going?
o Define SMART goals beforehand – How will you define the success of
your evening?
How did you prepare for the event (research potential delegates)
o What was it about these people that motivated you wanting to talk to
them?
• Conversation summaries
• Reflection of the lessons learned
• Action steps to build relationship

21. RESEARCHING
CONTACTS
• Check out the delegate info on the course blog
• Skim the LinkedIn profiles of delegates you’d like to speak to
o Note any interesting topics
o Hone in on similar experiences or shared groups
o Think about questions to ask
• During the event, be interested without being creepy! 
I had a chance to look at
your LinkedIn profile,
and I was really
interested to learn
about…

22. Dress to IMPRESS &
Dress for SUCCESS

23. DRESSING THE PART
For ladies:
• Dress pants, khaki
pants, dark denim, or
skirts (hemline just
above your knees or
longer!)
• Blouse, dressy tank
with a cardigan or
blazer, or collared
shirt (avoid spaghetti
strap tops)
• Flats or low heels

24. DRESSING THE PART
For guys:
• Dress pants, nice
khakis, or dark denim
• Collared shirt
(patterned or plaid is
fine!), jacket if you
like
• Dress shoes or
loafers

25. 4. ACTION ITEMS
 Sign up for OFFICE HOURS!
 Resume & Cover Letter Due TUESDAY MARCH 8TH
@1:59PM
 Submit through COOL and Turnitin
 Networking Event on Thursday, March 10th, 2016
 From 6:00-8:00pm in the CPA Hall
Next Week is … tutorial!

26. HOW TO SUBMIT?
You will submit your documents TWICE
• Once to Turnitin.com for marking (by 1:59pm)
• Secondly to COOL (this is how you will receive an interview for the
Employment Interview assignment) (by midnight, same day…but just
do it right away so you don’t forget!)
Full instructions on how to submit to COOL are on the course blog
under assignments / resume and cover letter