The document outlines 10 big questions that need to be answered when building a business plan and securing financing. The questions are: 1) What is the problem? 2) What is the proposed solution and what makes it special? 3) How big is the problem? 4) How will the business make money? 5) Who will buy the product and how will it be sold to them? 6) Why is the team best to execute the vision? 7) What are the alternative solutions and what makes the proposed solution best? 8) What has been done and what will be done? 9) What are the economics and metrics? 10) How much money is needed and what will it be used for? Answering these questions thoroughly