SlideShare a Scribd company logo
1 of 18
Download to read offline
What
Investors are
looking for in
your Pitch
Deck?
Introduction
Great startups don’t fund themselves. Raising money from
investors for your business is challenging at any stage even
for experienced founders with significant propulsion in
their company.
If you’re raising money for your business, having an
impressive pitch deck is an essential component in
your fundraising toolkit. A great pitch deck gets
potential investors excited about your idea and
engages them in a conversation about your business,
hopefully leading to investment.
The pitch deck (also known as a slide deck or pitch slide deck ) is
the first communication tool to help you raise money with a
potential investor. The content of the pitch deck, along with
your presentation, can help the investor to determine whether
or not to continue evaluating your business opportunity.
A pitch deck should consist of 10-15 slides that present the
ESSENTIALS of your company. There are two main challenges
that you need to balance: Explain and Convince!
What is a Pitch Deck?
Goals of your Pitch Deck
The goal of your pitch deck is not to raise
money. But the real goal of your pitch
deck is to get to the next meeting.
Your pitch deck and pitch presentation
are probably some of the first things that
an investor is seeking to learn more
about your company. And, because
investments rarely are made after just
one meeting, your goal is to spark
interest in your business.
The story you tell: How you fabricate your slides together into a
narration.
How you present: How you connect with and read your
audience.
Guise of your presentation that matter the
most
What are the key elements of a Pitch
Deck?
Vision and
value
proposition These are one or two opening, preliminary slides
that highlight your business. These slides capture
the “essence” of your story.
It contains the value that you provide to your
customers.
Keep it short ,simple, and memorable.
A great way to think about this slide is to imagine it
as a tweet: describe your business in 140 characters
in a way your parents would understand.
The Issue
If you aren’t solving some problem in the world, you are going to
have a long uphill climb with your business.
Use this slide to talk about the problem you are solving and who has
the problem. You can talk about the current solutions in the market.
Ideally, try and tell a relatable story when you are defining the
problem. The more you can make the problem as real as possible,
the more your investors will understand your business and your
goals
Your Product or Service
This is classic storytelling where you
build up the problem and describe how
bad it is for lots of people. Now your
product or service is coming to the
rescue to help solve that problem.
Drill in on how your products are
differentiated. Convince your audience
you have a better “mouse trap.” You
want to make sure these slides leave no
holes in your story or questions
unanswered.
Target Market and Opportunity
This slide is to expand on who your ideal customer is and how many
of them there are.
What is the total market size and how do you position your company
within the market?
If you can find the data, investors will want to know how much
people or businesses currently spend in the market to get a sense of
the total market size. That is where you tell the story about the scope
and scale of the problem you are solving.
Traction
Investors want to see that you have proven some aspect of your
business model as that reduces risk, so any proof you have that
validates that your solution works to solve the problem you have
identified is incredibly powerful.
You can also talk about your milestones. What major goals have you
achieved so far and what are the next major steps you plan on
taking? A product or company roadmap that outlines key
milestones is helpful here. Along with this, you can show revenue,
the number of users, LOIs, contracts, the number of customers,
product launches, technological milestones, key hires, etc.
Marketing Strategy
Having wowed your audience with your product and business
model, proactively articulate a go-to-market strategy. Obviously,
the scope of these slides is dependent on your stage of
development but clearly, demonstrate you have thought about
how to roll out your product and how to capture market share.
You need to detail the key tactics that you intend to use to get
your product in front of prospective customers.
Crew
Crew or a Team That’s what investors are looking for. They are
investing in your team and not only in your idea.
Markets, business models and products might change over time, but
the team should stay. Highlights your team’s strengths, make it
clear they are committed to building something big, and they will be
great to work with.
Financials
Investors will expect to see your
sales forecast, profit and loss
statement, and cash flow
forecast for at least three years.
Limit yourself to charts that
show sales, total customers, total
expenses, and profits.
You should demonstrate an
appreciation of the capital you
are raising and how you intend to
deploy it to meet milestones that
will be critical for future
fundraising.
Competition
There is always competition! If not there is no market. Your job is to
show how you differentiate from the contest.
Describe what key advantages do you have over the competition or
is there some “secret sauce” that you have and others don’t?
The key here is explaining how you are different than the other
players on the market and why customers will choose you instead
of one of the other players on the market.
Investment and the next step
Investors always want to know how their money is being used and
how it is going to help you achieve the goals you are setting out for
your business.
State how much money has been invested already and by whom
over which time frame and show the ownership percentage. Then
show how much money you want to raise, what it will be used for
(milestones) and where it will get you. If you have part of the
investment already committed, state it.
Thank You
For any assistance, from creating your initial idle strategy to the visual
identity elements, contact us for consultation. We’d love to help you
identify and proclaim your story!
INDIA
209, The Horizon,
11/5 South Tukoganj,
Nath Mandir Road, Indore,
Madhya Pradesh 452001, India
Phone : +91 7000924851
Email : info@infocrest.in
UK
27 Old Gloucester,
Street London, WC1N 3AX,
United Kingdom
Phone : 020 8242 1628
Email : info@infocrest.co.uk

More Related Content

What's hot

How to make an investor pitch deck that really works
How to make an investor pitch deck that really worksHow to make an investor pitch deck that really works
How to make an investor pitch deck that really worksDeck Rooster
 
Pitch Deck Templates for Startups
Pitch Deck Templates for StartupsPitch Deck Templates for Startups
Pitch Deck Templates for StartupsNextView Ventures
 
Investor pitch powerpoint template / presentation
Investor pitch powerpoint template / presentationInvestor pitch powerpoint template / presentation
Investor pitch powerpoint template / presentationnaveenvarthaan
 
