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Letting go
Suni Stolic
Hello, I am Suni
“A Project Manager is like a midwife

- he/she delivers the baby, hands it over
to the mother and moves on. 

The baby being the product and the
mother being the Product Manager” -
Derek Morrison
brainmates.com.au
Today
Handing over
Hiring
Support
MindsetThe mindset
When it is good enough
“Finishing a UX project is like sweeping a
floor. You get the big pile fairly easily, but
those last few specks of dust are
impossible to ever really clean up. You just
keep cutting the dirt pile in half until finally
you’re left with an acceptable amount of
grime to put the broom away and get on
with the next thing.”
The ‘letting go’ mindset
The ‘letting go’ mindset
Outcomes:
• Awareness and acceptance
• Better product
• Customer needs are truly no. 1
• Gets us out of our comfort zone
• More useful to our customers
The ‘letting go’ mindset
• Product is “good enough”
• Budget runs out, or customer is fundraising
• Customer needs to reassess viability or
strategy
• Customer wants to build an in-house team
Product Anonymous - Letting Go - May 2016
Tracker
Tracker
Kick Off
First Milestone
20152014
Support Mode
Staff Rollout
How it felt
Start ups
Taggd
Taggd
Delivery Kick Off
2015
CTO Hire
! !! ! ! !
June October
How it felt
Product Anonymous - Letting Go - May 2016
Sixpark
Delivery Kick Off
Proof of Concept
20162015
Support Mode
Launch
Licence
How it felt
Takeaways
- Customer needs first 

- Inclusive and collaborative from the start

- Don’t avoid tech debt

- Support in an open and transparent way

- Speak up if customer choices are short
sighted
Questions?

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