For raising money for your business, having an impressive pitch deck is an essential component. A great pitch deck gets potential investors excited about your idea and engages them in a conversation about your business, hopefully leading to investment. What are the key elements investors are looking in your pitch deck? Here is the answer

1. What
Investors are
looking for in
your Pitch
Deck?

2. Introduction
Great startups don’t fund themselves. Raising money from
investors for your business is challenging at any stage even
for experienced founders with significant propulsion in
their company.
If you’re raising money for your business, having an
impressive pitch deck is an essential component in
your fundraising toolkit. A great pitch deck gets
potential investors excited about your idea and
engages them in a conversation about your business,
hopefully leading to investment.

3. The pitch deck (also known as a slide deck or pitch slide deck ) is
the first communication tool to help you raise money with a
potential investor. The content of the pitch deck, along with
your presentation, can help the investor to determine whether
or not to continue evaluating your business opportunity.
A pitch deck should consist of 10-15 slides that present the
ESSENTIALS of your company. There are two main challenges
that you need to balance: Explain and Convince!
What is a Pitch Deck?

4. Goals of your Pitch Deck
The goal of your pitch deck is not to raise
money. But the real goal of your pitch
deck is to get to the next meeting.
Your pitch deck and pitch presentation
are probably some of the first things that
an investor is seeking to learn more
about your company. And, because
investments rarely are made after just
one meeting, your goal is to spark
interest in your business.

5. The story you tell: How you fabricate your slides together into a
narration.
How you present: How you connect with and read your
audience.
Guise of your presentation that matter the
most

6. What are the key elements of a Pitch
Deck?

8. Vision and
value
proposition These are one or two opening, preliminary slides
that highlight your business. These slides capture
the “essence” of your story.
It contains the value that you provide to your
customers.
Keep it short ,simple, and memorable.
A great way to think about this slide is to imagine it
as a tweet: describe your business in 140 characters
in a way your parents would understand.

9. The Issue
If you aren’t solving some problem in the world, you are going to
have a long uphill climb with your business.
Use this slide to talk about the problem you are solving and who has
the problem. You can talk about the current solutions in the market.
Ideally, try and tell a relatable story when you are defining the
problem. The more you can make the problem as real as possible,
the more your investors will understand your business and your
goals

10. Your Product or Service
This is classic storytelling where you
build up the problem and describe how
bad it is for lots of people. Now your
product or service is coming to the
rescue to help solve that problem.
Drill in on how your products are
differentiated. Convince your audience
you have a better “mouse trap.” You
want to make sure these slides leave no
holes in your story or questions
unanswered.

11. Target Market and Opportunity
This slide is to expand on who your ideal customer is and how many
of them there are.
What is the total market size and how do you position your company
within the market?
If you can find the data, investors will want to know how much
people or businesses currently spend in the market to get a sense of
the total market size. That is where you tell the story about the scope
and scale of the problem you are solving.

12. Traction
Investors want to see that you have proven some aspect of your
business model as that reduces risk, so any proof you have that
validates that your solution works to solve the problem you have
identified is incredibly powerful.
You can also talk about your milestones. What major goals have you
achieved so far and what are the next major steps you plan on
taking? A product or company roadmap that outlines key
milestones is helpful here. Along with this, you can show revenue,
the number of users, LOIs, contracts, the number of customers,
product launches, technological milestones, key hires, etc.

13. Marketing Strategy
Having wowed your audience with your product and business
model, proactively articulate a go-to-market strategy. Obviously,
the scope of these slides is dependent on your stage of
development but clearly, demonstrate you have thought about
how to roll out your product and how to capture market share.
You need to detail the key tactics that you intend to use to get
your product in front of prospective customers.

14. Crew
Crew or a Team That’s what investors are looking for. They are
investing in your team and not only in your idea.
Markets, business models and products might change over time, but
the team should stay. Highlights your team’s strengths, make it
clear they are committed to building something big, and they will be
great to work with.

15. Financials
Investors will expect to see your
sales forecast, profit and loss
statement, and cash flow
forecast for at least three years.
Limit yourself to charts that
show sales, total customers, total
expenses, and profits.
You should demonstrate an
appreciation of the capital you
are raising and how you intend to
deploy it to meet milestones that
will be critical for future
fundraising.

16. Competition
There is always competition! If not there is no market. Your job is to
show how you differentiate from the contest.
Describe what key advantages do you have over the competition or
is there some “secret sauce” that you have and others don’t?
The key here is explaining how you are different than the other
players on the market and why customers will choose you instead
of one of the other players on the market.

17. Investment and the next step
Investors always want to know how their money is being used and
how it is going to help you achieve the goals you are setting out for
your business.
State how much money has been invested already and by whom
over which time frame and show the ownership percentage. Then
show how much money you want to raise, what it will be used for
(milestones) and where it will get you. If you have part of the
investment already committed, state it.

18. Thank You
For any assistance, from creating your initial idle strategy to the visual
identity elements, contact us for consultation. We’d love to help you
identify and proclaim your story!
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