How to develop Startup Pitch Deck
How to develop Startup Pitch DeckHow to develop Startup Pitch Deck
How to develop Startup Pitch DeckKashyap Pandya
 
How to Create a Pitch Deck to Impress Investors?
How to Create a Pitch Deck to Impress Investors?How to Create a Pitch Deck to Impress Investors?
How to Create a Pitch Deck to Impress Investors?SlideTeam
 
How to Create the Perfect Startup Pitch Deck
How to Create the Perfect Startup Pitch DeckHow to Create the Perfect Startup Pitch Deck
How to Create the Perfect Startup Pitch DeckEliott Harfouche
 
Pitch Deck Template for Startups
Pitch Deck Template for StartupsPitch Deck Template for Startups
Pitch Deck Template for StartupsArun Nair
 
Top 10 Lies Entrepreneurs Tell Investors
Top 10 Lies Entrepreneurs Tell InvestorsTop 10 Lies Entrepreneurs Tell Investors
Top 10 Lies Entrepreneurs Tell InvestorsJ. Skyler Fernandes
 
Pitch Deck-Format-NinzaBiz.com | investment Deck for Fund Raising
Pitch Deck-Format-NinzaBiz.com | investment Deck for Fund RaisingPitch Deck-Format-NinzaBiz.com | investment Deck for Fund Raising
Pitch Deck-Format-NinzaBiz.com | investment Deck for Fund RaisingShibam Sarbswa 🚀
 
Investor pitch deck template for business plan start up investment
Investor pitch deck template for business plan start up investmentInvestor pitch deck template for business plan start up investment
Investor pitch deck template for business plan start up investmentFraser Hay
 
The 10-Slide Pitch Deck Structure
The 10-Slide Pitch Deck StructureThe 10-Slide Pitch Deck Structure
The 10-Slide Pitch Deck StructureEthos3
 
SeedInvest Pitch Presentation Template
SeedInvest Pitch Presentation TemplateSeedInvest Pitch Presentation Template
SeedInvest Pitch Presentation TemplateSeedInvest
 
Hera labs investor pitch deck template
Hera labs investor pitch deck templateHera labs investor pitch deck template
Hera labs investor pitch deck templateHera-LABS
 
Startup pitch deck template
Startup pitch deck templateStartup pitch deck template
Startup pitch deck templateDaniele Beccari
 
7 Fatal Pitch Deck Mistakes Scaring Away Investors - Don't Be A Little Pitch
7 Fatal Pitch Deck Mistakes Scaring Away Investors - Don't Be A Little Pitch7 Fatal Pitch Deck Mistakes Scaring Away Investors - Don't Be A Little Pitch
7 Fatal Pitch Deck Mistakes Scaring Away Investors - Don't Be A Little PitchBryce North
 
Nader sabry - investor pitch deck template
Nader sabry - investor pitch deck templateNader sabry - investor pitch deck template
Nader sabry - investor pitch deck templateNader Sabry
 

What's hot (20)

How to make an investor pitch deck that really works
How to make an investor pitch deck that really worksHow to make an investor pitch deck that really works
How to make an investor pitch deck that really works
 
Pitch Deck Templates for Startups
Pitch Deck Templates for StartupsPitch Deck Templates for Startups
Pitch Deck Templates for Startups
 
Startup Pitch Decks
Startup Pitch DecksStartup Pitch Decks
Startup Pitch Decks
 
Investor pitch powerpoint template / presentation
Investor pitch powerpoint template / presentationInvestor pitch powerpoint template / presentation
Investor pitch powerpoint template / presentation
 
How to develop Startup Pitch Deck
How to develop Startup Pitch DeckHow to develop Startup Pitch Deck
How to develop Startup Pitch Deck
 
Pitch Deck
Pitch Deck Pitch Deck
Pitch Deck
 
How to Create a Pitch Deck to Impress Investors?
How to Create a Pitch Deck to Impress Investors?How to Create a Pitch Deck to Impress Investors?
How to Create a Pitch Deck to Impress Investors?
 
How to Create the Perfect Startup Pitch Deck
How to Create the Perfect Startup Pitch DeckHow to Create the Perfect Startup Pitch Deck
How to Create the Perfect Startup Pitch Deck
 
Pitch Deck Template for Startups
Pitch Deck Template for StartupsPitch Deck Template for Startups
Pitch Deck Template for Startups
 
Top 10 Lies Entrepreneurs Tell Investors
Top 10 Lies Entrepreneurs Tell InvestorsTop 10 Lies Entrepreneurs Tell Investors
Top 10 Lies Entrepreneurs Tell Investors
 
Pitch Deck-Format-NinzaBiz.com | investment Deck for Fund Raising
Pitch Deck-Format-NinzaBiz.com | investment Deck for Fund RaisingPitch Deck-Format-NinzaBiz.com | investment Deck for Fund Raising
Pitch Deck-Format-NinzaBiz.com | investment Deck for Fund Raising
 
Pitch deck
Pitch deckPitch deck
Pitch deck
 
Investor pitch deck template for business plan start up investment
Investor pitch deck template for business plan start up investmentInvestor pitch deck template for business plan start up investment
Investor pitch deck template for business plan start up investment
 
The 10-Slide Pitch Deck Structure
The 10-Slide Pitch Deck StructureThe 10-Slide Pitch Deck Structure
The 10-Slide Pitch Deck Structure
 
SeedInvest Pitch Presentation Template
SeedInvest Pitch Presentation TemplateSeedInvest Pitch Presentation Template
SeedInvest Pitch Presentation Template
 
Hera labs investor pitch deck template
Hera labs investor pitch deck templateHera labs investor pitch deck template
Hera labs investor pitch deck template
 
Raising Seed Capital
Raising Seed CapitalRaising Seed Capital
Raising Seed Capital
 
