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WordcampKC SEO Fundamentals by SEOMike
- 1. @SEOMike SEO Fundamentals How site owners can maximize ranking Presented by Michael Black Owner, SEOMike Consulting
- 2. @SEOMike What is SEO?? • SEO stands of Search Engine Optimization • The term SEO was coined by Bruce Clay in 1996 • SEO is: – Making a website easy to understand for search engine robots by resolving technical difficulties with the site. – Making a website load as quickly as possible. – Making sure a website communicates expertise on relevant subjects. – Making sure organic listings attract the highest click through rates possible.
- 3. @SEOMike What SEO is NOT • SEM (Search Engine Marketing) which is an umbrella term for strategies which include SEO and paid search engine ads. • Paid Advertising, AKA PPC (Google AdWords, Facebook, Twitter, LinkedIn, etc.) • Link Building • Social Network Promotions • Conversion Optimization • A Silver Bullet • Dead • Easy
- 4. @SEOMike Keyword Research • Where to get keyword ideas – Client Input – Analytics – Google AdWords Keyword Tool – Ubersuggest.org – Site Search – Competitors
- 5. @SEOMike Keyword Research Google Site Search Your users are telling you want they want to find on your site. Listen to them!
- 6. @SEOMike Keyword Research • Significant spelling changes
- 10. @SEOMike Keyword Research School Supply vs. School Supplies
- 11. @SEOMike Keyword Research School Supply vs. School Supplies
- 12. @SEOMike Title and Meta Optimization • Title Optimization – When properly formatted and optimized, the title tag will likely display as the blue link in Google. – About 62 characters including spaces, but comes down to a pixel width of 512 characters. • Description Optimization – When properly formatted and optimized, the description tag will likely display as the text blurb in Google. – About 155 characters including spaces, but comes down to pixel width.
- 13. @SEOMike Title and Meta Optimization • Home Depot’s homepage title tag is too short. Google picked something else that was too long. The short tag means they lose control. • Home Depot’s description tag is too long so Google is truncating it.
- 14. @SEOMike Title and Meta Optimization In addition to competing with other websites in the search results, you are competing with Google’s own revenue- generating ads. In 2015 Google made $74.5 billion. They didn’t make a dime from clicks on organic listings.
- 15. @SEOMike
- 16. @SEOMike Title and Meta Optimization Yoast is a great Wordpress plugin that allows you to edit title and description tags and even has a preview so you know when your tag is too long.
- 17. @SEOMike Title and Meta Optimization
- 18. @SEOMike Image Optimization • Images need ALT tags – ALT tag offers alternate text for screenreaders – Offers alternate text for search engines • Use Google’s text cache or Firebug to see your alt tags.
- 19. @SEOMike Image Optimization • The only place “Organic SEO by SEOMike” exists on my site is as the ALT tag for the image on the right side of the screenshot below.
- 20. @SEOMike Image Optimization • My site ranks for an exact-match of the text contained in the image ALT tag.
- 21. @SEOMike Image Optimization • Check Google’s Cache – Allows you to see what the robot sees – Shows your image alt tags – In Google’s search box, or in Google Chrome type cache:www.example.com
- 22. @SEOMike Image Optimization • Google’s text cache shows image alt tags.
- 23. @SEOMike Image Optimization Control image alt text from the Image Details in Wordpress
- 24. @SEOMike Valid Code • Valid code is important for proper indexing and ranking of your website. – Web browsers correct code on the fly. – Search engine robots have gotten significantly better. – Valid code makes sure browsers display your site how you intended. – Valid code reduces load times by reducing error correction and repaints.
- 25. @SEOMike Site Speed • Site speed is very important to how your site ranks. • Use webpagetest.org to identify slow resources and optimize.
- 27. @SEOMike SEO Tools • W3C Validator: validator.w3.org • W3C CSS Validator: jigsaw.w3.org/css-validator • IP Neighbors: www.dnsqueries.com • Screaming Frog: www.screamingfrog.co.uk/seo-spider/ • InSpyder InSite: www.inspyder.com/products/InSite • ahrefs: ahrefs.com • Page Speed Tester: www.webpagetest.org/
- 28. @SEOMike Michael Black SEOMike Consulting 11709 Roe Ave. #D236 Leawood, KS 66211 913-660-9532 SEOMike.com @SEOMike
Editor's Notes
- Ask your client to approve can prioritize the list before you use it!
- If you don’t have a custom site search box on your site – get one!
- Note the large difference in the number of results.
- At first glance, the results look the pretty much the same.
- Looking a little closer shows that only one result stays in the same rank between the two sets of results.
- Even the supplemental info changes. The links at the top switch order and the search suggest is different.
- Listings that don’t overlap the two sets of results have been blacked out.
- All the differences in one image. Note that the one result that does stay in place loses its sitelinks in “supplies” results.
- It is really important to write attractive complete titles and descriptions because you compete so heavily with Google.
- Images are worth a thousand words to a person, but worth nothing to a search robot.
- http://customblogging.com/seomike/archives/seo-tips-tricks/image-alt-tags-matter