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Components Of A Marketable Business Plan The Investor’s Perspective By Tony Osime
Topics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Ice Breaker
Standing Out From The Crowd How many business plans are circulating right now? How will yours stand out?
Model on Success Look for a business plan in your industry that was successful– Use that as your benchmark
What is a Business Plan? Purpose ,[object Object],[object Object],[object Object],Focus on your purpose Content & style will differ
What is a Business Plan? Form ,[object Object],[object Object],[object Object],[object Object],[object Object],Use different forms for best effect
Key Drivers What are the key success factors? Top 5 Only Use the perspective of each stakeholder What is most important to them Make sure your plan focuses on these drivers
Structure ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Thousands of structures on the internet i.e. www.deloitte.com * Added
Structure… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Structure… List the contents and the respective page numbers Topic 1…………….  4 Topic 2…………….  7 Topic 3…………….12 Topic 4…………….15 Topic 5…………….16 Topic 6……...……..24 Table Of Contents
Structure… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],A table One line per fact Only important facts Can be long > 50 35% ROI N3m Investment N2m Size Lagos Location Ltd Legal form XYZ Name
Structure… ,[object Object],[object Object],[object Object]
Structure… ,[object Object],[object Object],[object Object],[object Object],[object Object],Vision Mission Objectives
Structure… ,[object Object],[object Object],[object Object],[object Object],[object Object]
Structure… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Structure… ,[object Object],[object Object],[object Object],[object Object],[object Object]
Structure… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Structure… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Structure… ,[object Object],[object Object],[object Object],[object Object],[object Object]
Structure… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Writing Tips - Clarity What do you understand  by clarity? ,[object Object],[object Object],[object Object]
Writing Tips - Concise What do you understand  by conciseness? ,[object Object],[object Object],[object Object]
Writing Tips - Organization What do you understand  by well organized? ,[object Object],[object Object],[object Object],[object Object]
Writing Tips - Layout What do you understand  by well laid out? ,[object Object],[object Object],[object Object]
Writing Tips - Natural What do you understand by natural? Simple shorter words arranged in a conversational way
Writing Tip - Positive What do you understand  by being positive? Only using words which  make the reader feel good  – or at least feel neutral Negative Neutral Positive
Writing Tips - Relevance Why should we provide all relevant facts - not just those suitable for your purpose? ,[object Object],[object Object]
Writing Tips - Interpret  Why should we interpret the facts for our readers? ,[object Object],[object Object]
Writing Tips - Conclusions What happens when we jump to conclusions? What is jumping to conclusions? Making statements not supported by facts Could loose good will
Writing Tips – Both Sides Why should we provide both the pros and the cons of each option? ,[object Object],[object Object]
Writing Tips –  Facts v Opinions What is the difference between a fact and an opinion? Why should we differentiate between a fact and an opinion? ,[object Object],[object Object]
Writing Tips –  Sources of information Why should we state our sources of information? ,[object Object],[object Object]
Writing Tips - Sentences Word Choice Sentence Length What is a good length  for a sentence? Maximum 15 – 20 words Depending on the number  of syllables. “ Keep sentences simple – one idea per sentence”
Writing Tips - Style What do you understand by write the way you speak? Write what you would say to your reader if they were in front of you. Use this as your first draft Write the way you speak! Style & Tone Write the way you speak
Design Tips Bind Neatly
Design Tips Use lots of pictures & diagrams
Design Tips Use lots of white space
Business Plan Tips ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Investor’s Perspective Why Should I give you my money?
The Promoter’s Perspective Why Should I give you my money? Because I have a great idea? Because I am a nice person? Because I am honest? Because I work hard?
The Investor’s Perspective Because I will grow your money Why Should I give you my money?
The Investor’s perspective How do I know you will grow my money? Because I have a great idea? Because I am a nice person? Because I am honest? Because I work hard?
The Investor’s perspective Because I have done it before! Directly or indirectly How do I know you will grow my money?
The Promoter’s Perspective Only when I cannot show past success do I rely on the usual arguments… Because I have a great idea? Because I am a nice person? Because I am honest? Because I work hard?
Success Stepping Stones Remember your past successes These are your stepping stones…
Good Luck! The End

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How to write a business plan

  • 1. Components Of A Marketable Business Plan The Investor’s Perspective By Tony Osime
  • 2.
  • 4. Standing Out From The Crowd How many business plans are circulating right now? How will yours stand out?
  • 5. Model on Success Look for a business plan in your industry that was successful– Use that as your benchmark
  • 6.
  • 7.
  • 8. Key Drivers What are the key success factors? Top 5 Only Use the perspective of each stakeholder What is most important to them Make sure your plan focuses on these drivers
  • 9.
  • 10.
  • 11. Structure… List the contents and the respective page numbers Topic 1……………. 4 Topic 2……………. 7 Topic 3…………….12 Topic 4…………….15 Topic 5…………….16 Topic 6……...……..24 Table Of Contents
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26. Writing Tips - Natural What do you understand by natural? Simple shorter words arranged in a conversational way
  • 27. Writing Tip - Positive What do you understand by being positive? Only using words which make the reader feel good – or at least feel neutral Negative Neutral Positive
  • 28.
  • 29.
  • 30. Writing Tips - Conclusions What happens when we jump to conclusions? What is jumping to conclusions? Making statements not supported by facts Could loose good will
  • 31.
  • 32.
  • 33.
  • 34. Writing Tips - Sentences Word Choice Sentence Length What is a good length for a sentence? Maximum 15 – 20 words Depending on the number of syllables. “ Keep sentences simple – one idea per sentence”
  • 35. Writing Tips - Style What do you understand by write the way you speak? Write what you would say to your reader if they were in front of you. Use this as your first draft Write the way you speak! Style & Tone Write the way you speak
  • 37. Design Tips Use lots of pictures & diagrams
  • 38. Design Tips Use lots of white space
  • 39.
  • 40. The Investor’s Perspective Why Should I give you my money?
  • 41. The Promoter’s Perspective Why Should I give you my money? Because I have a great idea? Because I am a nice person? Because I am honest? Because I work hard?
  • 42. The Investor’s Perspective Because I will grow your money Why Should I give you my money?
  • 43. The Investor’s perspective How do I know you will grow my money? Because I have a great idea? Because I am a nice person? Because I am honest? Because I work hard?
  • 44. The Investor’s perspective Because I have done it before! Directly or indirectly How do I know you will grow my money?
  • 45. The Promoter’s Perspective Only when I cannot show past success do I rely on the usual arguments… Because I have a great idea? Because I am a nice person? Because I am honest? Because I work hard?
  • 46. Success Stepping Stones Remember your past successes These are your stepping stones…