Startup pitch deck template
Startup pitch deck templateStartup pitch deck template
Startup pitch deck template
 
7 Fatal Pitch Deck Mistakes Scaring Away Investors - Don't Be A Little Pitch
7 Fatal Pitch Deck Mistakes Scaring Away Investors - Don't Be A Little Pitch7 Fatal Pitch Deck Mistakes Scaring Away Investors - Don't Be A Little Pitch
7 Fatal Pitch Deck Mistakes Scaring Away Investors - Don't Be A Little Pitch
 
Nader sabry - investor pitch deck template
Nader sabry - investor pitch deck templateNader sabry - investor pitch deck template
Nader sabry - investor pitch deck template
 

Viewers also liked

Essentials of a seed pitch deck
Essentials of a seed pitch deckEssentials of a seed pitch deck
Essentials of a seed pitch deckLaura Faulconer
 
Pitch Deck Template
Pitch Deck TemplatePitch Deck Template
Pitch Deck TemplatePrezentate
 
Ohos Seed Funding Pitch Deck
Ohos Seed Funding Pitch DeckOhos Seed Funding Pitch Deck
Ohos Seed Funding Pitch DeckDave Needham
 
RoomMatch Pitch Deck (Seed Funding)
RoomMatch Pitch Deck (Seed Funding)RoomMatch Pitch Deck (Seed Funding)
RoomMatch Pitch Deck (Seed Funding)Elliott Counts
 
(GAM303) Beyond Game Servers: Load Testing, Rendering, and Cloud Gaming | AWS...
(GAM303) Beyond Game Servers: Load Testing, Rendering, and Cloud Gaming | AWS...(GAM303) Beyond Game Servers: Load Testing, Rendering, and Cloud Gaming | AWS...
(GAM303) Beyond Game Servers: Load Testing, Rendering, and Cloud Gaming | AWS...Amazon Web Services
 
Startup Pitch Deck - Template
Startup Pitch Deck - TemplateStartup Pitch Deck - Template
Startup Pitch Deck - TemplateJake Fisher
 
NVIDIA Cloud Gaming
NVIDIA Cloud GamingNVIDIA Cloud Gaming
NVIDIA Cloud GamingPhil Eisler
 
Cloud Gaming Onward: Research Opportunities and Outlook
Cloud Gaming Onward: Research Opportunities and OutlookCloud Gaming Onward: Research Opportunities and Outlook
Cloud Gaming Onward: Research Opportunities and OutlookAcademia Sinica
 
GamingAnywhere: An Open Cloud Gaming System
GamingAnywhere: An Open Cloud Gaming SystemGamingAnywhere: An Open Cloud Gaming System
GamingAnywhere: An Open Cloud Gaming SystemAcademia Sinica
 
Raising a Seed Round from Lerer Ventures
Raising a Seed Round from Lerer VenturesRaising a Seed Round from Lerer Ventures
Raising a Seed Round from Lerer VenturesSteve Schlafman
 
"How to make a killer pitch" by Jean de la Rochebrochard from Kima Ventures
"How to make a killer pitch" by Jean de la Rochebrochard from Kima Ventures"How to make a killer pitch" by Jean de la Rochebrochard from Kima Ventures
"How to make a killer pitch" by Jean de la Rochebrochard from Kima VenturesTheFamily
 
Investor pitch deck template from new haircut
Investor pitch deck template from new haircutInvestor pitch deck template from new haircut
Investor pitch deck template from new haircutSGB Media Group
 
New York City Presentation Template
New York City  Presentation TemplateNew York City  Presentation Template
New York City Presentation TemplateImprove Presentation
 
Social media Presentation Template
Social media Presentation TemplateSocial media Presentation Template
Social media Presentation TemplateImprove Presentation
 
Geometric Pitch Deck Presentation Template
Geometric Pitch Deck Presentation TemplateGeometric Pitch Deck Presentation Template
Geometric Pitch Deck Presentation TemplateImprove Presentation
 

Viewers also liked (18)

Essentials of a seed pitch deck
Essentials of a seed pitch deckEssentials of a seed pitch deck
Essentials of a seed pitch deck
 
Build a Better Entrepreneur Pitch Deck
Build a Better Entrepreneur Pitch DeckBuild a Better Entrepreneur Pitch Deck
Build a Better Entrepreneur Pitch Deck
 
E maji pitch deck
E maji pitch deckE maji pitch deck
E maji pitch deck
 
Pitch Deck Template
Pitch Deck TemplatePitch Deck Template
Pitch Deck Template
 
Ohos Seed Funding Pitch Deck
Ohos Seed Funding Pitch DeckOhos Seed Funding Pitch Deck
Ohos Seed Funding Pitch Deck
 
RoomMatch Pitch Deck (Seed Funding)
RoomMatch Pitch Deck (Seed Funding)RoomMatch Pitch Deck (Seed Funding)
RoomMatch Pitch Deck (Seed Funding)
 
(GAM303) Beyond Game Servers: Load Testing, Rendering, and Cloud Gaming | AWS...
(GAM303) Beyond Game Servers: Load Testing, Rendering, and Cloud Gaming | AWS...(GAM303) Beyond Game Servers: Load Testing, Rendering, and Cloud Gaming | AWS...
(GAM303) Beyond Game Servers: Load Testing, Rendering, and Cloud Gaming | AWS...
 
Startup Pitch Deck - Template
Startup Pitch Deck - TemplateStartup Pitch Deck - Template
Startup Pitch Deck - Template
 
NVIDIA Cloud Gaming
NVIDIA Cloud GamingNVIDIA Cloud Gaming
NVIDIA Cloud Gaming
 
Cloud Gaming Onward: Research Opportunities and Outlook
Cloud Gaming Onward: Research Opportunities and OutlookCloud Gaming Onward: Research Opportunities and Outlook
Cloud Gaming Onward: Research Opportunities and Outlook
 
GamingAnywhere: An Open Cloud Gaming System
GamingAnywhere: An Open Cloud Gaming SystemGamingAnywhere: An Open Cloud Gaming System
GamingAnywhere: An Open Cloud Gaming System
 
Raising a Seed Round from Lerer Ventures
Raising a Seed Round from Lerer VenturesRaising a Seed Round from Lerer Ventures
Raising a Seed Round from Lerer Ventures
 
"How to make a killer pitch" by Jean de la Rochebrochard from Kima Ventures
"How to make a killer pitch" by Jean de la Rochebrochard from Kima Ventures"How to make a killer pitch" by Jean de la Rochebrochard from Kima Ventures
"How to make a killer pitch" by Jean de la Rochebrochard from Kima Ventures
 
Investor pitch deck template from new haircut
Investor pitch deck template from new haircutInvestor pitch deck template from new haircut
Investor pitch deck template from new haircut
 
New York City Presentation Template
New York City  Presentation TemplateNew York City  Presentation Template
New York City Presentation Template
 
Startup Investor Pitch Deck
Startup Investor Pitch DeckStartup Investor Pitch Deck
Startup Investor Pitch Deck
 
Social media Presentation Template
Social media Presentation TemplateSocial media Presentation Template
Social media Presentation Template
 
Geometric Pitch Deck Presentation Template
Geometric Pitch Deck Presentation TemplateGeometric Pitch Deck Presentation Template
Geometric Pitch Deck Presentation Template
 

Similar to What investors are looking for in your pitch deck

How to Pitch an Idea
How to Pitch an IdeaHow to Pitch an Idea
How to Pitch an IdeaJohnAdomako
 
Ultimate Pitch Deck Template for High Growth Startups
Ultimate Pitch Deck Template for High Growth Startups Ultimate Pitch Deck Template for High Growth Startups
Ultimate Pitch Deck Template for High Growth Startups Noelle Baquiche
 
Business Model and Pitch.pptx
Business Model and Pitch.pptxBusiness Model and Pitch.pptx
Business Model and Pitch.pptxUnknownBarmf20008
 
Investor pitch deck template
Investor pitch deck templateInvestor pitch deck template
Investor pitch deck templateTakayuki Yamazaki
 
Perfecting Your Seed Funding Pitch
Perfecting Your Seed Funding PitchPerfecting Your Seed Funding Pitch
Perfecting Your Seed Funding Pitchasuarea48
 
Twelve steps to exhibit success
 Twelve steps to exhibit success   Twelve steps to exhibit success
Twelve steps to exhibit success Douglas Burdett
 
Crowdfunding
Crowdfunding Crowdfunding
Crowdfunding Steve Lee
 
Investor business deck template
Investor business deck templateInvestor business deck template
Investor business deck templateSantosh Kumbar
 
CannaGrowSystemz, a Strainmaker Capital Company.
CannaGrowSystemz, a Strainmaker Capital Company. CannaGrowSystemz, a Strainmaker Capital Company.
CannaGrowSystemz, a Strainmaker Capital Company. Mark Fane
 
Investor pitch deck template
Investor pitch deck templateInvestor pitch deck template
Investor pitch deck templateAndrey Chabanov
 
Investor pitch deck template
Investor pitch deck templateInvestor pitch deck template
Investor pitch deck templateBarnaby Gaskell
 
Investor pitch deck template (1)
Investor pitch deck template (1)Investor pitch deck template (1)
Investor pitch deck template (1)SUROJIT DAS
 
CannaGrowSystemz provides orginization, knowledge and the tools to grow medic...
CannaGrowSystemz provides orginization, knowledge and the tools to grow medic...CannaGrowSystemz provides orginization, knowledge and the tools to grow medic...
CannaGrowSystemz provides orginization, knowledge and the tools to grow medic...Mark Fane
 
Investor pitch deck template
Investor pitch deck templateInvestor pitch deck template
Investor pitch deck templateVasu Mullapudi
 
Investor pitch Deck Template
Investor pitch Deck TemplateInvestor pitch Deck Template
Investor pitch Deck TemplateGustavo Fusaro
 
Investor pitch Deck Template
Investor pitch Deck TemplateInvestor pitch Deck Template
Investor pitch Deck TemplateGustavo Fusaro
 
The Ultimate Pitch Deck to Raise Money for Startups
The Ultimate Pitch Deck to Raise Money for StartupsThe Ultimate Pitch Deck to Raise Money for Startups
The Ultimate Pitch Deck to Raise Money for Startupssaumil shrivastava
 

Similar to What investors are looking for in your pitch deck (20)

How to Pitch an Idea
How to Pitch an IdeaHow to Pitch an Idea
How to Pitch an Idea
 
Ultimate Pitch Deck Template for High Growth Startups
Ultimate Pitch Deck Template for High Growth Startups Ultimate Pitch Deck Template for High Growth Startups
Ultimate Pitch Deck Template for High Growth Startups
 
Business Model and Pitch.pptx
Business Model and Pitch.pptxBusiness Model and Pitch.pptx
Business Model and Pitch.pptx
 
Investor pitch deck template
Investor pitch deck templateInvestor pitch deck template
Investor pitch deck template
 
Perfecting Your Seed Funding Pitch
Perfecting Your Seed Funding PitchPerfecting Your Seed Funding Pitch
Perfecting Your Seed Funding Pitch
 
Twelve steps to exhibit success
 Twelve steps to exhibit success   Twelve steps to exhibit success
Twelve steps to exhibit success
 
Investor Pitch
Investor PitchInvestor Pitch
Investor Pitch
 
Crowdfunding
Crowdfunding Crowdfunding
Crowdfunding
 
Investor business deck template
Investor business deck templateInvestor business deck template
Investor business deck template
 
CannaGrowSystemz, a Strainmaker Capital Company.
CannaGrowSystemz, a Strainmaker Capital Company. CannaGrowSystemz, a Strainmaker Capital Company.
CannaGrowSystemz, a Strainmaker Capital Company.
 
Investor pitch deck template
Investor pitch deck templateInvestor pitch deck template
Investor pitch deck template
 
Investor pitch deck template
Investor pitch deck templateInvestor pitch deck template
Investor pitch deck template
 
Investor pitch deck template (1)
Investor pitch deck template (1)Investor pitch deck template (1)
Investor pitch deck template (1)
 
CannaGrowSystemz provides orginization, knowledge and the tools to grow medic...
CannaGrowSystemz provides orginization, knowledge and the tools to grow medic...CannaGrowSystemz provides orginization, knowledge and the tools to grow medic...
CannaGrowSystemz provides orginization, knowledge and the tools to grow medic...
 
Investor pitch deck template
Investor pitch deck templateInvestor pitch deck template
Investor pitch deck template
 
Investor pitch Deck Template
Investor pitch Deck TemplateInvestor pitch Deck Template
Investor pitch Deck Template
 
Investor pitch Deck Template
Investor pitch Deck TemplateInvestor pitch Deck Template
Investor pitch Deck Template
 
The Ultimate Pitch Deck to Raise Money for Startups
The Ultimate Pitch Deck to Raise Money for StartupsThe Ultimate Pitch Deck to Raise Money for Startups
The Ultimate Pitch Deck to Raise Money for Startups
 
Investor pitch
Investor pitchInvestor pitch
Investor pitch
 
Investor pitch deck template
Investor pitch deck templateInvestor pitch deck template
Investor pitch deck template
 

More from Infocrest

23 PITCH COMPETITION QUESTIONS WHICH YOU MUST KNOW
23 PITCH COMPETITION QUESTIONS WHICH YOU MUST KNOW23 PITCH COMPETITION QUESTIONS WHICH YOU MUST KNOW
23 PITCH COMPETITION QUESTIONS WHICH YOU MUST KNOWInfocrest
 
Business Plan Service
Business Plan ServiceBusiness Plan Service
Business Plan ServiceInfocrest
 
Finance and Accounting Outsourcing
Finance and Accounting OutsourcingFinance and Accounting Outsourcing
Finance and Accounting OutsourcingInfocrest
 
Digital marketing Trends 2017
Digital marketing Trends 2017Digital marketing Trends 2017
Digital marketing Trends 2017Infocrest
 
Go to market strategy
Go to market strategy Go to market strategy
Go to market strategy Infocrest
 
Marketing tips for a Laundry Business
Marketing tips for a Laundry BusinessMarketing tips for a Laundry Business
Marketing tips for a Laundry BusinessInfocrest
 
10 tips to raise incredible startup pitch
10 tips to raise incredible startup pitch10 tips to raise incredible startup pitch
10 tips to raise incredible startup pitchInfocrest
 
10 business ideas
10 business ideas10 business ideas
10 business ideasInfocrest
 
7 COMPONENTS OF AN OUTSTANDING DATA-DRIVEN MARKETING STRATEGY.
7 COMPONENTS OF AN OUTSTANDING DATA-DRIVEN MARKETING STRATEGY.7 COMPONENTS OF AN OUTSTANDING DATA-DRIVEN MARKETING STRATEGY.
7 COMPONENTS OF AN OUTSTANDING DATA-DRIVEN MARKETING STRATEGY.Infocrest
 
Most Common Reasons Clients Leave & How to Prevent That
Most Common Reasons Clients Leave & How to Prevent ThatMost Common Reasons Clients Leave & How to Prevent That
Most Common Reasons Clients Leave & How to Prevent ThatInfocrest
 
PET BUSINESS PLAN
PET BUSINESS PLANPET BUSINESS PLAN
PET BUSINESS PLANInfocrest
 
E commerce Business Plan
E commerce Business PlanE commerce Business Plan
E commerce Business PlanInfocrest
 
Event management business plan
Event management business planEvent management business plan
Event management business planInfocrest
 
Travel booking business plan presentation
Travel booking business plan presentationTravel booking business plan presentation
Travel booking business plan presentationInfocrest
 
Marketing plan | Marketing Strategies | Customer Acquisition Planning
Marketing plan | Marketing Strategies | Customer Acquisition PlanningMarketing plan | Marketing Strategies | Customer Acquisition Planning
Marketing plan | Marketing Strategies | Customer Acquisition PlanningInfocrest
 
Business plan ,Resource for business planning,How to write business plan?
Business plan ,Resource for business planning,How to write business plan?Business plan ,Resource for business planning,How to write business plan?
Business plan ,Resource for business planning,How to write business plan?Infocrest
 

More from Infocrest (17)

23 PITCH COMPETITION QUESTIONS WHICH YOU MUST KNOW
23 PITCH COMPETITION QUESTIONS WHICH YOU MUST KNOW23 PITCH COMPETITION QUESTIONS WHICH YOU MUST KNOW
23 PITCH COMPETITION QUESTIONS WHICH YOU MUST KNOW
 
Business Plan Service
Business Plan ServiceBusiness Plan Service
Business Plan Service
 
Finance and Accounting Outsourcing
Finance and Accounting OutsourcingFinance and Accounting Outsourcing
Finance and Accounting Outsourcing
 
Digital marketing Trends 2017
Digital marketing Trends 2017Digital marketing Trends 2017
Digital marketing Trends 2017
 
Go to market strategy
Go to market strategy Go to market strategy
Go to market strategy
 
Marketing tips for a Laundry Business
Marketing tips for a Laundry BusinessMarketing tips for a Laundry Business
Marketing tips for a Laundry Business
 
10 tips to raise incredible startup pitch
10 tips to raise incredible startup pitch10 tips to raise incredible startup pitch
10 tips to raise incredible startup pitch
 
10 business ideas
10 business ideas10 business ideas
10 business ideas
 
7 COMPONENTS OF AN OUTSTANDING DATA-DRIVEN MARKETING STRATEGY.
7 COMPONENTS OF AN OUTSTANDING DATA-DRIVEN MARKETING STRATEGY.7 COMPONENTS OF AN OUTSTANDING DATA-DRIVEN MARKETING STRATEGY.
7 COMPONENTS OF AN OUTSTANDING DATA-DRIVEN MARKETING STRATEGY.
 
Most Common Reasons Clients Leave & How to Prevent That
Most Common Reasons Clients Leave & How to Prevent ThatMost Common Reasons Clients Leave & How to Prevent That
Most Common Reasons Clients Leave & How to Prevent That
 
PET BUSINESS PLAN
PET BUSINESS PLANPET BUSINESS PLAN
PET BUSINESS PLAN
 
E commerce Business Plan
E commerce Business PlanE commerce Business Plan
E commerce Business Plan
 
Event management business plan
Event management business planEvent management business plan
Event management business plan
 
Travel booking business plan presentation
Travel booking business plan presentationTravel booking business plan presentation
Travel booking business plan presentation
 
Bakery
BakeryBakery
Bakery
 
Marketing plan | Marketing Strategies | Customer Acquisition Planning
Marketing plan | Marketing Strategies | Customer Acquisition PlanningMarketing plan | Marketing Strategies | Customer Acquisition Planning
Marketing plan | Marketing Strategies | Customer Acquisition Planning
 
Business plan ,Resource for business planning,How to write business plan?
Business plan ,Resource for business planning,How to write business plan?Business plan ,Resource for business planning,How to write business plan?
Business plan ,Resource for business planning,How to write business plan?
 

Recently uploaded

How Generative AI Is Transforming Your Business | Byond Growth Insights | Apr...
How Generative AI Is Transforming Your Business | Byond Growth Insights | Apr...How Generative AI Is Transforming Your Business | Byond Growth Insights | Apr...
How Generative AI Is Transforming Your Business | Byond Growth Insights | Apr...Hector Del Castillo, CPM, CPMM
 
Excvation Safety for safety officers reference
Excvation Safety for safety officers referenceExcvation Safety for safety officers reference
Excvation Safety for safety officers referencessuser2c065e
 
Introducing the Analogic framework for business planning applications
Introducing the Analogic framework for business planning applicationsIntroducing the Analogic framework for business planning applications
Introducing the Analogic framework for business planning applicationsKnowledgeSeed
 
trending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdf
trending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdftrending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdf
trending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdfMintel Group
 
How To Simplify Your Scheduling with AI Calendarfly The Hassle-Free Online Bo...
How To Simplify Your Scheduling with AI Calendarfly The Hassle-Free Online Bo...How To Simplify Your Scheduling with AI Calendarfly The Hassle-Free Online Bo...
How To Simplify Your Scheduling with AI Calendarfly The Hassle-Free Online Bo...SOFTTECHHUB
 
Horngren’s Financial & Managerial Accounting, 7th edition by Miller-Nobles so...
Horngren’s Financial & Managerial Accounting, 7th edition by Miller-Nobles so...Horngren’s Financial & Managerial Accounting, 7th edition by Miller-Nobles so...
Horngren’s Financial & Managerial Accounting, 7th edition by Miller-Nobles so...ssuserf63bd7
 
PSCC - Capability Statement Presentation
PSCC - Capability Statement PresentationPSCC - Capability Statement Presentation
PSCC - Capability Statement PresentationAnamaria Contreras
 
TriStar Gold Corporate Presentation - April 2024
TriStar Gold Corporate Presentation - April 2024TriStar Gold Corporate Presentation - April 2024
TriStar Gold Corporate Presentation - April 2024Adnet Communications
 
Jewish Resources in the Family Resource Centre
Jewish Resources in the Family Resource CentreJewish Resources in the Family Resource Centre
Jewish Resources in the Family Resource CentreNZSG
 
Fordham -How effective decision-making is within the IT department - Analysis...
Fordham -How effective decision-making is within the IT department - Analysis...Fordham -How effective decision-making is within the IT department - Analysis...
Fordham -How effective decision-making is within the IT department - Analysis...Peter Ward
 
business environment micro environment macro environment.pptx
business environment micro environment macro environment.pptxbusiness environment micro environment macro environment.pptx
business environment micro environment macro environment.pptxShruti Mittal
 
BAILMENT & PLEDGE business law notes.pptx
BAILMENT & PLEDGE business law notes.pptxBAILMENT & PLEDGE business law notes.pptx
BAILMENT & PLEDGE business law notes.pptxran17april2001
 
APRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdfAPRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdfRbc Rbcua
 
The McKinsey 7S Framework: A Holistic Approach to Harmonizing All Parts of th...
The McKinsey 7S Framework: A Holistic Approach to Harmonizing All Parts of th...The McKinsey 7S Framework: A Holistic Approach to Harmonizing All Parts of th...
The McKinsey 7S Framework: A Holistic Approach to Harmonizing All Parts of th...Operational Excellence Consulting
 
Intermediate Accounting, Volume 2, 13th Canadian Edition by Donald E. Kieso t...
Intermediate Accounting, Volume 2, 13th Canadian Edition by Donald E. Kieso t...Intermediate Accounting, Volume 2, 13th Canadian Edition by Donald E. Kieso t...
Intermediate Accounting, Volume 2, 13th Canadian Edition by Donald E. Kieso t...ssuserf63bd7
 
Guide Complete Set of Residential Architectural Drawings PDF
Guide Complete Set of Residential Architectural Drawings PDFGuide Complete Set of Residential Architectural Drawings PDF
Guide Complete Set of Residential Architectural Drawings PDFChandresh Chudasama
 
20200128 Ethical by Design - Whitepaper.pdf
20200128 Ethical by Design - Whitepaper.pdf20200128 Ethical by Design - Whitepaper.pdf
20200128 Ethical by Design - Whitepaper.pdfChris Skinner
 
GUIDELINES ON USEFUL FORMS IN FREIGHT FORWARDING (F) Danny Diep Toh MBA.pdf
GUIDELINES ON USEFUL FORMS IN FREIGHT FORWARDING (F) Danny Diep Toh MBA.pdfGUIDELINES ON USEFUL FORMS IN FREIGHT FORWARDING (F) Danny Diep Toh MBA.pdf
GUIDELINES ON USEFUL FORMS IN FREIGHT FORWARDING (F) Danny Diep Toh MBA.pdfDanny Diep To
 
Driving Business Impact for PMs with Jon Harmer
Driving Business Impact for PMs with Jon HarmerDriving Business Impact for PMs with Jon Harmer
Driving Business Impact for PMs with Jon HarmerAggregage
 
Planetary and Vedic Yagyas Bring Positive Impacts in Life
Planetary and Vedic Yagyas Bring Positive Impacts in LifePlanetary and Vedic Yagyas Bring Positive Impacts in Life
Planetary and Vedic Yagyas Bring Positive Impacts in LifeBhavana Pujan Kendra
 

Recently uploaded (20)

How Generative AI Is Transforming Your Business | Byond Growth Insights | Apr...
How Generative AI Is Transforming Your Business | Byond Growth Insights | Apr...How Generative AI Is Transforming Your Business | Byond Growth Insights | Apr...
How Generative AI Is Transforming Your Business | Byond Growth Insights | Apr...
 
Excvation Safety for safety officers reference
Excvation Safety for safety officers referenceExcvation Safety for safety officers reference
Excvation Safety for safety officers reference
 
Introducing the Analogic framework for business planning applications
Introducing the Analogic framework for business planning applicationsIntroducing the Analogic framework for business planning applications
Introducing the Analogic framework for business planning applications
 
trending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdf
trending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdftrending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdf
trending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdf
 
How To Simplify Your Scheduling with AI Calendarfly The Hassle-Free Online Bo...
How To Simplify Your Scheduling with AI Calendarfly The Hassle-Free Online Bo...How To Simplify Your Scheduling with AI Calendarfly The Hassle-Free Online Bo...
How To Simplify Your Scheduling with AI Calendarfly The Hassle-Free Online Bo...
 
Horngren’s Financial & Managerial Accounting, 7th edition by Miller-Nobles so...
Horngren’s Financial & Managerial Accounting, 7th edition by Miller-Nobles so...Horngren’s Financial & Managerial Accounting, 7th edition by Miller-Nobles so...
Horngren’s Financial & Managerial Accounting, 7th edition by Miller-Nobles so...
 
PSCC - Capability Statement Presentation
PSCC - Capability Statement PresentationPSCC - Capability Statement Presentation
PSCC - Capability Statement Presentation
 
TriStar Gold Corporate Presentation - April 2024
TriStar Gold Corporate Presentation - April 2024TriStar Gold Corporate Presentation - April 2024
TriStar Gold Corporate Presentation - April 2024
 
Jewish Resources in the Family Resource Centre
Jewish Resources in the Family Resource CentreJewish Resources in the Family Resource Centre
Jewish Resources in the Family Resource Centre
 
Fordham -How effective decision-making is within the IT department - Analysis...
Fordham -How effective decision-making is within the IT department - Analysis...Fordham -How effective decision-making is within the IT department - Analysis...
Fordham -How effective decision-making is within the IT department - Analysis...
 
business environment micro environment macro environment.pptx
business environment micro environment macro environment.pptxbusiness environment micro environment macro environment.pptx
business environment micro environment macro environment.pptx
 
BAILMENT & PLEDGE business law notes.pptx
BAILMENT & PLEDGE business law notes.pptxBAILMENT & PLEDGE business law notes.pptx
BAILMENT & PLEDGE business law notes.pptx
 
APRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdfAPRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdf
 
The McKinsey 7S Framework: A Holistic Approach to Harmonizing All Parts of th...
The McKinsey 7S Framework: A Holistic Approach to Harmonizing All Parts of th...The McKinsey 7S Framework: A Holistic Approach to Harmonizing All Parts of th...
The McKinsey 7S Framework: A Holistic Approach to Harmonizing All Parts of th...
 
Intermediate Accounting, Volume 2, 13th Canadian Edition by Donald E. Kieso t...
Intermediate Accounting, Volume 2, 13th Canadian Edition by Donald E. Kieso t...Intermediate Accounting, Volume 2, 13th Canadian Edition by Donald E. Kieso t...
Intermediate Accounting, Volume 2, 13th Canadian Edition by Donald E. Kieso t...
 
Guide Complete Set of Residential Architectural Drawings PDF
Guide Complete Set of Residential Architectural Drawings PDFGuide Complete Set of Residential Architectural Drawings PDF
Guide Complete Set of Residential Architectural Drawings PDF
 
20200128 Ethical by Design - Whitepaper.pdf
20200128 Ethical by Design - Whitepaper.pdf20200128 Ethical by Design - Whitepaper.pdf
20200128 Ethical by Design - Whitepaper.pdf
 
GUIDELINES ON USEFUL FORMS IN FREIGHT FORWARDING (F) Danny Diep Toh MBA.pdf
GUIDELINES ON USEFUL FORMS IN FREIGHT FORWARDING (F) Danny Diep Toh MBA.pdfGUIDELINES ON USEFUL FORMS IN FREIGHT FORWARDING (F) Danny Diep Toh MBA.pdf
GUIDELINES ON USEFUL FORMS IN FREIGHT FORWARDING (F) Danny Diep Toh MBA.pdf
 
Driving Business Impact for PMs with Jon Harmer
Driving Business Impact for PMs with Jon HarmerDriving Business Impact for PMs with Jon Harmer
Driving Business Impact for PMs with Jon Harmer
 
Planetary and Vedic Yagyas Bring Positive Impacts in Life
Planetary and Vedic Yagyas Bring Positive Impacts in LifePlanetary and Vedic Yagyas Bring Positive Impacts in Life
Planetary and Vedic Yagyas Bring Positive Impacts in Life
 

What investors are looking for in your pitch deck

  • 1. What Investors are looking for in your Pitch Deck?
  • 2. Introduction Great startups don’t fund themselves. Raising money from investors for your business is challenging at any stage even for experienced founders with significant propulsion in their company. If you’re raising money for your business, having an impressive pitch deck is an essential component in your fundraising toolkit. A great pitch deck gets potential investors excited about your idea and engages them in a conversation about your business, hopefully leading to investment.
  • 3. The pitch deck (also known as a slide deck or pitch slide deck ) is the first communication tool to help you raise money with a potential investor. The content of the pitch deck, along with your presentation, can help the investor to determine whether or not to continue evaluating your business opportunity. A pitch deck should consist of 10-15 slides that present the ESSENTIALS of your company. There are two main challenges that you need to balance: Explain and Convince! What is a Pitch Deck?
  • 4. Goals of your Pitch Deck The goal of your pitch deck is not to raise money. But the real goal of your pitch deck is to get to the next meeting. Your pitch deck and pitch presentation are probably some of the first things that an investor is seeking to learn more about your company. And, because investments rarely are made after just one meeting, your goal is to spark interest in your business.
  • 5. The story you tell: How you fabricate your slides together into a narration. How you present: How you connect with and read your audience. Guise of your presentation that matter the most
  • 6. What are the key elements of a Pitch Deck?
  • 7.
  • 8. Vision and value proposition These are one or two opening, preliminary slides that highlight your business. These slides capture the “essence” of your story. It contains the value that you provide to your customers. Keep it short ,simple, and memorable. A great way to think about this slide is to imagine it as a tweet: describe your business in 140 characters in a way your parents would understand.
  • 9. The Issue If you aren’t solving some problem in the world, you are going to have a long uphill climb with your business. Use this slide to talk about the problem you are solving and who has the problem. You can talk about the current solutions in the market. Ideally, try and tell a relatable story when you are defining the problem. The more you can make the problem as real as possible, the more your investors will understand your business and your goals
  • 10. Your Product or Service This is classic storytelling where you build up the problem and describe how bad it is for lots of people. Now your product or service is coming to the rescue to help solve that problem. Drill in on how your products are differentiated. Convince your audience you have a better “mouse trap.” You want to make sure these slides leave no holes in your story or questions unanswered.
  • 11. Target Market and Opportunity This slide is to expand on who your ideal customer is and how many of them there are. What is the total market size and how do you position your company within the market? If you can find the data, investors will want to know how much people or businesses currently spend in the market to get a sense of the total market size. That is where you tell the story about the scope and scale of the problem you are solving.
  • 12. Traction Investors want to see that you have proven some aspect of your business model as that reduces risk, so any proof you have that validates that your solution works to solve the problem you have identified is incredibly powerful. You can also talk about your milestones. What major goals have you achieved so far and what are the next major steps you plan on taking? A product or company roadmap that outlines key milestones is helpful here. Along with this, you can show revenue, the number of users, LOIs, contracts, the number of customers, product launches, technological milestones, key hires, etc.
  • 13. Marketing Strategy Having wowed your audience with your product and business model, proactively articulate a go-to-market strategy. Obviously, the scope of these slides is dependent on your stage of development but clearly, demonstrate you have thought about how to roll out your product and how to capture market share. You need to detail the key tactics that you intend to use to get your product in front of prospective customers.
  • 14. Crew Crew or a Team That’s what investors are looking for. They are investing in your team and not only in your idea. Markets, business models and products might change over time, but the team should stay. Highlights your team’s strengths, make it clear they are committed to building something big, and they will be great to work with.
  • 15. Financials Investors will expect to see your sales forecast, profit and loss statement, and cash flow forecast for at least three years. Limit yourself to charts that show sales, total customers, total expenses, and profits. You should demonstrate an appreciation of the capital you are raising and how you intend to deploy it to meet milestones that will be critical for future fundraising.
  • 16. Competition There is always competition! If not there is no market. Your job is to show how you differentiate from the contest. Describe what key advantages do you have over the competition or is there some “secret sauce” that you have and others don’t? The key here is explaining how you are different than the other players on the market and why customers will choose you instead of one of the other players on the market.
  • 17. Investment and the next step Investors always want to know how their money is being used and how it is going to help you achieve the goals you are setting out for your business. State how much money has been invested already and by whom over which time frame and show the ownership percentage. Then show how much money you want to raise, what it will be used for (milestones) and where it will get you. If you have part of the investment already committed, state it.
  • 18. Thank You For any assistance, from creating your initial idle strategy to the visual identity elements, contact us for consultation. We’d love to help you identify and proclaim your story! INDIA 209, The Horizon, 11/5 South Tukoganj, Nath Mandir Road, Indore, Madhya Pradesh 452001, India Phone : +91 7000924851 Email : info@infocrest.in UK 27 Old Gloucester, Street London, WC1N 3AX, United Kingdom Phone : 020 8242 1628 Email : info@infocrest.co.uk